First Floor Ofﬁces
33-35 Charterhouse Square
London EC1M 6EA
+44 (0) 207 722 1330
Space Agency employs an innovative trained eye for capturing the global pattern
approach to wayﬁnding design. Our of movement.
philosophy is to provide intelligibility
by revealing the latent spatial structure Simultaneously, the team’s expertise
of a given space while seamlessly in environmental graphics supports
integrating into the architecture. Rather this spatial perspective with graphic,
than creating additive elements within narrative and informational layers, which
a project, our primary design objective facilitate orientation and choreograph
is to embed wayﬁnding indications the user experience. Large spaces
into the architecture and landscape. become legible through an attractive and
intuitive hierarchy of information revealed
Through the use of research-based progressively throughout the visitor’s
methods, we read cityscapes with a journey.
ANALYSE HIERARCHY AND 1
STRUCTURE HIERARCHY Process Diagram
MAP A GLOBAL
DEVELOP MAP 3D LOCATIONAL PLANS
SYSTEM AT AND SCHEMATICS FOR
SEVERAL SCALES MAP INFORMATION WAYFINDING SYSTEM
HIERARCHY ONTO COMPONENTS
HIERARCHY STRATEGISE POSITIONING, DEVELOPMENT OF A
PLACEMENT AND COHERENT WAYFINDING
MAP INDIVIDUAL DEVELOP AN
JOURNEYS FOR ENVIRONMENTAL CATALOGUE OF
DIFFERENT NARRATIVE FOR WAYFINDING SYSTEM
SCENARIOS DESIGN PROTOTYPES COMPONENTS
DESIGN FOR ENVIRONMENTAL
IDENTIFY USERS’ ENVIRONMENTAL INTERVENTIONS,
DESIGN A GRAPHIC SPECIFICATIONS
LANGUAGE FOR THE AND STANDARDS
ANALYSE DEVELOP A SYSTEM BASED ON
FORMAL VISUAL THIS NARRATIVE
WAYFINDING METHODOLOGY FOUR INTERRELATED STRANDS
Our approach to wayﬁnding design The second strand of our work focuses information up front can either confuse
works in four parallel strands which are on how the user experiences the site from or lead to disorientation. The information
inter-related and iterative. a bottom up, sensatiatory perspective. What architecture must be such that only the
does the user anticipate? How do they build right level and quantity of information
We begin with spatial analysis to gain a a picture of the space around them and how is given at the right time and in the right
thorough understanding of the project can we make that process surprising and format.
as a spatial system and a framework enjoyable? The use of visual narrative can
for movement. This research-based give identity to places and guide the user’s The ﬁnal component is the visual identity and
analysis enables us to understand how procession through the site. design of environmental graphics. Based on
users will access and use the site from an analysis of the formal language employed
a topological, top-down perspective. The third strand is the design of information. on the project we work with the architect
This informs decisions where to place Users of the site need to both ﬁnd their way, to integrate qualities such as layout, scale,
and how to structure directional but also to download information about colour, typography, iconography into the
signage. what is around them. Too much or too little architecture, in a manner which enhances
the visual language already in place.
PRECEDENT PROJECT STONE TOWERS, EGYPT: ZAHA HADID ARCHITECTS
Space Agency is currently working as direct and accessible central core of Environmental graphics and wayﬁnding
a consultant to Zaha Hadid Architects movement at surface level links the retail directional markers from the basement up,
for a large mixed-use masterplan uses into a chain, serving to activate facilitate orientation and picture-building for
in Cairo. The central spine of this natural movement through the heart of ﬁrst time users and enhance the experience
masterplan is to function as an oasis, the development. of getting where one wants to go.
full of vibrant activity and a night time
economy. In order to achieve this The primary approach for most users will be The diagram below breaks down the
‘buzz’, a strong, direct and convenient vehicular, through the basement parking. surface movement into speciﬁc routes and
central axis of movement must be This type of subterranean approach is nodes where signage aids in welcoming
emphasized through wayﬁnding cues like a gopher’s experience of popping-up a visitor, identifying a place or channelling
and signage. A visually and physically and trying to decipher where it ﬁnds itself. movement.
