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Visual composition Slideshow - Celina Iwaskow

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It tells you about design elements and the principals of design.

It tells you about design elements and the principals of design.

Published in: Design

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  • 1. It’s a basic element of design. It can help the readability,appearance, and message of a design. They organize, texture, guidethe eye, provide movement, make a statement, Convey universalmeanings. It’s a mark connecting two points. How we get frompoint A and to point B gives it distinctive character and appearance.They can be long or short, straight or curved, horizontal, vertical ordiagonal, solid, dashed, thick, thin, or different widths. The endingscan be ragged, blunt, or curved.I found image one at:https://www.google.ca/search?hl=en&site=imghp&tbm=isch&source=hp&biw=1600&bih=775&q=lines&oq=lines&gs_l=img.3..0l10.2510.3425.0.3581.5.5.0.0.0.0.54.239.5.5.0...0.0...1ac.1.4.img.wQxgqwFrK0M#hl=en&site=imghp&tbm=isch&sa=1&q=lines&oq=lines&gs_l=img.3..0l10.2034.3154.0.3383.5.5.0.0.0.0.122.484.4j1.5.0...0.0...1c.1.4.img.zFwdc8FkFG0&bav=on.2,or.r_gc.r_pw.r_qf.&fp=77da53dd47381388&biw=1600&bih=775I found image two at:https://www.google.ca/search?hl=en&site=imghp&tbm=isch&source=hp&biw=1600&bih=775&q=lines&oq=lines&gs_l=img.3..0l10.2510.3425.0.3581.5.5.0.0.0.0.54.239.5.5.0...0.0...1ac.1.4.img.wQxgqwFrK0M#hl=en&site=imghp&tbm=isch&sa=1&q=lines&oq=lines&gs_l=img.3..0l10.2034.3154.0.3383.5.5.0.0.0.0.122.484.4j1.5.0...0.0...1c.1.4.img.zFwdc8FkFG0&bav=on.2,or.r_gc.r_pw.r_qf.&fp=77da53dd47381388&biw=1600&bih=775
  • 2. It’s a basic element of design. Alone or in combination it can convey universal meanings,guide eye, or organize information. The three basic types aregeometric, natural, and abstract. Geometric are often symmetrical.Natural are often irregular and fluid. They can be man-made orfound in nature. Abstract are stylized or simplified versions ofnatural.I found image one at:https://www.google.ca/search?hl=en&site=imghp&tbm=isch&source=hp&biw=1600&bih=775&q=lines&oq=lines&gs_l=img.3..0l10.2510.3425.0.3581.5.5.0.0.0.0.54.239.5.5.0...0.0...1ac.1.4.img.wQxgqwFrK0M#hl=en&site=imghp&tbm=isch&sa=1&q=2d+shapes&oq=2d+shapes&gs_l=img.3..0l10.56561.57235.10.58689.3.3.0.0.0.0.51.149.3.3.0...0.0...1c.1.4.img.xYSYHn5L_7s&fp=1&biw=1600&bih=775&bav=on.2,or.r_gc.r_pw.r_qf.&cad=b&sei=JislUbGqEpLqqAHg9ICwCgI found image two at:https://www.google.ca/search?hl=en&site=imghp&tbm=isch&source=hp&biw=1600&bih=775&q=lines&oq=lines&gs_l=img.3..0l10.2510.3425.0.3581.5.5.0.0.0.0.54.239.5.5.0...0.0...1ac.1.4.img.wQxgqwFrK0M#hl=en&site=imghp&tbm=isch&sa=1&q=leaves&oq=leaves&gs_l=img.3..0l10.9747.9747.14.10166.1.1.0.0.0.0.44.44.1.1.0...0.0...1c.1.4.img.RDw3GGayGI4&fp=1&biw=1600&bih=775&bav=on.2,or.r_gc.r_pw.r_qf.&cad=b&sei=0ColUfGmOMrcqQHT4IGICw
