Link Building Strategies: 2013 Edition   Ross Hudgens, Founder, Siege Media   @RossHudgenshttp://siegemedia.com
PART ONE:NEW LINK BUILDING TOOLS            @ROSSHUDGENS
BrokenLinkBuilding.com         @ROSSHUDGENS
Linksy.me E-Mail Guesser          @ROSSHUDGENS
Scrape Similar     @ROSSHUDGENS
TinEye @ROSSHUDGENS
FollowUp.cc   @ROSSHUDGENS
PART TWO:LINK BUILDING BY EXECUTINGSTRATEGY MORE EFFECTIVELY            @ROSSHUDGENS
Generate More CommentsReduce Visual Distance Between Post-End & Comment Area
Generate More CommentsCreate Visual Annotation of # of Comments in Post Snippet
Generate More Comments Highlight the Author in Post Comments
Generate More CommentsNotify Posters by E-Mail of Replies to Their Comments
Generate More CommentsAlgorithmically Lift Popular Comments to the Top
Optimize Post-Conversion for Links                 Things to Optimize:                 • Conversion Page                 •...
20,000+ CitationsReceived Online!
Generate Influencer Awareness     W/ Tweets on HomepageCreate Analytics Referrals with Homepage Feeds
Synchronized Influencer NurturingMass Overlap: Homepage Tweets + Tweet  Mentions + Email + Link Roundups
Build A Bigger E-Mail ListUse Scrolling Ads to Funnel to E-Mail Signup
Build A Bigger E-Mail List   Ask For E-Mail Signup in the CommentsAsk For E-Mail Signup in the Comments
Build A Bigger E-Mail ListCreate Multi-Step Registration Funnels W/ E-Mail Up Front
Build A Bigger E-Mail ListCreate New Interest Initiative Pages With Launchrock
Build A Bigger E-Mail List             “Follow”/”Subscribe”             CTAs Near Visual             Stop Areas
Bring A/B Testing to Social Sharing               @ROSSHUDGENS
Get More Attention Post Links Between Text
Get More AttentionUse Stats in Blog Posts.. Everywhere.     It Works 100% of the Time
PART THREE:LINK BUILDING WITHAUTHOR RANK IN MIND              @ROSSHUDGENS
Hire/Engage W/ Writers Authoritative      on a Subject on Google+               @ROSSHUDGENS
Use Company Accounts as “Nodes”  For Personal Account Growth             @ROSSHUDGENS
Build A Reusable, Authoritative Guest Author It doesn’t matter if you have a footprint if you don’t suck.                 ...
PART FOUR:LINK BUILDING WITHMISCELLANEOUS STUFF             @ROSSHUDGENS
Build Fake Products Targetedat Passionate Fictional Communities
Build Fake Products Targetedat Passionate Fictional Communities
Time With Movie Release For Extra Points!
Find The RoundUp Posts“links of the week”“links of the day”“daily recap”“post roundup”“links roundup”“blog roundup”“posts ...
Create a Public, Sharable Wishlist
Submit Your Sweet Office for Links      http://www.officesnapshots.com
Google Webmaster Tool Crawl Errors     Fix the 404 Errors.. Build “Links”.
Do the Business Development Yourself.
Non-Competitive Link Finder                        Use competitive link                        finder analysis for        ...
Mine The New SERPs                  Revisit Old                  Searches..                      Today.       @ROSSHUDGENS
Capitalize on FailureEvaluate link growth of 3rd to 5th page sites using Ahrefs.com. Offer to buy when site            val...
Google The Employee Roster                   Search your employees                and/or the employees of your            ...
Local Links for National SitesEx. Directory Searches        Ex. Blog/Forum/Comment SearchesLOCATION directory            L...
Find Love On Bing             Do your normal keyword             searches on Bing.             They have unique (see: bad)...
Build Content With High Search Link Intent                           KEYWORD “FACTS”                        KEYWORD “INFOR...
Guest Post W/ Your Payroll.  Who Do You Pay? Guest Post There.
Ross Hudgens, Founder, Siege Media SEO Blog: http://rosshudgens.com      Twitter: @RossHudgens   E-Mail: Ross@SiegeMedia.com
BlueGlassX - Link Building Strategies by Ross Hudgens
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  • Content Marketing for Links.
