Presented by Michael Spitz Ignite Health is a full-‐service communications agency with a digital core, fully dedicated to healthcare and specializing in emerging technologies. The breadth of our services include clinical and brand strategy, mobile and eStrategy, web and content development, online media planning, metrics and analytics, custom animation, games and simulations, SEO and social media initiatives. Founded in 2000 and seven years later joining the inVentiv Health family of companies, Ignite is headquartered in Irvine, California, with an office in New York City. Ignite employs more than 150 full-‐time employees, and is ranked among the top 20 independent healthcare advertising agencies in the US. We have won over 100 industry awards, and provide ongoing thought leadership in social media and technology. ABOUT THE INNOVATION:Gamification is the use of game design techniques and mechanics to optimally connect with, engage, and modify the behaviors of audiences in an otherwise non-‐gaming environment. In the case of healthcare applications, gamification transforms basic messaging and campaigning to encourage users to make the right decisions and participate in desired behaviors for improved health and wellness. How might we gamify healthcare to improve outcomes and even save lives? We’ll showcase some examples of gamification in our exhibit today.