  • 3. Shape is only two-dimensional,form is three-dimensional. You can hold aform, you can walk around it andsometimes walk inside too.I found image one at:https://www.google.ca/search?hl=en&site=imghp&tbm=isch&source=hp&biw=1600&bih=775&q=lines&oq=lines&gs_l=img.3..0l10.2510.3425.0.3581.5.5.0.0.0.0.54.239.5.5.0...0.0...1ac.1.4.img.wQxgqwFrK0M#hl=en&site=imghp&tbm=isch&sa=1&q=3d+shapes&oq=3d+shapes&gs_l=img.3..0l10.64692.67215.16.67409.9.8.0.1.1.0.73.523.8.8.0...0.0...1c.1.4.img.dOjbkU50SRs&fp=1&biw=1600&bih=775&bav=on.2,or.r_gc.r_pw.r_qf.&cad=b&sei=0ColUZ6HAYT0qQG844HwAwI found image two at:https://www.google.ca/search?hl=en&site=imghp&tbm=isch&source=hp&biw=1600&bih=775&q=lines&oq=lines&gs_l=img.3..0l10.2510.3425.0.3581.5.5.0.0.0.0.54.239.5.5.0...0.0...1ac.1.4.img.wQxgqwFrK0M#hl=en&site=imghp&tbm=isch&q=abstract+shapes&revid=180237667&sa=X&ei=5t8jUc67Gor7igK7jYBY&ved=0CFgQgxY&fp=1&biw=1600&bih=775&bav=on.2,or.r_gc.r_pw.r_qf.&cad=b&sei=0islUY-AGYa9qQHNrIGoAw
  • 4. Everyone responds to color differently. It effects us Emotionally.Different colors evoke different emotions. Warm colors are yellow, red,and orange. They’re associated with blood, sun, and fire. Cool colors areviolet, blue and green. They’re associated with snow and ice.Words to know are:  Hue: refers to the name of the primary colors  Value: lightness and darkness of it  Intensity: the purity or saturation of it  Monochromatic color: use of one color where only the lightness and darkness changes  Analogous colors: colors that are adjacent to each other on the color wheel  Complementary colors: colors opposite each other on the color wheelI found image one at:https://www.google.ca/search?hl=en&q=color&bav=on.2,or.r_gc.r_pw.r_qf.&bvm=bv.42661473,d.cGE&biw=1600&bih=775&um=1&ie=UTF-8&tbm=isch&source=og&sa=N&tab=wi&ei=_islUfWbDMTLrQG144CoAw#imgrc=vcvRpM1mFBq0EM%3A%3BzQZ52Mngjv3ywM%3Bhttp%253A%252F%252Fiasos.com%252Foasis%252Fcolor_massage%252FApproachingStargate.jpg%3Bhttp%253A%252F%252Fiasos.com%252Foasis%252Fcolor_massage%252F%3B480%3B640I found image two at:https://www.google.ca/search?hl=en&q=color&bav=on.2,or.r_gc.r_pw.r_qf.&bvm=bv.42661473,d.cGE&biw=1600&bih=775&um=1&ie=UTF-8&tbm=isch&source=og&sa=N&tab=wi&ei=_islUfWbDMTLrQG144CoAw#um=1&hl=en&tbm=isch&q=colorful+flowers&revid=471618884&sa=X&ei=jSwlUbCJIKHOiwKMqoCIDg&ved=0CGUQgxY&bav=on.2,or.r_gc.r_pw.r_qf.&bvm=bv.42661473,d.aWM&fp=77da53dd47381388&biw=1600&bih=775