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  • BlueGlassX - Link Building Strategies by Ross Hudgens

    1. 1. Link Building Strategies: 2013 Edition Ross Hudgens, Founder, Siege Media @RossHudgenshttp://siegemedia.com
    2. 2. PART ONE:NEW LINK BUILDING TOOLS @ROSSHUDGENS
    3. 3. BrokenLinkBuilding.com @ROSSHUDGENS
    4. 4. Linksy.me E-Mail Guesser @ROSSHUDGENS
    5. 5. Scrape Similar @ROSSHUDGENS
    6. 6. TinEye @ROSSHUDGENS
    7. 7. FollowUp.cc @ROSSHUDGENS
    8. 8. PART TWO:LINK BUILDING BY EXECUTINGSTRATEGY MORE EFFECTIVELY @ROSSHUDGENS
    9. 9. Generate More CommentsReduce Visual Distance Between Post-End & Comment Area
    10. 10. Generate More CommentsCreate Visual Annotation of # of Comments in Post Snippet
    11. 11. Generate More Comments Highlight the Author in Post Comments
    12. 12. Generate More CommentsNotify Posters by E-Mail of Replies to Their Comments
    13. 13. Generate More CommentsAlgorithmically Lift Popular Comments to the Top
    14. 14. Optimize Post-Conversion for Links Things to Optimize: • Conversion Page • Post-Conversion E-Mail • Shipment Collateral
    15. 15. 20,000+ CitationsReceived Online!
    16. 16. Generate Influencer Awareness W/ Tweets on HomepageCreate Analytics Referrals with Homepage Feeds
    17. 17. Synchronized Influencer NurturingMass Overlap: Homepage Tweets + Tweet Mentions + Email + Link Roundups
    18. 18. Build A Bigger E-Mail ListUse Scrolling Ads to Funnel to E-Mail Signup
    19. 19. Build A Bigger E-Mail List Ask For E-Mail Signup in the CommentsAsk For E-Mail Signup in the Comments
    20. 20. Build A Bigger E-Mail ListCreate Multi-Step Registration Funnels W/ E-Mail Up Front
    21. 21. Build A Bigger E-Mail ListCreate New Interest Initiative Pages With Launchrock
    22. 22. Build A Bigger E-Mail List “Follow”/”Subscribe” CTAs Near Visual Stop Areas
    23. 23. Bring A/B Testing to Social Sharing @ROSSHUDGENS
    24. 24. Get More Attention Post Links Between Text
    25. 25. Get More AttentionUse Stats in Blog Posts.. Everywhere. It Works 100% of the Time
    26. 26. PART THREE:LINK BUILDING WITHAUTHOR RANK IN MIND @ROSSHUDGENS
    27. 27. Hire/Engage W/ Writers Authoritative on a Subject on Google+ @ROSSHUDGENS
    28. 28. Use Company Accounts as “Nodes” For Personal Account Growth @ROSSHUDGENS
    29. 29. Build A Reusable, Authoritative Guest Author It doesn’t matter if you have a footprint if you don’t suck. @ROSSHUDGENS
    30. 30. PART FOUR:LINK BUILDING WITHMISCELLANEOUS STUFF @ROSSHUDGENS
    31. 31. Build Fake Products Targetedat Passionate Fictional Communities
    32. 32. Build Fake Products Targetedat Passionate Fictional Communities
    33. 33. Time With Movie Release For Extra Points!
    34. 34. Find The RoundUp Posts“links of the week”“links of the day”“daily recap”“post roundup”“links roundup”“blog roundup”“posts of the day” http://www.google.com/blogsearch“posts of the week” @ROSSHUDGENS
    35. 35. Create a Public, Sharable Wishlist
    36. 36. Submit Your Sweet Office for Links http://www.officesnapshots.com
    37. 37. Google Webmaster Tool Crawl Errors Fix the 404 Errors.. Build “Links”.
    38. 38. Do the Business Development Yourself.
    39. 39. Non-Competitive Link Finder Use competitive link finder analysis for adjacent but similar verticals, not just your own. http://www.seomoz.org/labs/link-intersect
    40. 40. Mine The New SERPs Revisit Old Searches.. Today. @ROSSHUDGENS
    41. 41. Capitalize on FailureEvaluate link growth of 3rd to 5th page sites using Ahrefs.com. Offer to buy when site value has receded. @ROSSHUDGENS
    42. 42. Google The Employee Roster Search your employees and/or the employees of your clients. Locate missing link opportunities. @ROSSHUDGENS
    43. 43. Local Links for National SitesEx. Directory Searches Ex. Blog/Forum/Comment SearchesLOCATION directory LOCATION blog LOCATION forumLOCATION business directory Intitle:blog LOCATION “LOCATION forum”“list of LOCATION sites” Inurl:blog LOCATION LOCATION joinLOCATION websites “Tags: LOCATION” LOCATION groupLOCATION sites “Filed Under: LOCATION”“LOCATION sites” LOCATION “add comment”“LOCATION websites”“favorite links” LOCATION“recommended links”LOCATION
    44. 44. Find Love On Bing Do your normal keyword searches on Bing. They have unique (see: bad) results that you may find new opportunities on. @ROSSHUDGENS
    45. 45. Build Content With High Search Link Intent KEYWORD “FACTS” KEYWORD “INFORMATION” KEYWORD “DATA” @ROSSHUDGENS
    46. 46. Guest Post W/ Your Payroll. Who Do You Pay? Guest Post There.
    47. 47. Ross Hudgens, Founder, Siege Media SEO Blog: http://rosshudgens.com Twitter: @RossHudgens E-Mail: Ross@SiegeMedia.com
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