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MXit API Launch - Blue Leaf Games - Playmoonbase.com

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Blue Leaf Games develops massive multiplayer games. ...

Blue Leaf Games develops massive multiplayer games.

Our first title is called Moonbase. You can find it on MXit under Tradepost > Games > Multiplayer Games or on the web at http://www.playmoonbase.com

Follow @blueleafgames on Twitter for updates.

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  • 1. MXit as a Gaming Platform
    Adrian Frielinghaus (@freever)
    CEO: Blue Leaf Games
    The MXit API
    29 October 2010
  • 2. How does MXit turn this 
    into an online
    gaming platform?
    Agenda
    Moonbase
    Acquisition
    Retention
    Engagement
    Monetisation
  • 3. What is moonbase?
  • 4.
  • 5. Mobile web
    MXit
    PC
  • 6. Acquisition > retention > engagement > monetisation
  • 7. User acquisition on mobile web
    $100
    20 players
    ($5 CPA)
    10,000 clicks
    50 registrations
  • 8. $0 CPA
    Where did you hear about Moonbase?
    User acquisition on MXit
  • 9. % of users who come back after first day
    Retention on mobile web
    web
  • 10. % of users who come back after first day
    Retention on MXit
    MXit
    web
  • 11. Active daily players by age (in days)
    Acquisition + retention cycle
  • 12. Engagement
    283m
    249m
    34.3m
    Total SA page views, Sept 2010 (DMMA)
  • 13. Engagement
    283m
    249m
    34.3m
    Total SA page views, Sept 2010 (DMMA, BLG)
  • 14. Engagement
    296m
    283m
    + October
    growth
    34.3m
    Total SA page views, Sept 2010 (DMMA, BLG)
  • 15. Engagement
    % of daily users active every hour
  • 16. Monetisation on mobile web
    50% of players
    Geographic distribution of Moonbase web players
  • 17. Monetisation on MXit
    % of daily users who pay
  • 18. Some things to beware of…
    Txt!
    Scale
    Cash-flow
  • 19. adrian@blueleafgames.com
    www.blueleafgames.com