  • 5. It’s always part of our designs. It’s thevisual or tactile surface characteristics of a piece. Itcan come from the paper we use. Can add visualtextures through the arrangement of lines and shapesand the use of photographic images of specific surfaces.I found image one at:https://www.google.ca/search?hl=en&sugexp=les%3B&gs_rn=4&gs_ri=psy-ab&tok=KbNbrrXkVQPJTTtaJklIhg&cp=5&gs_id=i&xhr=t&q=texture+packs&bav=on.2,or.r_gc.r_pw.r_qf.&bvm=bv.42661473,d.cGE&biw=1600&bih=775&um=1&ie=UTF-8&tbm=isch&source=og&sa=N&tab=wi&ei=lnkmUcmGAoP2igLhnoGoBwI found image two at:https://www.google.ca/search?hl=en&sugexp=les%3B&gs_rn=4&gs_ri=psy-ab&tok=KbNbrrXkVQPJTTtaJklIhg&cp=5&gs_id=i&xhr=t&q=texture+packs&bav=on.2,or.r_gc.r_pw.r_qf.&bvm=bv.42661473,d.cGE&biw=1600&bih=775&um=1&ie=UTF-8&tbm=isch&source=og&sa=N&tab=wi&ei=lnkmUcmGAoP2igLhnoGoBw#um=1&hl=en&tbm=isch&sa=1&q=texture+in+photography&oq=texture+in+&gs_l=img.1.1.0l10.29812.31506.2.33585.4.3.0.1.1.0.69.176.3.3.0...0.0...1c.1.4.img.e8aVF3TZ0v8&bav=on.2,or.r_gc.r_pw.r_qf.&bvm=bv.42661473,bs.1,d.cGE&fp=edc04136ad1cdb5a&biw=1600&bih=775&imgrc=ss6ZAxnw5fPWzM%3A%3B66itgZCDLfD6WM%3Bhttp%253A%252F%252Fwww.paulscharffphotography.com%252FBark_Texture.JPG%3Bhttp%253A%252F%252Fwww.paulscharffphotography.com%252Fe-barktexture.htm%3B640%3B500
  • 6. We live in a world of depth . We look around and somethings are closerand some are further away. Artists can show this by using size and vertical location(easiest way to show depth is to vary the size of objects), overlapping (when anobject is in front of another object we perceive them as further back),detail/aerial or atmospheric perspective (objects further away have a less distinctcontrast and closer objects will be clearer with sharper contrast), and linearperspective (the idea that all lines converge on a certain point. Often the mostimportant object or person in the picture will be located there.)I found image one at:https://www.google.ca/search?hl=en&sugexp=les%3B&gs_rn=4&gs_ri=psy-ab&tok=KbNbrrXkVQPJTTtaJklIhg&cp=5&gs_id=i&xhr=t&q=texture+packs&bav=on.2,or.r_gc.r_pw.r_qf.&bvm=bv.42661473,d.cGE&biw=1600&bih=775&um=1&ie=UTF-8&tbm=isch&source=og&sa=N&tab=wi&ei=lnkmUcmGAoP2igLhnoGoBw#um=1&hl=en&tbm=isch&sa=1&q=fading+road&oq=fading+road&gs_l=img.3...25006.28327.8.28557.11.11.0.0.0.0.90.669.11.11.0...0.0...1c.1.4.img.nArvBi9ox2A&bav=on.2,or.r_gc.r_pw.r_qf.&bvm=bv.42661473,bs.1,d.cGE&fp=edc04136ad1cdb5a&biw=1600&bih=775I found image two at:https://www.google.ca/search?hl=en&sugexp=les%3B&gs_rn=4&gs_ri=psy-ab&tok=KbNbrrXkVQPJTTtaJklIhg&cp=5&gs_id=i&xhr=t&q=texture+packs&bav=on.2,or.r_gc.r_pw.r_qf.&bvm=bv.42661473,d.cGE&biw=1600&bih=775&um=1&ie=UTF-8&tbm=isch&source=og&sa=N&tab=wi&ei=lnkmUcmGAoP2igLhnoGoBw#um=1&hl=en&tbm=isch&sa=1&q=atmospheric+perspective+photography&oq=atmospheric+perspective&gs_l=img.1.2.0l6j0i24l4.29784.38614.13.40939.24.10.0.14.14.0.63.500.10.10.0...0.0...1c.1.4.img.9zrvVGJTDKY&bav=on.2,or.r_gc.r_pw.r_qf.&bvm=bv.42661473,bs.1,d.cGE&fp=edc04136ad1cdb5a&biw=1600&bih=775