TO PARKING 2
A,B,C,D,E,F Surface Movement
TO VIP PARKING
SUB LOOP VEHICULAR ROUTE
ENTRY ENTRY SECURITY
NB9 CHECK POINT TO STONE SUB LOOP ENTRY POINT
ENTRY PARK EAST BUILDING ENTRY POINT
ENTRY RETAIL HOTEL ENTRY POINT
NB7 ZONE 5 PKG
ENTRY DELTA NODE 5 HOTEL PARKING ENTRY
NB6 ZONE 4 DELTA ZONE
TO PARKING NB5 ZONE 4 PKG
COMPARTMENTS ENTRY DELTA NODE 4 PARKING ENTRY NODE
A,B,C,D,E,F NB4 ZONE 3 DELTA ENTRY POINT
ZONE 3 PKG
ENTRY NODE 3
TO VIP PARKING NB2
SUB LOOP RETAIL NODE 2 HOTEL DROP -
WEST ACCESS ZONE 2 OFF LOOP
ZONE 1 SB9
ZONE 1 ENTRY
PKG SB8 TO HOTEL
NODE 1 PARKING
ENTRY ENTRY ENTRY ENTRY ENTRY ENTRY
SB1 SB2 SB3 SB4 SB5 SB6
Metallic colour palette
MASTERPLAN ZONE IDENTIFICATION METALLICS
The systematic mining of metals was electrum (a native alloy of gold and silver
an important industry employing many which was frequently used in architecture
thousands of workers in ancient Egypt. and coinage) Jupiter.
Metallurgy in particular was carried
on with an elaborate technique and In homage to these religious and magical
business organization. ideas about metals, we made a selection
of ﬁve important metals used in ancient
Egyptian and Chaldean mysticism Egypt- gold, silver, copper, bronze and
relates precious metals and their electrum- as a form of identiﬁcation
properties to the sun and the planets - for the ﬁve project masterplan zones.
for example, gold symbolises the sun, These identiﬁers are carried through the
silver the moon, copper Venus, and wayﬁnding and identity strategies.
LUMINOUS WAYFINDING BANDS METAL INLAY/L.E.D.
junction of wayﬁnding
Wayﬁnding bands layout in
This diagram shows the concept in dovetailing with the retail strategy, increas- The illuminated bands complement the
which illuminated metallic bands lie ﬂush ing footfall between zones. striations in the building facades and cre-
within the landscape paving, marking ate an atmospheric effect. Each of the il-
the way to various destinations through- The second identity for these bands oc- luminated bands terminates at a speciﬁc
out the masterplan. curs at night when visitors and hotel location: a building entrance, a lift to the
guests may be arriving to visit the catering parking levels, a hotel entrance or a re-
The passages between retail clusters and entertainment facilities. Alongside the tail destination. As these luminous bands
as well as building entrances are ob- metallic edging an L.E.D. strip placed be- travel through the landscape they intersect
structed from views across the site. neath translucent glass illuminates the way at clearly deﬁned nodes and expand to
The continuous jewel-like bands mark to the evening’s activities. display written information and directions
the different trajectories and will sig- which form sculptural ‘events’ as well as
niﬁcantly reinforce orientation through, ID markers.
LUMINOUS WAYFINDING BANDS METAL INLAY/L.E.D.
bands - day view
Wayﬁnding inlay bands by night -
Gold, Silver, Copper and
LUMINOUS WAYFINDING JUNCTIONS METAL INLAY/L.E.D.
Silver zone junction
Four inﬁll plate designs Night view:
based on site geometry Bronze zone junction
The wayﬁnding bands within the land- these diamonds, the wayﬁnding bands nation diamond without a directional arrow
scape originate at junctions composed then independently follow trajectories and is made from a more eye-catching
by four shapes of diamonds panels. based on the overall site geometry toward perforated metal rather than solid metal.
speciﬁc destinations. Each band has one
The diamond panels are both a start- speciﬁc origin, such as at a retail core, and Signage text is always the same size for
ing point for the lines and a junction one speciﬁc destination, such as South each diamond marker. The letter height is
point at key decision-making junctures Building 05. Whenever the lines change consistent and is positioned in the middle
to the north and south of the retail lift direction or turn, a diamond marker with of the arrow height, 25 mm away from the
core. directional signage is placed to remind the arrow and parallel to the wayﬁnding band.
pedestrian of where the line is leading. Four directions are possible for each junc-
The junction points are organised in a tion, but only two per diamond.
compass of diamonds. Extending from The end of the line is marked by a termi-
LUMINOUS WAYFINDING JUNCTIONS METAL INLAY/L.E.D.
