Breaking Bad: Social TV Data for the Season 5 Premiere

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The fifth and final season of AMC’s “Breaking Bad” kicked off with a bang last night, topping social TV charts for the weekend with 123,361 Facebook and Twitter comments! In comparison, the season 4 premiere received 17,487 social media comments – meaning this year’s premiere saw a 605% increase in commentary.

More info: http://wordpress.bluefinlabs.com/blog/2012/07/16/breaking-bad-premiere-tops-weekend-social-tv-charts/

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Breaking Bad: Social TV Data for the Season 5 Premiere

  1. 1. Season Premiere Breaking Bad: Season 5 Premiere Season 5, Episode 1 July 15, 2012 117,743 Comments on Twitter 5,618 Comments on Facebook Gender Analysis Social media response by gender 67% 33% Male Female Sentiment Analysis Social media response by sentiment 21% 71% 8% Positive Neutral Negative Social TV Conversation Trend Line Number of comments based on time featuring highlight callouts After destroying The police seize The guys Gus’s laptop, Walt, Viewers tune in and In the flash-forward Gus’s laptop, which experiment at the Jesse, and Mike express excitement opener, a 52-year- has footage of Walt, junkyard to see if an make their getaway about the fifth and old Walt purchases Jesse, and Mike electromagnet can from the police final season. a machine gun. cooking meth. destroy a laptop. station.5000 Airing Window45004000350030002500200015001000 500 0 9:30 PM 10:00 PM 10:30 PM 11:00 PM 11:30 PM Social TV Conversation Gist Top words and phrases that appear in social media comments about this telecast Social TV analytics, powered by

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