  • 7. When light hits an object it creates ashadow. Light and dark areas in an image createcontrast that shows volume. The direction of thelight source affects our feeling towards it.I found image one at:https://www.google.ca/search?um=1&hl=en&noj=1&biw=1600&bih=775&tbm=isch&sa=1&q=shadow+photography&oq=shadow+photography&gs_l=img.3..0l5j0i5l5.46098.47375.0.47752.6.6.0.0.0.0.65.322.6.6.0...0.0...1c.1.4.img.rlxPjtwJmIE#imgrc=t7OTxUH5yHms9M%3A%3BL6sF7kAiu73Q2M%3Bhttp%253A%252F%252Fgreysqrl.files.wordpress.com%252F2010%252F11%252Flight_marbles.jpg%3Bhttp%253A%252F%252Fgreysqrl.wordpress.com%252F2010%252F11%252F%3B2136%3B1424I found image two at:https://www.google.ca/search?um=1&hl=en&noj=1&biw=1600&bih=775&tbm=isch&sa=1&q=light&oq=light&gs_l=img.3..0l10.5017.6431.0.6773.5.4.0.1.1.0.79.297.4.4.0...0.0...1c.1.4.img.5iK487p74P4#imgrc=3Thz3QJXdsHbcM%3A%3B9Abm9eu33IIkxM%3Bhttp%253A%252F%252Fwww.weavinggrace.com%252Fwp-content%252Fuploads%252F2012%252F11%252Fsunsky.jpg%3Bhttp%253A%252F%252Fwww.weavinggrace.com%252F%253Fp%253D2147%3B977%3B454
  • 8. We can’t actually show motion so we have to use tricks.There are six different ways. Anticipated movement: figuresportrayed in unstable body positions are used to it feel like motionis imminent. Fuzzy outlines: when things move very fast we seethem as blurry. Multiple images: showing multiple over lappingimages gives us the impression of motion. Optical movement: yourforced to look around the picture dynamically in order to see all theelements. Optical illusions: it’s based on the repetition of geometricforms which cause your eye to produce motion when there isn’t any.Rhythm and movement: rhythm is the way your eye movesthroughout a picture, it’s created by repetition of elements.I found image one at:https://www.google.ca/search?um=1&hl=en&biw=1600&bih=775&noj=1&tbm=isch&spell=1&q=optical+illusions&sa=X&ei=soImUYnJGYHDigKGh4GYBg&ved=0CE8QvwUoAA#imgrc=EMXjnal1BrxdkM%3A%3BZcP14ds_0puYhM%3Bhttp%253A%252F%252Fus.123rf.com%252F400wm%252F400%252F400%252Fvermicule%252Fvermicule1111%252Fvermicule111100016%252F11289010-optical-illusion.jpg%3Bhttp%253A%252F%252Fwww.123rf.com%252Fphoto_11289010_optical-illusion.html%3B1200%3B1200I found image two at:https://www.google.ca/search?hl=en&sugexp=les%3B&gs_rn=4&gs_ri=psy-ab&tok=KbNbrrXkVQPJTTtaJklIhg&cp=5&gs_id=i&xhr=t&q=texture+packs&bav=on.2,or.r_gc.r_pw.r_qf.&bvm=bv.42661473,d.cGE&biw=1600&bih=775&um=1&ie=UTF-8&tbm=isch&source=og&sa=N&tab=wi&ei=lnkmUcmGAoP2igLhnoGoBw#um=1&hl=en&tbm=isch&q=motion+photography&revid=1993880495&sa=X&ei=CYEmUbTwOYaeiALLq4CADw&ved=0CFgQgxY&bav=on.2,or.r_gc.r_pw.r_qf.&bvm=bv.42661473,bs.1,d.cGE&fp=edc04136ad1cdb5a&biw=1600&bih=775
