unNiched(micro)Mobile Health: Hype and Hope<br />Jane Sarasohn-Kahn, MA (Econ.), MHSATHINK-Health and Health Populi BlogFe...
Mobile Health<br />&<br />
“m” – The New Holy Grail for Health<br />3<br />
The Conference Industry Wishes to Thank the Mobile Health Sector<br />Next<br />Week!<br />Right<br />Now!<br />4<br />4<b...
The New “Wellness Delivery Channel” <br />Phones will be the “new wellness delivery channel,” according to Dr. John Mattis...
6<br />
DIY Life<br />7<br />
Drivers of mHealth Hope – Data Points<br />8<br />
DYI Life<br />9<br />
10<br />
11<br />
12<br />
13<br />
Mobile – The New Wellness Delivery Channel<br />BJ Fogg-Marry, not only adopt!<br />14<br />
15<br />
16<br />
SoLoMo<br />   Social	  Local		 Mobile<br />comes to health<br />17<br />
18<br />
Smartphone Users Have Strong mHealth Intentions<br />Source: The Promise of Mobile Health – Bigger than DTC? Euro RSCG, No...
KPCB Top Mobile Internet TrendsMatt Murphy & Mary Meeker, 2/10/11Page 54<br />“On the horizon – 2011 and Beyond:<br />Cons...
Drivers of Hype – Data Points<br />21<br />
Gartner Hype Cycle<br />22<br />
Health Care Is Complicated, System-wise…<br />Source: The New Republic, July 1, 2009<br />23<br />
…and Health Care Is Complicated, Treatment-wise…<br />24<br />
25<br />
26<br />
27<br />
Data Liberación!<br />28<br />
29<br />
MD<br />30<br />
31<br />
Developing Apps as Money PitThe cost to develop a tablet app can vary widely – here’s back-of-envelope calculation<br />Up...
mHealth Hope and Hype: Putting it All Together<br />33<br />
	Hope<br />Lots of apps and portals<br />Bullish forecasts<br />Social network adoption growing among older people<br />Ub...
The Real Holy Grail: Open mHealth<br />Vision funded by<br />35<br />
Many Platforms for Mobile Health<br />36<br />
According to Dr. Ted Eytan, Permanente Federation<br />“Being active in social media is not so much using a particular too...
38<br />
39<br />
Source: HIMSS Celltop Design Workgroup<br />40<br />
DESIGN<br />BUSINESS<br />TECHNICAL<br />BEHAVIOR<br />IMPACT<br />Source: HIMSS Celltop Design Workgroup<br />41<br />
Stay in Contact<br />Jane Sarasohn-Kahn, MA (Econ.), MHSA<br />Health Economist and Management Consultant<br />THINK-Healt...
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Mobile Health: Hype or Hope - Jane Sarasohn-Kahn - THINK-Health

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Presentation by Jane Sarasohn-Kahn, founder and president of THINK-Health, focusing on the hype and hope associated with mobile health. This presentation was delivered at unNiched(micro) a breakfast series produced by the Path of the Blue Eye Project. This initiative is designed to enhance collaboration and knowledge sharing among health marketing communications professionals from around the world. Learn more about unNiched and the Project at www.pathoftheblueeye.com. Learn more about THINK-Health at www.think-health.com.

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  • The original equation needs to be amplified… to include design, business, technical, behavior, and impact vectors/constraints
  • Transcript of "Mobile Health: Hype or Hope - Jane Sarasohn-Kahn - THINK-Health"

