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LCMC: Native apps and email marketing
 

LCMC: Native apps and email marketing

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    LCMC: Native apps and email marketing LCMC: Native apps and email marketing Presentation Transcript

    • Apps: What Email Marketers Need to Know By Aaron Stannard and Dan Cronyn
    • ….we don’t
    • “If an app doesn’t solve a critical business need in an elegant way, it has little chance of survival” -graham hancock
    • Getting Started – The Mobile Way
    • View, Save and Like Jobs
    • CRM isn’t just e-mail
    • Push notifications Responsive everything Pre-headers in mobile e-mails Smarter events
    • “The difference between e-mail and spam, is data.” -Manish Bhatt
    • Challenges with Email Marketing
    • But with Native Apps...
    • Customer Lifecycle Management in Native Apps
    • The Engagement Phase
    • Email vs Push
    • Multi-Channel Lifecycle Messaging
    • Example: StumbleUpon