  • 9. Mass equals size. Everything you createhas a physical mass. It’s the actual dimensionsof the piece. Everything also has their ownmass compared to the whole piece.I found image one at:https://www.google.ca/search?hl=en&site=imghp&tbm=isch&source=hp&biw=1600&bih=775&q=mass&oq=mass&gs_l=img.3..0l10.2980.3639.0.3795.4.4.0.0.0.0.62.241.4.4.0...0.0...1ac.1.4.img.HK__M9ekTMU#hl=en&site=imghp&tbm=isch&spell=1&q=feathers+falling+from+sky&sa=X&ei=FsgrUdOKG-jMigKY_IDIAQ&ved=0CEwQvwUoAA&bav=on.2,or.r_gc.r_pw.r_qf.&bvm=bv.42768644,d.cGE&fp=edc04136ad1cdb5a&biw=1600&bih=775I found image two at:https://www.google.ca/search?hl=en&site=imghp&tbm=isch&source=hp&biw=1600&bih=775&q=mass&oq=mass&gs_l=img.3..0l10.2980.3639.0.3795.4.4.0.0.0.0.62.241.4.4.0...0.0...1ac.1.4.img.HK__M9ekTMU#hl=en&site=imghp&tbm=isch&sa=1&q=holding+weights+cartoon&oq=holding+weights+cartoon&gs_l=img.3...16966.23887.19.24268.8.8.0.0.0.0.67.396.8.8.0...0.0...1c.1.4.img.Xdr5e6ragMc&bav=on.2,or.r_gc.r_pw.r_qf.&bvm=bv.42768644,bs.1,d.cGE&fp=edc04136ad1cdb5a&biw=1600&bih=775
  • 10. It can also be called value. They both refer to lightness anddarkness but color isnt important in tone. Its defined as the intensity oflightness of darkness in anything thats visual.Words to know:  Shade: a color with black added  Tint: a color with white added  Tone: a color with grey added  Value: the degree of lightness or darknessI found image one at:https://www.google.ca/search?hl=en&site=imghp&tbm=isch&source=hp&biw=1600&bih=775&q=tone&oq=tone&gs_l=img.3..0l10.12419.13849.0.14071.4.4.0.0.0.0.68.240.4.4.0...0.0...1ac.1.4.img.s7UkzQnhyuI#hl=en&site=imghp&tbm=isch&sa=1&q=shaded+colored+drawing+&oq=shaded+colored+drawing+&gs_l=img.3...55805.57380.40.57676.7.7.0.0.0.0.57.327.7.7.0...0.0...1c.1.4.img.MpgmhwafNn0&bav=on.2,or.r_gc.r_pw.r_qf.&bvm=bv.42768644,d.cGE&fp=4bfc18632fe3ea0b&biw=1098&bih=727I found image two at:https://www.google.ca/search?hl=en&site=imghp&tbm=isch&source=hp&biw=1600&bih=775&q=tone&oq=tone&gs_l=img.3..0l10.12419.13849.0.14071.4.4.0.0.0.0.68.240.4.4.0...0.0...1ac.1.4.img.s7UkzQnhyuI#hl=en&site=imghp&tbm=isch&sa=1&q=photography&oq=photography&gs_l=img.1.0.0l10.18260.18260.21.20124.1.1.0.0.0.0.59.59.1.1.0...0.0...1c.1.4.img.1GGckpu7BJ8&bav=on.2,or.r_gc.r_pw.r_qf.&bvm=bv.42768644,d.cGE&fp=7f649977830119bc&biw=1600&bih=775
