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Writing to Persuade - Techniques
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Writing to Persuade - Techniques


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  • Good but there are some quirky fonts which are hard to read!
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  • the groups of three is also known as the power of 3 as well
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  • Great PowerPoint: highlights techniques with straightforward examples. Thank you Mr C!
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  • 2. Personal pronounsUsing words like ‘we’, ‘you’, ‘our’ and ‘us’ to make your audience think you are talking only to them.
  • 3. Cause and effect If… then… Use cause and effect connectives – these give your argument a sense of logic at work. If 45% of pupils are happy with the amount of homework they receive, then 55% of pupils must be unhappy.
  • 4. Present Tense Using the present tense give the writing a sense of immediacy/ urgency. E.g. I m ig ra nts a re p o uring in m to the U. K.
  • 5. Alliteration Repeating the consonant sounds at the beginning of words to make them stand out. E.g. Eat Yo Yos. They’re yummy in your mouth!
  • 6. Groups of three When three adjectives or phrases are used together to make them stand out. E.g. Ho m e wo rk is bo ring , d ull a nd uninte re s ting .
  • 7. Emotive language Use vocabulary that drives the argument in a particular way. Note the difference here:1. Sutherland’s population is declining.2. Sutherland’s population is haemorraging.
  • 8. Repetition Wo rd s o r p hra s e s a re re p e a te d s o tha t the y s tic k in the re a d e r’s m ind . E. g . Re m e m be r wha t is wa s like to be a t s c ho o l; re m e m be r ho w m uc h wo rk y o u ha d .
  • 9. Hyperbole When information is given that is over the top, or slightly untrue. E. g . I Ig e t o ne m o re p ie c e o f f ho m e wo rk, Ia m g o ing to m o ve to the m o o n!
  • 10. Technical language Use the lexicon appropriate to your subject. The man’s heart went wrong and he died. The man’s pulmonary aorta collapsed, causing a fatal cardiac arrest.
  • 11. Rhetorical questions Using questions that don’t need an answer to get the audience to think. E.g. Could you live with yourself if you missed out on this opportunity? Caution: Only use these sparingly. Too many questions makes it sound like you don’t know
  • 12. Dare the reader to disagree You can only do this if your argument is a strong one. If people continue to overuse their cars, insist on fossil fuels and base their diet on land- intensive farming methods, they’ll only have themselves to blame when climate change causes them to move house, won’t they?
  • 13. Powerful verbs/ strongadjectives A simple change in descriptive vocabulary can make a big difference. The man ran to the car. The man sprinted to the car. The water was cold. The water was freezing.
  • 14. Facts and Statistics When truthful information is given to back up a point. E. g . 9 5 % o f p up ils fe e l tha t the re is to o m uc h ho m e wo rk.
  • 15. Summary