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Ubiqi unNiched(micro) Innovation Poster

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Summary of Ubiqi Health innovation presented at the unNiched(micro) Scratch, Sniff and Learn health marketing communications innovation event.

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Ubiqi unNiched(micro) Innovation Poster

  1. 1.   Ubiqi  Health  makes  disease  management  accessible  by  providing  consumers  with   easy,  condition-­‐specific  tools.  Having  started  with  web  and  mobile  tools  for   migraine  sufferers  to  track  their  migraines  and  better  understand  the  impact  of     their  treatments  and  triggers,  Ubiqi  is  now  partnering  with  healthcare  providers  and     pharmaceutical  companies  to  offer  consumers  with  tools  for  a  range  of  conditions.  Presented  by  Jacqueline  Thong    Ubiqi  Health’s  mobile  application  platform  enables  organizations  to  engage  consumers  through  branded  or  non-­‐branded  disease  management  tools  that  are  patient-­‐centric,  easy-­‐to-­‐use,  and  are  accessible  anytime  and  anywhere.  Our  mobile  and  web-­‐based  tools  help  people  better  understand  their  condition,  share  information  with  their  support  network,  and  have  a  more  meaningful  dialogue  with  healthcare  providers.  The  Ubiqi  Health  platform  includes  connectivity  to  a  central  database,  allowing  our  partners  to  access  aggregated,  de-­‐identified  data  about  engagement  levels  and  health  outcomes.  INNOVATION  RESULTS:    Since  launching  in  late  November  2010,  Ubiqi  Health’s  first  application,  Migraine  Tracker,  has  reached  an  installed  user  base  of  over  8,000  migraine  sufferers  from  around  the  world.  Our  key  findings:    Utilization  rates:  encouraging,  but  we  could  still  do  better!  25%  of  our  users  have  logged  at  least  five  entries  and  5%  of  our  users  have  made  at  least  20   entries.    Demographics:  age  and  gender  groups  reflect  similar  demographics  for  migraine  population;  however,  surprisingly  only  55%  of  our  users  reside  in  the  United   States,  with  7%  residing  in  India    Top  treatments  cited:  abortive  medication,  inactivity,  darkness    Top  triggers  cited:  stress,  change  in  weather,  change  in  sleep  patterns    The  key  conclusions  that  we  have  drawn  from  reviewing  user  data,  and  surveying  and  interviewing  our  users  over  the  past  10  months  are:    Engagement  levels  are  highest  when  the  patient  knows  that  she  is  sharing  her  information  with  another  person,  most  frequently,  her  care  provider,  but  also   with  family  and  friends.  To  support  this,  Ubiqi  Health  is  integrating  social  networking  functionality  into  our  platform.    Trigger  tracking  and  pattern  recognition  is  a  key  reason  people  use  Ubiqi  Health.  Given  the  common  triggers  cited,  we  plan  to  support  integration  with   external  data  sources  (e.g.,  weather  data  and  sleep  monitoring  tools)  to  further  enhance  understanding  of  triggers.          

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