  • 11. It refers to the lightness or darkness of a certainarea. It can be used for emphasis. Variations in it are used to createa focal point for the design of a picture. Gradations of it are alsoused to create the illusion of depth.I found image one at:https://www.google.ca/search?hl=en&site=imghp&tbm=isch&source=hp&biw=1600&bih=775&q=tone&oq=tone&gs_l=img.3..0l10.12419.13849.0.14071.4.4.0.0.0.0.68.240.4.4.0...0.0...1ac.1.4.img.s7UkzQnhyuI#hl=en&site=imghp&tbm=isch&sa=1&q=photography&oq=photography&gs_l=img.1.0.0l10.18260.18260.21.20124.1.1.0.0.0.0.59.59.1.1.0...0.0...1c.1.4.img.1GGckpu7BJ8&bav=on.2,or.r_gc.r_pw.r_qf.&bvm=bv.42768644,d.cGE&fp=7f649977830119bc&biw=1600&bih=775I found image two at:https://www.google.ca/search?hl=en&site=imghp&tbm=isch&source=hp&biw=1600&bih=775&q=tone&oq=tone&gs_l=img.3..0l10.12419.13849.0.14071.4.4.0.0.0.0.68.240.4.4.0...0.0...1ac.1.4.img.s7UkzQnhyuI#hl=en&site=imghp&tbm=isch&sa=1&q=photography&oq=photography&gs_l=img.1.0.0l10.18260.18260.21.20124.1.1.0.0.0.0.59.59.1.1.0...0.0...1c.1.4.img.1GGckpu7BJ8&bav=on.2,or.r_gc.r_pw.r_qf.&bvm=bv.42768644,d.cGE&fp=7f649977830119bc&biw=1600&bih=775
  • 12. Its the area provided for a particular purpose. It can havetwo dimensions or three dimensions. It includes the background,foreground and middle ground. It refers to the distance or areaaround, between or within components of a piece. There are twotypes positive (an object) and negative (around and between theobjects).I found image one at:https://www.google.ca/search?hl=en&site=imghp&tbm=isch&source=hp&biw=1600&bih=775&q=tone&oq=tone&gs_l=img.3..0l10.12419.13849.0.14071.4.4.0.0.0.0.68.240.4.4.0...0.0...1ac.1.4.img.s7UkzQnhyuI#hl=en&site=imghp&tbm=isch&sa=1&q=photography&oq=photography&gs_l=img.1.0.0l10.18260.18260.21.20124.1.1.0.0.0.0.59.59.1.1.0...0.0...1c.1.4.img.1GGckpu7BJ8&bav=on.2,or.r_gc.r_pw.r_qf.&bvm=bv.42768644,d.cGE&fp=7f649977830119bc&biw=1600&bih=775I found image two at:https://www.google.ca/search?hl=en&site=imghp&tbm=isch&source=hp&biw=1600&bih=775&q=tone&oq=tone&gs_l=img.3..0l10.12419.13849.0.14071.4.4.0.0.0.0.68.240.4.4.0...0.0...1ac.1.4.img.s7UkzQnhyuI#hl=en&site=imghp&tbm=isch&sa=1&q=photography&oq=photography&gs_l=img.1.0.0l10.18260.18260.21.20124.1.1.0.0.0.0.59.59.1.1.0...0.0...1c.1.4.img.1GGckpu7BJ8&bav=on.2,or.r_gc.r_pw.r_qf.&bvm=bv.42768644,d.cGE&fp=7f649977830119bc&biw=1600&bih=775
  • 13. There are three types symmetrical: when an image isperfectly balanced and evenly divided), asymmetrical: when animage is off-center or created with odd mismatched elements(including number), and radial: elements come from or swirl aroundin a circular or spiral path. Normally part of the design is arrangedso that its balanced across the page.I found image one at:https://www.google.ca/search?hl=en&site=imghp&tbm=isch&source=hp&biw=1600&bih=775&q=tone&oq=tone&gs_l=img.3..0l10.12419.13849.0.14071.4.4.0.0.0.0.68.240.4.4.0...0.0...1ac.1.4.img.s7UkzQnhyuI#hl=en&site=imghp&tbm=isch&sa=1&q=reflection+photography&oq=reflection+photo&gs_l=img.1.0.0l6j0i5l4.187670.193257.51.195308.17.14.0.3.3.0.72.829.14.14.0...0.0...1c.1.4.img.n1nJMJoW1Dk&bav=on.2,or.r_gc.r_pw.r_qf.