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Social TV Fact Sheet: January 2012
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Social TV Fact Sheet: January 2012

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  • 1. BluefinSignals Fact Sheet - January 2012 3.90B Public Tweets 280M Public Comments (933% YOY) (N/A) Social TV Social TV 68.8M Tweets (1,997% YOY) 5.30M Tweets (1,331% YOY) 12.5M Uniques (594% YOY) 2.85M Uniques (916% YOY) 46% (M) 54% (F) 73% (M) 27% (F) 74.1M Comments 53% Primetime 7 Daily Social TV Comments (M) 6 5 4 3 2 1!"!"!#$ !"#"!#$ !"%"!#$ !"&"!#$ !""!#$ !"("!#$ !")"!#$ !"*"!#$ !"+"!#$ !"!,"!#$ !"!!"!#$ !"!#"!#$ !"!%"!#$ !"!&"!#$ !"!"!#$ !"!("!#$ !"!)"!#$ !"!*"!#$ !"!+"!#$ !"#,"!#$ !"#!"!#$ !"##"!#$ !"#%"!#$ !"#&"!#$ !"#"!#$ !"#("!#$ !"#)"!#$ !"#*"!#$ !"#+"!#$ !"%,"!#$ !"%!"!#$ 112 8,055 87,018 Networks Shows Telecasts TOP 10 NETWORKS TOP 10 TELECASTS # Comments # Comments 1 FOX 10,305,654 1 NFC Championship: Giants at 49ers (FOX) 2,850,860 2 CBS 9,976,760 2 AFC Championship: Ravens at Patriots (CBS) 2,443,280 3 NBC 4,756,702 3 AFC Wild-Card Game: Steelers at Broncos (CBS) 2,137,220 4 ESPN 4,652,986 4 AFC Divisional Playoff: Broncos at Patriots (CBS) 1,873,360 5 ABC 3,574,356 5 NFC Divisional Playoff: Saints at 49ers (FOX) 1,809,570 6 TNT 2,994,261 6 NFC Divisional Playoff: Giants at Packers (FOX) 1,597,450 7 MTV 2,941,676 7 The 69th Annual Golden Globe Awards (NBC) 1,111,540 8 VH1 2,819,242 8 NBA: Lakers at Heat (TNT) 1,055,360 9 NBA TV 2,463,683 9 2012 Allstate BCS National Championship (ESPN) 948,727 10 ABC Family 2,341,872 10 State of the Union (CNBC) 880,854