BlueglassX - Local Mobile Domination by John Denny
Local Mobile Domination – Harnessing The Changing SERPsJohn Denny@johnhdenny
Some Context On The Rapidly Evolving Local Search World• The Audience To Our Local News and Information sites provides a good “window” into web usage trends• Mobile in particular has presented a striking picture in the last 20+ months
January 20112% MobilePage Views PC Page Views Mobile Page Views
September 201240% MobilePage Views PC Page Views Mobile Page Views
More Smartphones = More Local Search• As much as 40-50% of Mobile Search has “Local Intent”- which is higher then the PC World• Kelsey: number of local mobile searches to explode by nearly 600% in the next five years
Across PC and Mobile, there is an enormous “Market” for Local Search• Google recently reported that 1 in 3 searches are Local
Overall, More Queries triggering Local search results• Google Venice Update: – “…new system to find results from a user’s city more reliably. Now we’re better able to detect when both queries and documents are local to the user.”• Google will now return localized results for broad match keywords if they determine that it would be beneficial to the user
Bottom line: This is an area that you as a digital marketer need to pay attention to.John Denny@johnhdenny
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