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View stunning SlideShares in full-screen with the new Android app!View stunning SlideShares in full-screen with the new iOS app!
What does this tell me?Are they:• Leveraging OG with “verbs” and “actions” to increase sharing?• Are they fully optimizing content and site for sharing?
Semantics, Concepts and Entities• What’s the topical strength of category pages• What user base are they targeted? Do? Know? Go? Multiple?• Are these pages intended for transactional, information or direct traffic?
Concepts and Entities Overall Makeup vs. “Density”
Analysis Off-Site• Who are they?• What are they doing?• More Importantly, how are you viewed?
GoRank- Does heavy lifting for you• Full phrases• Drills down to individual words• Helps show relationships between phrases
Link Quality Snapshots- AnalyticsSEOBenefits:• You can potentially see their skeletons & low quality links• You can identify which competitor has the highest “quality” linksDrawbacks• Only AC rank for judging quality• Trust scores aren’t integrated• Cross-reference AC Rank with Trust Scores In Majestic
Various Tracking Graphs• Track specific URLs against your competitors that are performing better than you [Majestic]• Track your pages that are struggling to perform for high volume phrases above the fold• Track the drop off of referring domains • Indicator of feed links • Indicator of non-static links • Only momentary value
YOUR JUDGEMENT!What tactics are helping vs. hurting strategy? Use your brains.