Is Your Holiday Coupon Strategy Designed for Success?

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Online coupons are a tried-and-true way to drive sales any time of the year. But too often, discounts are focused on top-line revenue at the expense of profitability. During the holidays, this common …

Online coupons are a tried-and-true way to drive sales any time of the year. But too often, discounts are focused on top-line revenue at the expense of profitability. During the holidays, this common mistake can impact whether your business goes from red to black in 2013.

"Is Your Holiday Coupon Strategy Designed for Success?", presented by Kara Truvinovic, BlueHornet’s VP of strategic services gives tips to help you evaluate your current online coupon distribution strategy and ways to optimize it in time for the holidays, including:

• Choosing profit-focused goals and objectives for your holiday
program
• Creating the right offer for the right audience
• Measuring your program’s success

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