Bluegrass Digital SEO Presentation 2013

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SEO - Online visibility and quality traffic delivered with results you can measure

SEO - Online visibility and quality traffic delivered with results you can measure

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  • 1. SEOOnline visibility and quality traffic delivered withresults you can measure
  • 2. We provide marketers and creativeagencies with quality-driven digitalsearch marketing expertise.www.bluegrassdigital.com
  • 3. What our clients say… I cannot say enough good things about Bluegrass. They are, simply put, excellent. More rabbits have been pulled from more hats than I care to mention by Nick, Mark and their team. From unbelievably tight deadlines with the highest quality implementation, they have delivered time and time again. And if that wasnt enough, they are down-to-earth, lovely and solutions focused people. I continue to use them, and will do so for many years to come. I recommend any agency or client for that matter to do the same. Matt Ross Executive Creative Director, King James and Punkwww.bluegrassdigital.com
  • 4. Why us? o Digital marketing expertise that extends across a full range of digital platforms o Over 14 years experience in digital marketing and delivery excellence o A team of 18 professionals based in Cape Town o Over 450 digital projects – web - mobile – social o We develop partnership’s for the long-term o We have a genuine passion for what we do o We focus on producing quality “white-hat” results based on the clients’ key business objectives o A philosophy of developing engaging and compelling digital media solutions – unique to each client o We work best as an extension of our client’s marketing teamswww.bluegrassdigital.com
  • 5. Our clientswww.bluegrassdigital.com
  • 6. What is SEO SEO stands for Search Engine Optimisation. It is a process of gaining traffic to your website via search engine’s natural(organic or unpaid) listings. o Deliver brand awareness through organic search Content o Target you keywords to a global or regional audience o Targeted Traffic equals more sales Authority Technology o High ROI with an effective campaign o Creating long term visibility for your website o Cost effective - Decrease monthly spend on PPC.CPC.CPAwww.bluegrassdigital.com
  • 7. Search Engine Results Only 18% of clicks go here Advertisements Pay Per Click 82% of clicks go herewww.bluegrassdigital.com
  • 8. SEO approach Website Analysis In-depth review of your website usability, code, content and internal linking Keyword Discovery Meticulous keyword research, external tools, competitors and your site log-files Code Optimisation W3C compliancy, code density, javascript and HTML element optimization Content Optimisation Optimisation of existing content and strategies to impact the news cycle In-bound Links Identification of authority links and link building strategy Competitor analysis Factor in competitor activity to ensure comprehensive approach Leverage the SEO benefit , - Facebook, Wikipedia, blogs, micro blogs, social Social Media book marking and image/video contentwww.bluegrassdigital.com
  • 9. SEO is Social Media SEO includes a comprehensive strategy covering all key areas of Social Media Social Blogging & Social Video Applications networking Micro blogging Book marking Why ? Leverage the Promote new benefits of Utilize data Manage products Engagement online And information reputation in the space networkingwww.bluegrassdigital.com
  • 10. Benefits of SEO 60% of online users start a product search by using a search engine. 90% of online users click on the first page of the SERPs 35% of online users click on the first result of the SERPswww.bluegrassdigital.com
  • 11. PhilosophyAt Bluegrass we believe that to create a successful SEO campaign awebsite needs to have a strong technical foundation. This is why werecommend all SEO campaigns start with a full technical SEO auditfollowed by technical recommendations and fixes. Once we haveestablished a solid technical foundation we can more on to a moveonto a more strategic SEO campaign of which content plays a bigpart. SEO Audit SEO Fixes SEO Strategy• Review of • Technical • Content website recommendati Marketing• Competitor ons • SEO Review • SEO maintenance• Base report Consultation • Reporting• Keyword Researchwww.bluegrassdigital.com
  • 12. SEO Cycle Continuously evolve inline with KPIs, changes in technology and search engines Enhancing , improving, content, Strategize processes & performance o Monitor KPI’s & user behaviour Keyword o Analyse & produce actionable insights Analyse Analysis o Apply website optimisation principles o Deploy updates o Assess ongoing online marketing goals Deploy Contentwww.bluegrassdigital.com
  • 13. How long should it takewww.bluegrassdigital.com
  • 14. Contact details Nicholas Durrant Managing Director London: Johannesburg: Cape Town: Unit C7, Commodore House 1st Floor 3rd Floor, Sunclare Building Battersea Reach 82 Maude Street 21 Dreyer Street Juniper Drive Sandton Claremont SW18 1TW 2146 7800 Tel: +44 (0)203 326 1580 Tel: +27 (0)10 003 0250 Tel: +27 (0)21 671 1966 Fax: +44 (0)845 688 3362 Fax: +27 (0)11 783 4383 Fax: +27 (0)21 671 6337 e-mail: nick@bluegrassdigital.com Web: www.bluegrassdigital.comwww.bluegrassdigital.com