2. Personal pronounsUsing words like ‘we’, ‘you’, ‘our’ and ‘us’ to make your audience think you are talking only to them.
3. Cause and effect If… then… Use cause and effect connectives – these give your argument a sense of logic at work. If 45% of pupils are happy with the amount of homework they receive, then 55% of pupils must be unhappy.
4. Present Tense Using the present tense give the writing a sense of immediacy/ urgency. E.g. I m ig ra nts a re p o uring in m to the U. K.
5. Alliteration Repeating the consonant sounds at the beginning of words to make them stand out. E.g. Eat Yo Yos. They’re yummy in your mouth!
6. Groups of three When three adjectives or phrases are used together to make them stand out. E.g. Ho m e wo rk is bo ring , d ull a nd uninte re s ting .
7. Emotive language Use vocabulary that drives the argument in a particular way. Note the difference here:1. Sutherland’s population is declining.2. Sutherland’s population is haemorraging.
8. Repetition Wo rd s o r p hra s e s a re re p e a te d s o tha t the y s tic k in the re a d e r’s m ind . E. g . Re m e m be r wha t is wa s like to be a t s c ho o l; re m e m be r ho w m uc h wo rk y o u ha d .
9. Hyperbole When information is given that is over the top, or slightly untrue. E. g . I Ig e t o ne m o re p ie c e o f f ho m e wo rk, Ia m g o ing to m o ve to the m o o n!
10. Technical language Use the lexicon appropriate to your subject. The man’s heart went wrong and he died. The man’s pulmonary aorta collapsed, causing a fatal cardiac arrest.
11. Rhetorical questions Using questions that don’t need an answer to get the audience to think. E.g. Could you live with yourself if you missed out on this opportunity? Caution: Only use these sparingly. Too many questions makes it sound like you don’t know
12. Dare the reader to disagree You can only do this if your argument is a strong one. If people continue to overuse their cars, insist on fossil fuels and base their diet on land- intensive farming methods, they’ll only have themselves to blame when climate change causes them to move house, won’t they?
13. Powerful verbs/ strongadjectives A simple change in descriptive vocabulary can make a big difference. The man ran to the car. The man sprinted to the car. The water was cold. The water was freezing.
14. Facts and Statistics When truthful information is given to back up a point. E. g . 9 5 % o f p up ils fe e l tha t the re is to o m uc h ho m e wo rk.