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#localGoogle’s gotten better at understanding users.Delivering increasingly more localized content. Focused on selling ads.
#localUsers have gotten better at understanding Google.• Users seeking best result nearest their location• Searching from home (desktop)• Searching from work (huge opportunities here)• Your location from 8am to 6pm(M-F)
Locations Near Me2 years and 6 months since Google went local.
Google+ Local• 20 business locations near me (randomly selected)• 11 (55%) of 20 show no sign of activity
11 (55%) show no sign of activity1. Sheraton Tampa Riverwalk Hotel (managed with photos)2. T-Mobile (not managed)3. Ashley Street Grille (not managed)4. Bank of America (logo)5. Tampa Chamber of Commerce (no photo)6. Hyatt Regency Tampa (managed with photos)7. Primos Deli Cafe (not managed)8. Tanya Gold MD Physician (not managed)9. Anthem Reporting (single photo)10. Avanzare (not managed)11. Hattricks (managed with see inside)12. Downtowns Florist (managed with see inside)13. Designing Eyes (not managed)14. Cordell & Cordell Tampa Divorce Attorneys (not managed)15. American Institute-Architects (not managed)16. Tampa Welding & Fabrication, Inc (logo)17. Arc Printers (not managed)18. Enable America (logo)19. Florida Capital Partners (not managed)20. Brueggers Bagel Shop (not managed)
4 of 9 Display Local SEO Evidence1. Sheraton Tampa Riverwalk Hotel (Corporate SEO)2. Hyatt Regency Tampa (Corporate SEO)3. Hattricks (Possible Local SEO)4. Downtowns Florist (Possible Local SEO)5. Tampa Welding & Fabrication, Inc (Owner/Employee)6. Tampa Chamber of Commerce (Scrape/Employee)7. Anthem Reporting (Owner/Employee)8. Enable America (Owner/Employee)9. Bank of America (Employee)
Radio Tower (WDAE)• First radio station in state of Florida• May 15, 1922 - Tampa Times Radio• Corner of Tampa and Whiting St (historic)• 620 WDAE - The Sports Animal (current)• Tampa Bays Sports Radio Station