Social TV Fact Sheet: February 2012
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  • 1. BluefinSignals Fact Sheet - February 2012 3.94B Public Tweets 158M Public Comments (205% YOY) (N/A) Social TV Social TV 68.6M Tweets (876% YOY) 2.65M Tweets (697% YOY) 13.7M Uniques (329% YOY) 1.70M Uniques (564% YOY) 46% (M) 54% (F) 70% (M) 30% (F) Monthly Social TV Comments (M) 70 60 868% YOY 50 40 30 20 10 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb 2012 Daily Social TV Comments (M) 16 71.3M Comments 14 75% Primetime 12 10 8 6 4 2!"#"#!$ !"!"#!$ !"%"#!$ !"&"#!$ !""#!$ !"("#!$ !")"#!$ !"*"#!$ !"+"#!$ !"#,"#!$ !"##"#!$ !"#!"#!$ !"#%"#!$ !"#&"#!$ !"#"#!$ !"#("#!$ !"#)"#!$ !"#*"#!$ !"#+"#!$ !"!,"#!$ !"!#"#!$ !"!!"#!$ !"!%"#!$ !"!&"#!$ !"!"#!$ !"!("#!$ !"!)"#!$ !"!*"#!$ !"!+"#!$ 112 7,777 81,354 Networks Shows Telecasts TOP 10 NETWORKS TOP 10 TELECASTS # Comments # Comments 1 NBC 13,898,904 1 The 54th Annual Grammy Awards (CBS) 12,967,500 2 CBS 13,670,014 2 Super Bowl XLVI (NBC) 12,157,000 3 TNT 6,181,918 3 The 84th Annual Academy Awards (ABC) 3,792,650 4 ABC 6,030,640 4 2012 NBA All-Star Game (TNT) 2,519,500 5 ESPN 3,232,347 5 2012 NBA All-Star Saturday Night (TNT) 1,171,180 6 FOX 2,586,529 6 NBA: Knicks at Heat (TNT) 713,531 7 MTV 1,435,949 7 NBA: Lakers at Knicks (ESPN) 668,829 8 ABC Family 1,266,243 8 NASCAR: Daytona 500 (FOX) 630,206 9 VH1 1,095,297 9 NBA: Mavericks at Knicks (ABC) 564,700 10 CW 1,068,019 10 NBA: Lakers at Celtics (TNT) 415,047