Bluetooth Advertising, Bluetooth Marketing, Proximity Advertising, Direct advertising to mobile handsets, direct advertising to mobile phones, proximity marketing

1. The future of advertising
e utu e o ad e t s g

2. is a full solution enabling Bluetooth advertising
and Bluetooth marketing (also called Proximity Advertising).
Bluetooth marketing is the ability to send short messages, images
and applications to mobile phones, PDA, and PocketPCs over a
d li ti t bil h PDA d P k tPC
distance of 100m without any additional costs.

3. identifies nearby devices and sends suitable multimedia
id tifi b d i d d it bl lti di
message to these devices. You can attach from 1‐4 Bluetooth
transceivers (special Bluetooth dongles) to each devices. Each point
can discover all nearby Bluetooth devices and send appropriate
multimedia message to each device.
Having more than one point attached to will increase the
speed of transfer and will enable to work simultaneously
with more handsets.

4.  Anti‐virus software protecting mobile users from malicious
programs.
 Compatible with Bluetooth v1.0 and v2.0
 Active range is 100m. The new Bluetooth transceivers were able
Active range is 100m The new Bluetooth transceivers were able
to detect and send information to devices up to 180 meters.
 Max transfer rate is 2.5 Mbit/sec per each transceiver.
 Each Transceiver can send data to 7‐21 devices at the same
Each Transceiver can send data to 7 21 devices at the same
time.
 Data exchange rate with each mobile devices can reach
100kbytes/sec. The total bandwidth is 2.5 Megabits/sec.
100kbytes/sec The total bandwidth is 2 5 Megabits/sec
 can send Text, still images, animated images, video,
voice, and application/game.
 There are many types of content which the system
can send to a handset and these are increasing each time the
handset manufacturers introduce new models.

5. 1. True Usage of Bandwidth. The question is not only
how many users the device can handle, but also
how fast it can reach the user handset.
2. Serve more users at the same time.
3. Scalable: adding more devices is a very easy
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process.
4. Upgradeable: Each device can be upgraded to
handle more Bluetooth devices at the same time.
5.
5 Remotely Controllable: using network (internet,
Remotely Controllable: using network (internet
intranet) or GPRS, we can connect to the device
remotely, operate it, upgrade the advertising
campaign or tune it.
campaign or tune it
6. Running simultaneous: For more information about
detailed Benefits read: Advantages of
(Bluetooth Marketing)

6.  [ ]
Text [as .txt files].
 Still images [as GIF or JPG files].
 Animated images [as Animated GIF files].
 Audio [as WAV, RMF, MP3, MP4 or Ringtone files].
 Video [as RM, 3GP or MP4 files].
 Java Games and Java Applications [as JAR files].
Java Games and Java Applications [as JAR files]
 Symbian applications [as SIS files].
 VCard [Business Card files].
[ ]
 VCal [Calendar Event files] .

7. Compared with the traditional transmit media, our advantages as
the following:
 It ill t t
It will get to users personal mobile terminal unit.
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 Users can decide to accept the information or not by
themselves.
 Low cost .
 Transmits file with multiplicity formats.
 User can have a High absorbency to the contents.
 Deliver the information to users accurately.
 Non‐intrusive way of advertising The user will not get the
Non‐intrusive way of advertising. The user will not get the
Advertising unless he/she approves it.

8.  It could be located anywhere where you would like to display.
 The information can be stored with the user’s handset to take a
look into in the future.
l k i t i th f t
 Users can share the information using Bluetooth technology
(
(costless for the user).
)
 Creating word of mouth campaigns.
 Our Bluetooth Marketing Solution ensures that you will get
these advantages and lot more!
th d t d l t !
 Read the following paragraph to understand that our offer has
many advantages over other competitors.
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9.  Since our core business is related to mobile
gaming and mobile content in general, then we
gaming and mobile content in general then we
can use our experience in creating mobile games
and applications and provide them to you.
 We can also provide you with free mobile content
W l id ith f bil t t
that can be a give‐away to attract customers.
 Giveaway can be a cool mobile game, funny
video clip, famous ringtones. .. etc.
id li f i
 All of these will encourage users to turn their
Bluetooth on and receive your advertising.
 We can also rebrand mobile games under your
own brand, or bring them to the customers with
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your company's logo on the product , This will
increase the awareness of the brand and make it
more popular.
 So we can provide you with:
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10.  Custom created applications with details about your business,
activities, products. ..etc.
 Branding (or changing the brand of ) mobile games to your
B di ( h i th b d f ) bil t
name or under your brand.
 This will encourage users to receive your commercials.
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 Providing you with free mobile content for your advertising
campaign.
 A campaign with free content will surely drive more sales.
A i ith f t t ill l d i l
 Discount opportunities: The user can show a specific message
to the shop‐owner to get a specific discount!
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11. Now tourists can learn the history
of tourist locations which they visit
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13. The future of advertising
e utu e o ad e t s g
Contacts
Email: sales@bluemagiq.com
International : +1‐(845) 694‐7687