The diamonds also indicate the dis- the next zone easily. 11
tance to the destination. Large dia- Day view:
The diamonds indicate only six general Gold zone junction
monds indicate a close destination.
categories of destinations:
Smaller diamonds indicate that the
destination is further away from the • North Buildings
pedestrian. The smaller diamonds are • South Buildings
50% smaller than the larger diamonds. • Retail Lift Cores
• Retail Streets
A diamond of the following or previous • Gardens
retail zone is placed in each junction, • The following zone
so that the pedestrian ﬁnds its way to • The previous zone
VERTICAL CORE BACK LIT/LASER CUT LIFT DIRECTORY + CORE WALL IDENTIFICATION
The design of the lift car signage itself The lift lobby is the key interface between
conveys a notion of upward movement, above ground and below ground signage
reﬂecting the vertical spatial structure families. The lines on the walls wrap
and and supporting the visitors’ around and mirror the visitors trajectories
intuition of upward progression to the surface.
through the different levels.
Its design is of a beautiful minimalistic The cladding of the lift walls corresponds
elegance and ties seamlessly into the to the metallic ﬁnish colour associated with
vector based signage elements seen the zone.
throughout the scheme.
Lift lobby view with wayﬁnding diamonds
ZONE IDENTIFICATION PARKING GRADIENTS
Colour strategy of directing visitors
“towards the light”
A matte colour palette complementing A form of gradient is used to lead the
the metallic ﬁnishes animate the visitor ‘toward the light’ at the retail atrium,
carpark areas. These colour areas a subtle guide. The further away from the
differentiate the parking zones from core one is, the more intense the colour
each other and identify which retail and the closer to the core, the lighter.
zone a visitor is parking underneath.
The scheme uses colour to assist This gradient can be executed simply by
in wayﬁnding toward the lift lobby painting only the car parking spaces, each
entrance, the immediate destination of with a different subsequent tone. A colour
those parking cars. matched RAL colour corresponds to each
parking space and the effect of a gradient
can be seen over the length of the row.
DIRECTIONAL GRAPHICS WAYFINDING INFORMATION ON SUBTERRANEAN APPROACH
Within the basement, pedestrians access
the retail cores through a glazed entrance
and security checkpoint. An approaching
pedestrian would be inclined to think that
the glazed double doors in front of the lift
cores are entrances when in fact they are
exits. For this reason, large environmental
graphics are proposed etched onto this
glazing to attract and redirect pedestrians
toward the proper entrance and provide
information as to what services are within Basement parking
the cores. core graphics
DYNAMIC TRAJECTORIES IN THE CARPARK
16 Long walls extend along the cores in the The wall-based signage will provide
Basement parking basement carpark. These walls obstruct locational information as well as directional
graphics signal a slowing of pace views across the basement and create indication which subtly leads visitors
large surfaces. They therefore present toward their immediate destination, the lift
a prime area for vibrant environmental core, once they leave their car. Near the lift
graphics which animate the basement core services, the core wall graphics also
space and provide locational information. serve to remind visitors of the zone they
are in before they ascend to the ground
As visitors circulate through the basement level to shop or visit ofﬁces. Later they will
parking compartments looking for parking, be required to recall the zone they parked
a key consideration will be to ﬁnd a parking in, in order to ﬁnd their car.
space nearest their destination.
17 This simple signage is conceived as The most important level of information will
Extruded rederered lettering extruded characters, extending differing be emphasized by either metallic paint or a
on exterior staircase depths from the wall, up to150mm. metal edging around the characters. The
color corresponds to the relevant zone.
The size and extrusion of the characters is
dependent on the hierarchy of information Two different focal points are shown in
necessary at that juncture. In this these visualisations. One highlights the
stairwell area, the ﬂoor level is the most zone as the primary brand element in the
critical information, with icons to vertical space, underscoring the fact that one
transportation and services as secondary has parked in that speciﬁc zone. The
information. other scenario shows the level numbers
as highlighted text, serving to aid the
pedestrian’s vertical navigation.
