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In today’s global economy, B2C marketers need effective ways to acquire new customers and maximize their lifetime value. The business-to-business space sees great success using email to “nurture” leads and create long-term 1:1 business relationships. Can B2C marketers take a cue from the B2B world? Walk away from this session with short- and long-term strategies to help ensure that your email program is always moving customers further down the funnel to drive bottom line revenue.