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Mobile Health: Hype or Hope - Jane Sarasohn-Kahn - THINK-Health
 

Mobile Health: Hype or Hope - Jane Sarasohn-Kahn - THINK-Health

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Presentation by Jane Sarasohn-Kahn, founder and president of THINK-Health, focusing on the hype and hope associated with mobile health. This presentation was delivered at unNiched(micro) a breakfast ...

Presentation by Jane Sarasohn-Kahn, founder and president of THINK-Health, focusing on the hype and hope associated with mobile health. This presentation was delivered at unNiched(micro) a breakfast series produced by the Path of the Blue Eye Project. This initiative is designed to enhance collaboration and knowledge sharing among health marketing communications professionals from around the world. Learn more about unNiched and the Project at www.pathoftheblueeye.com. Learn more about THINK-Health at www.think-health.com.

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Mobile Health: Hype or Hope - Jane Sarasohn-Kahn - THINK-Health Mobile Health: Hype or Hope - Jane Sarasohn-Kahn - THINK-Health Presentation Transcript

  • unNiched(micro)Mobile Health: Hype and Hope
    Jane Sarasohn-Kahn, MA (Econ.), MHSATHINK-Health and Health Populi BlogFebruary 17, 2011
    New York, NY
  • Mobile Health
    &
  • “m” – The New Holy Grail for Health
    3
  • The Conference Industry Wishes to Thank the Mobile Health Sector
    Next
    Week!
    Right
    Now!
    4
    4
  • The New “Wellness Delivery Channel”
    Phones will be the “new wellness delivery channel,” according to Dr. John Mattison, CMIO of
    Kaiser Permanente
    5
  • 6
  • DIY Life
    7
  • Drivers of mHealth Hope – Data Points
    8
  • DYI Life
    9
  • 10
  • 11
  • 12
  • 13
  • Mobile – The New Wellness Delivery Channel
    BJ Fogg-Marry, not only adopt!
    14
  • 15
  • 16
  • SoLoMo
    Social Local Mobile
    comes to health
    17
  • 18
  • Smartphone Users Have Strong mHealth Intentions
    Source: The Promise of Mobile Health – Bigger than DTC? Euro RSCG, November 2010
    19
  • KPCB Top Mobile Internet TrendsMatt Murphy & Mary Meeker, 2/10/11Page 54
    “On the horizon – 2011 and Beyond:
    Consumer led mobile health for
    monitoring / diagnosis / wellness”
    Source: Top Mobile Internet Trends, KPCB, 2/10/11
    20
  • Drivers of Hype – Data Points
    21
  • Gartner Hype Cycle
    22
  • Health Care Is Complicated, System-wise…
    Source: The New Republic, July 1, 2009
    23
  • …and Health Care Is Complicated, Treatment-wise…
    24
  • 25
  • 26
  • 27
  • Data Liberación!
    28
  • 29
  • MD
    30
  • 31
  • Developing Apps as Money PitThe cost to develop a tablet app can vary widely – here’s back-of-envelope calculation
    Upfront development = $20K (low-budget, off-shore) to $1 mm for multimedia/e-commerce
    Staffing = $200K/yr
    Hidden costs/opportunity costs: existing staff time spent on app means time not spent on other projects
    Final costs = $150K - $1.5 mm
    Source: Adweekmedia, 12/6/2010
    32
  • mHealth Hope and Hype: Putting it All Together
    33
  • Hope
    Lots of apps and portals
    Bullish forecasts
    Social network adoption growing among older people
    Ubiquitous phones, ↑ smart
    Smartphone users have strong mHealth intentions
    Falling prices for networks & devices
    SoLoMo coming to health
    Health consumers seeking transparency and information for health ‘shopping’
    Matt & Mary say mHealth is heating up!
    Hype
    Remember the Gartner Hype Cycle
    When you’re sick, it’s complicated
    Lack of data/device integration
    Lack of data liquidity
    Patient dis-engagement
    Who Will Buy?
    Slow physician engagement (vis-à-vis participatory health, not clinical apps)
    FDA regulation: TBD
    Developing apps is not free.
    34
  • The Real Holy Grail: Open mHealth
    Vision funded by
    35
  • Many Platforms for Mobile Health
    36
  • According to Dr. Ted Eytan, Permanente Federation
    “Being active in social media is not so much using a particular tool – because the tools are going to change – it’s the effect of what it does, the way it makes people behave. And what social media does is connect people in new ways.”
    Source: Social Media Are Your Friends, Managed Care, September 2010
    37
  • 38
  • 39
  • Source: HIMSS Celltop Design Workgroup
    40
  • DESIGN
    BUSINESS
    TECHNICAL
    BEHAVIOR
    IMPACT
    Source: HIMSS Celltop Design Workgroup
    41
  • Stay in Contact
    Jane Sarasohn-Kahn, MA (Econ.), MHSA
    Health Economist and Management Consultant
    THINK-Health
    jane@think-health.com
    www.think-health.com
    www.healthpopuli.com Blog
    @healthythinker Twitter
    42