Analisis Del Dominio Nestle
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Analisis Del Dominio Nestle

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MSIG, Nestle, ESPOL, SEO

MSIG, Nestle, ESPOL, SEO

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Analisis Del Dominio Nestle Analisis Del Dominio Nestle Presentation Transcript

  • ANALISIS DE UN DOMINIO Jorge Suárez Ma. Alexandra Freire Gianella Martínez Patricia Coronado Fabricio Aguilar
  • Empresas Seleccionadas
    • NESTLÉ DEL ECUADOR
    • Sus competencias
    • (por líneas de productos)
      • La Universal (chocolateria y galletas)
      • Sumesa (condimentos)
      • Ecuavegetal – Facundo (jugos y enlatados)
  • Análisis WebSite Grader
  •  
  •  
  • Competencia en WebSite Grader
  • ANALISIS NESTLE SEO Quake
  • www.nestle.com.ec
  • www.nestle.com.ec
    • Parameters: Cached
    • Parameters: Cached
  • www.nestle.com.ec
  • www.nestle.com.ec
  • www.nestle.com.ec
    • Who is
  • ANALISIS ALEXA TRAFFIC RANK
  • PAGINAS VISTAS
  • PAGINAS VISTAS POR USUARIOS
  • … Alexa
  • Análisis SEO NESTLE
  • Content….
  • Análisis YSLOW de NESTLE Calificaciones de acuerdo a parámetros
  • YSLOW  Grade F
    • Grade F on Make fewer HTTP requests - This page has 17 external Javascript scripts. Try combining them into one. This page has 28 external background images. Try combining them with CSS sprites.
    • Grade F on Add Expires headers - There are 58 static components without a far-future expiration date.
    • Grade F on Use a Content Delivery Network (CDN)- There are 59 static components that are not on CDN.
    • Grade F on Compress components with gzip - t here are 10 plain text components that should be sent compressed
    • Grade F on Put JavaScript at bottom - t here are 16 Javacript scripts found in the head of the document
  • YSLOW  Grade A
    • Grade A on Put CSS at top - Moving style sheets to the document HEAD element helps pages appear to load quicker since this allows pages to render progressively.
    • Grade A on Reduce DNS lookups ( DNS has a cost; typically it takes 20 to 120 milliseconds for it to look up the IP address for a hostname. The browser cannot download anything from the host until the lookup completes. )
    • Grade A on Remove duplicate JavaScript and CSS
    • Grade A on Make AJAX cacheable
    • Grade A on Use GET for AJAX requests
    • Grade A on Avoid HTTP 404 (Not Found) error
    • Grade A on Reduce cookie size
    • Grade A on Do not scale images in HTML ( For example, if your page requires image myimg.jpg which has dimensions 240x720 but displays it with dimensions 120x360 using the width and height attributes, then the browser will download an image that is larger than necessary. )
  • Análisis con Page Speed de NESTLE
  •  
  •  
  • Analisis con rank.emezeta.com
    • Calificación para http://www.nestle.com.ec/: 1.4
    • Servidor
      • Microsoft-IIS 6.0
    • Redirecciones detectadas
      • institucional/home.asp
      • /institucional/home.html
    • Uso de eTag
    • No soporta la técnica de Compresión on-the-fly
    • No soporta codificación UTF-8.
    • Velocidad de respuesta de su web: 0.52seg (aprox.)
    • Se detectó el archivo robots.txt
    • No se ha detectado un sitemap
    • PageRank de Google: 5
    • Autoridad en Technorati: 0
    • Enlaces en Ask Blog Search: 0
    • Páginas indexadas en Live: 316
      • Obtienes un 0.5 en Live
    • Enlaces en Yahoo: 141
    • Errores HTML: 37
    • Errores CSS: Si
    • Ganancias aproximadas en Publicidad: 41.7$/mes
  • Soluciones
    • Mejorar la carga de la pagina comprimiendo las imágenes
    • Habilitar compresión del sitio
    • Crear un sitemap del sitio
    • Mejorar el trafico hacia la pagina, mediante el uso de blogs y campañas que promuevan el uso del sitio de recetas de nestle
  • Costo de la Solución
    • El costo de esta solución es:
      • $ 15000
    • Precios no incluyen IVA
  •