&bvm=bv.42768644,d.cGE&fp=7f649977830119bc&biw=1098&bih=727I found image two at:https://www.google.ca/search?hl=en&site=imghp&tbm=isch&source=hp&biw=1600&bih=775&q=tone&oq=tone&gs_l=img.3..0l10.12419.13849.0.14071.4.4.0.0.0.0.68.240.4.4.0...0.0...1ac.1.4.img.s7UkzQnhyuI#hl=en&site=imghp&tbm=isch&sa=1&q=radial+photography&oq=radial+photography&gs_l=img.3..0j0i24.13401.13401.58.13690.1.1.0.0.0.0.47.47.1.1.0...0.0...1c.1.4.img.TX0ukY6pIE4&bav=on.2,or.r_gc.r_pw.r_qf.&bvm=bv.42768644,d.cGE&fp=4bfc18632fe3ea0b&biw=1098&bih=727
  • 14. In design it provides a focal point for thepiece. Its a way of making the most importantelement stand out. It’s sometimes calleddominance. You can create it by changing font orimage size, placement of objects, or using contrastof colors.I found image one at:https://www.google.ca/search?hl=en&site=imghp&tbm=isch&source=hp&biw=1600&bih=775&q=tone&oq=tone&gs_l=img.3..0l10.12419.13849.0.14071.4.4.0.0.0.0.68.240.4.4.0...0.0...1ac.1.4.img.s7UkzQnhyuI#hl=en&site=imghp&tbm=isch&sa=1&q=photography&oq=photography&gs_l=img.3..0l10.76949.76949.62.77209.1.1.0.0.0.0.52.52.1.1.0...0.0...1c.1.4.img.j1XJWMnSvz0&bav=on.2,or.r_gc.r_pw.r_qf.&bvm=bv.42768644,d.cGE&fp=4bfc18632fe3ea0b&biw=1098&bih=727I found image two at:https://www.google.ca/search?hl=en&site=imghp&tbm=isch&source=hp&biw=1600&bih=775&q=mass&oq=mass&gs_l=img.3..0l10.2980.3639.0.3795.4.4.0.0.0.0.62.241.4.4.0...0.0...1ac.1.4.img.HK__M9ekTMU#hl=en&site=imghp&tbm=isch&sa=1&q=tree+in+field&oq=tree+in+fe&gs_l=img.1.0.0i10i24.25106.30631.32.32291.12.10.1.1.1.0.55.475.10.10.0...0.0...1c.1.4.img.RfLWzZlYsWM&bav=on.2,or.r_gc.r_pw.r_qf.&bvm=bv.42768644,bs.1,d.cGE&fp=5b2ba2bb6cd3a668&biw=1600&bih=775
  • 15. It refers to the relative size and scale of variouselements in a design. The most universal standard ofmeasurement is the human body. We judge the size ofobjects by that measurement. Architectural spacesthat are made to impress people are usually scaled toa size that makes you feel small. This principle is oftenused in public spaces. It’s also applied to corporatespaces.I found image one at:https://www.google.ca/search?hl=en&site=imghp&tbm=isch&source=hp&biw=1600&bih=775&q=mass&oq=mass&gs_l=img.3..0l10.2980.3639.0.3795.4.4.0.0.0.0.62.241.4.4.0...0.0...1ac.1.4.img.HK__M9ekTMU#hl=en&site=imghp&tbm=isch&spell=1&q=in+side+of+the+parthenon&sa=X&ei=c8orUdmFFsSDjALGjoCoCA&ved=0CEwQvwUoAA&bav=on.2,or.r_gc.r_pw.r_qf.&bvm=bv.42768644,bs.1,d.cGE&fp=edc04136ad1cdb5a&biw=1600&bih=775I found image two at:https://www.google.ca/search?hl=en&site=imghp&tbm=isch&source=hp&biw=1600&bih=775&q=tone&oq=tone&gs_l=img.3..0l10.12419.13849.0.14071.4.4.0.0.0.0.68.240.4.4.0...0.0...1ac.1.4.img.s7UkzQnhyuI#hl=en&site=imghp&tbm=isch&sa=1&q=church+photography&oq=church+photography&gs_l=img.3..0j0i5j0i24l3.35002.38692.68.39775.10.9.1.0.0.0.65.502.9.9.0...0.0...1c.1.4.img.og7DUZhEK60&bav=on.2,or.r_gc.r_pw.r_qf.&bvm=bv.42768644,d.cGE&fp=4bfc18632fe3ea0b&biw=1098&bih=727