LANDSCAPE INTEGRATED SIGNAGE
NB VIP Entrance / Delta
06 Copper Zone
NB01 NB02 NB03 NB04 NB05 NB06 NB07 NB08 NB09
NB01 NB02 NB09
2 3 5
SILVER COPPER BRONZE GOLD ELECTRUM
Shops Shops Shops Shops Shops
LK Bennett 7 LK Bennett LK Bennett LK Bennett LK Bennett SB
11 Swarovsky Swatch
Restaurants Restaurants Restaurants
Paul 4 Eat Paul Paul Paul
Eat 8 Starbucks Eat Eat Eat
Starbucks Starbucks Starbucks Starbucks
Petrussian Services Petrussian Petrussian Petrussian
6 Lift to Parking
12 Prayer Room
Retail directory map
Within the retail zones, signage and This directory also clariﬁes for the visitor
maps are required to orient the visitor that the development is comprised of 5
toward the destinations they may be zones which are identiﬁed by 5 different
seeking. Retail shops, restaurants metals and locates the visitor within this
and services are listed in a very simple continuum.
type of directory, integrated into the
landscape as a horizontal wayﬁnding These furnishings are tightly integrated with
element. Importantly, this signage the landscape and conceived by pulling
enumerates not only the shops, up individual strips to form the signage
services and destinations within the element. While providing the required
zone it is located, but also lists all legibility and direction, this element is very
of the shops and restaurants in the minimal and avoids cluttering of the space. 19
other zones. This type of directory is It also provides an opportunity to integrate Furnishings integrated
essential in a shopping area. low level lighting. into landscape
BACK LIT PERFORATED METAL
Tree structure represents 21
building conﬁguration 3D view of reception
The ofﬁce tenant directory at the to be replaceable, a simple and yet elegant which is backlit throughout the day.
reception area is one of the ﬁrst solution has been designed.
impressions for a visitor. As the base for Adhered to the glass is a mask made of
welcoming visitors coming to meetings, This design uses a custom perforated opaque vinyl which is easily die-cut to display
it must give an impression of quality and metal sheet which is perforated using the names of the tenants and signage. Thus
prestige. For this purpose, the 5 metallic the diamond motif over a gradient of where the mask is positioned, light does
ﬁnishes set the perfect tone. Additionally densities. This gradient of densities allows not come through, but where the mask has
the ofﬁce reception signage is meant to the sheet to begin as a solid wall which been cut, light comes through the perforated
feel special and bespoke. gradually becomes translucent, creating a metal to read the tenants’ names and logos.
beautiful and ethereal installation. Behind For each ﬂoor level, an individual panel of
With these objectives in mind as well as this removable perforated metal panel is glass with a vinyl die cut mask can be slid in
the requirement for the tenant signage positioned a sheet of translucent glass and out for replacement.
BACK LIT PERFORATED METAL
22 The ofﬁce directories display tenant names
Close-up of and ﬂoor numbers at the ofﬁce lobby level.The
design for the ofﬁce directories is conceived
from the project-wide theme of converging
and bifurcating lines. Within this language the
directory structure mirrors the primary routes
of circulation in the building: branching out into
the separate ﬂoor plates from a central core. As
a stylized and abstracted tree, this ‘trunk’ forms
the permanent ‘backbone’ of the directories with
branches leading to each ofﬁce space.
BUILDING ADDRESS HIEROGLYPHICS CHISELLED IN STONE
23 24 25
23 The design of the building adress is recessed The addresses are situated at the two short
Embossed lettering with into the head walls of the ofﬁce towers in the ends of each building where glass reinforced
same fashion as the architectural features. concrete ribbons wrap up the side of the
It therefore provides a coherent and minimal building - one facing the ring road and drop
24 solution. The contours of the characters are off, the second facing the interior public
Section detail ﬁnished with the metal corresponding to the space. The signage on the road side will be
relevant zone, which provides enhanced sized appropriatly to be legible from a moving
25 legibility and glows when lit at night. car before reaching the drop off, the signage
Eye level view upon entry on the delta side with be sized to be legible
from the pedestrian point of arrival.
INTEGRATED TENANT SIGNAGE EMBEDDED LIGHT IN SUN-SHADING LOUVER
26 The above proposal has been developed the buildings by applying corporate logos to
Tenant signage from an analysis of most visible viewing an- the building louvers without any additional
gles for tenant signage. loss of light to tenants. The tenant signage
27 zone occupies a speciﬁc band in the lou-
Tenant signage Rather than tacking a foreign element vered facade where special, replacable
by night onto the building, the building itself is louvers are clad at their front and bottom
embedded with signage. Tenant signage faces with a powder coated perforated
is positioned on the most prominent face of metal behind which is a grid of L.E.D.s.