    1. 1. unNiched(micro)Mobile Health: Hype and Hope<br />Jane Sarasohn-Kahn, MA (Econ.), MHSATHINK-Health and Health Populi BlogFebruary 17, 2011<br />New York, NY<br />
    2. 2. Mobile Health<br />&<br />
    3. 3. “m” – The New Holy Grail for Health<br />3<br />
    4. 4. The Conference Industry Wishes to Thank the Mobile Health Sector<br />Next<br />Week!<br />Right<br />Now!<br />4<br />4<br />
    5. 5. The New “Wellness Delivery Channel” <br />Phones will be the “new wellness delivery channel,” according to Dr. John Mattison, CMIO of <br />Kaiser Permanente<br />5<br />
    6. 6. 6<br />
    7. 7. DIY Life<br />7<br />
    8. 8. Drivers of mHealth Hope – Data Points<br />8<br />
    9. 9. DYI Life<br />9<br />
    10. 10. 10<br />
    11. 11. 11<br />
    12. 12. 12<br />
    13. 13. 13<br />
    14. 14. Mobile – The New Wellness Delivery Channel<br />BJ Fogg-Marry, not only adopt!<br />14<br />
    15. 15. 15<br />
    16. 16. 16<br />
    17. 17. SoLoMo<br /> Social Local Mobile<br />comes to health<br />17<br />
    18. 18. 18<br />
    19. 19. Smartphone Users Have Strong mHealth Intentions<br />Source: The Promise of Mobile Health – Bigger than DTC? Euro RSCG, November 2010<br />19<br />
    20. 20. KPCB Top Mobile Internet TrendsMatt Murphy & Mary Meeker, 2/10/11Page 54<br />“On the horizon – 2011 and Beyond:<br />Consumer led mobile health for <br />monitoring / diagnosis / wellness”<br />Source: Top Mobile Internet Trends, KPCB, 2/10/11<br />20<br />
    21. 21. Drivers of Hype – Data Points<br />21<br />
    22. 22. Gartner Hype Cycle<br />22<br />
    23. 23. Health Care Is Complicated, System-wise…<br />Source: The New Republic, July 1, 2009<br />23<br />
    24. 24. …and Health Care Is Complicated, Treatment-wise…<br />24<br />
    25. 25. 25<br />
    26. 26. 26<br />
    27. 27. 27<br />
    28. 28. Data Liberación!<br />28<br />
    29. 29. 29<br />
    30. 30. MD<br />30<br />
    31. 31. 31<br />
    32. 32. Developing Apps as Money PitThe cost to develop a tablet app can vary widely – here’s back-of-envelope calculation<br />Upfront development = $20K (low-budget, off-shore) to $1 mm for multimedia/e-commerce<br />Staffing = $200K/yr<br />Hidden costs/opportunity costs: existing staff time spent on app means time not spent on other projects<br />Final costs = $150K - $1.5 mm<br />Source: Adweekmedia, 12/6/2010<br />32<br />
    33. 33. mHealth Hope and Hype: Putting it All Together<br />33<br />
    34. 34. Hope<br />Lots of apps and portals<br />Bullish forecasts<br />Social network adoption growing among older people<br />Ubiquitous phones, ↑ smart<br />Smartphone users have strong mHealth intentions<br />Falling prices for networks & devices<br />SoLoMo coming to health<br />Health consumers seeking transparency and information for health ‘shopping’<br />Matt & Mary say mHealth is heating up!<br />Hype<br />Remember the Gartner Hype Cycle<br />When you’re sick, it’s complicated<br />Lack of data/device integration<br />Lack of data liquidity<br />Patient dis-engagement<br />Who Will Buy?<br />Slow physician engagement (vis-à-vis participatory health, not clinical apps)<br />FDA regulation: TBD<br />Developing apps is not free.<br />34<br />
    35. 35. The Real Holy Grail: Open mHealth<br />Vision funded by<br />35<br />
    36. 36. Many Platforms for Mobile Health<br />36<br />
    37. 37. According to Dr. Ted Eytan, Permanente Federation<br />“Being active in social media is not so much using a particular tool – because the tools are going to change – it’s the effect of what it does, the way it makes people behave. And what social media does is connect people in new ways.”<br />Source: Social Media Are Your Friends, Managed Care, September 2010<br />37<br />
    38. 38. 38<br />
    39. 39. 39<br />
    40. 40. Source: HIMSS Celltop Design Workgroup<br />40<br />
    41. 41. DESIGN<br />BUSINESS<br />TECHNICAL<br />BEHAVIOR<br />IMPACT<br />Source: HIMSS Celltop Design Workgroup<br />41<br />
    42. 42. Stay in Contact<br />Jane Sarasohn-Kahn, MA (Econ.), MHSA<br />Health Economist and Management Consultant<br />THINK-Health<br />jane@think-health.com<br />www.think-health.com<br />www.healthpopuli.com Blog<br />@healthythinker Twitter<br />42<br />

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