BlueGlassX-Secrets of PR Success: Real Tactics for Building a Massively Popular Brand by Melanie Mitchell
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  • Almost 50% is about building relationships
  • The traditionalistValues the ability to write, build relationships, isolate and convey key messages and build publicity strategy above all elseThe digital enthusiastValues social media acuity, digital content production and editing and coding skills highlyThe quantFocuses on data, analytics and how PR integrates with business processes

Transcript

  • 1. Secrets of PR Success: Real Tactics forBuilding a Massively Popular BrandDecember 4, 2012
  • 2. What Global Executives Care About
  • 3. Relationship Building is also the Most Important to SMBs
  • 4. …But Over 50% of SMBs Don’t Reinvest Much Revenue inMarketing
  • 5. How Do I Break Through the Clutter??? 5