unNiched(micro)Scratch, Sniff and LearnJACQUELINE THONGOctober 25, 2011New York, NY
What is Ubiqi Health?How do we help consumers?How do we work with partners?What have we done?What have we learned?
What is Ubiqi Health?
We make managing chronicconditions accessible through asuite of simple, interoperablemobile and web-based tools.
How do we help consumers?
How do we help consumers?TRACKCONDITIONEASILYDual-modality data entry: users can enterinformation both through the web and mobile appsMobile app runs on smart phones as well as mostregular feature phonesThe mobile app can be adapted for differentconditions and for specificpatient populations
How do we help consumers?UNDERSTANDCONDITIONPatients also can enter information through ourweb siteSystem can be adapted for different conditionsand patient populationsSystem easily supports localization for differentcountries and languages
How do we help consumers?SHARE INFORMATIONWITH PHYSICIANSTreatment and triggerinformation can be sorted todetermine trends and patternsPatients can generate reportsof their data to print and sharewith their doctors
How do we work with partners?
How do we work with partners?WHITELABELINGUbiqi Health can license our patient-centric mobile health tools as a way for partners to engagepatients and provide educational content through a branded mobile app and website
How do we work with partners?TARGETED PATIENTLEAD GENERATIONUbiqi Health can offer partners with access to our patient user base through sponsorship of ourmigraine tracking tools or targeted communications on the mobile app or website.
How do we work with partners?AGGREGATED,ANONYMIZED DATAUbiqi Health can provide access to aggregated patient data to mine for market research on:outcomes, medication usage, demographic trends, and patient behavior and attitudes
What have we done?
Migraine trackerStarting with migraine, created a simple tool forpeople to record episodes and find patterns intriggers and treatmentsSince late November 2010, with only grass-roots promotionefforts have scaled to over 3,000 active usersTotal downloads: 8,000+
ConclusionsOur most engaged users were sharingtheir data with othersDialogue with physicians and social support are keyTrigger tracking was the reason most peoplestarted using UbiqiHelping people manage their lifestyles to preventcondition is important