  • 16. Lots of different kinds of writing have visualelements. Grids allow the designer to build page-to-page consistency into them. Readers expect tofind things in the same place on all the pages. Textalways has a consistent look to enhancereadability.I found image one at:https://www.google.ca/search?hl=en&site=imghp&tbm=isch&source=hp&biw=1600&bih=775&q=tone&oq=tone&gs_l=img.3..0l10.12419.13849.0.14071.4.4.0.0.0.0.68.240.4.4.0...0.0...1ac.1.4.img.s7UkzQnhyuI#hl=en&site=imghp&tbm=isch&sa=1&q=books&oq=books&gs_l=img.3..0l10.13750.33051.78.33262.6.6.0.0.0.0.70.349.6.6.0...0.0...1c.1.4.img.kVUTqSZKbEo&bav=on.2,or.r_gc.r_pw.r_qf.&bvm=bv.42768644,d.cGE&fp=4bfc18632fe3ea0b&biw=1098&bih=727I found image two at:https://www.google.ca/search?hl=en&site=imghp&tbm=isch&source=hp&biw=1600&bih=775&q=tone&oq=tone&gs_l=img.3..0l10.12419.13849.0.14071.4.4.0.0.0.0.68.240.4.4.0...0.0...1ac.1.4.img.s7UkzQnhyuI#hl=en&site=imghp&tbm=isch&sa=1&q=newspaper&oq=newspaper&gs_l=img.3..0l10.18151.24347.73.24621.13.7.1.5.5.0.59.378.7.7.0...0.0...1c.1.4.img.8jkCSm1neOo&bav=on.2,or.r_gc.r_pw.r_qf.&bvm=bv.42768644,d.cGE&fp=4bfc18632fe3ea0b&biw=1098&bih=727
  • 17. It’s a way to make objects in a piece seem as iftheyre related to each other. There’s many way to dothis. Some ways are proximity: its the simplest methodand it helps us see a pattern, repetition: its used topromote unity by repetition of color, shape, texture, orobjects can be used, and continuation: the most subtlemethod of unifying a work which involves the continuationof lines, edges or directions from one area to another.I found image one at:https://www.google.ca/search?hl=en&site=imghp&tbm=isch&source=hp&biw=1600&bih=775&q=tone&oq=tone&gs_l=img.3..0l10.12419.13849.0.14071.4.4.0.0.0.0.68.240.4.4.0...0.0...1ac.1.4.img.s7UkzQnhyuI#hl=en&site=imghp&tbm=isch&spell=1&q=continuation+in+photography&sa=X&ei=7WoqUb6UFM3OigKyj4CYCA&ved=0CEwQvwUoAA&bav=on.2,or.r_gc.r_pw.r_qf.&bvm=bv.42768644,d.cGE&fp=4bfc18632fe3ea0b&biw=1098&bih=727I found image two at:https://www.google.ca/search?hl=en&site=imghp&tbm=isch&source=hp&biw=1600&bih=775&q=tone&oq=tone&gs_l=img.3..0l10.12419.13849.0.14071.4.4.0.0.0.0.68.240.4.4.0...0.0...1ac.1.4.img.s7UkzQnhyuI#hl=en&site=imghp&tbm=isch&spell=1&q=repetition&sa=X&ei=h2oqUdSSM4-MigKxx4H4CQ&ved=0CEwQvwUoAA&bav=on.2,or.r_gc.r_pw.r_qf.&bvm=bv.42768644,d.cGE&fp=4bfc18632fe3ea0b&biw=1098&bih=727
  • 18. It occurs when two elements are different. Thegreater the difference the greater the contrast. Thekey is to make sure the differences are obvious. Thereare four methods difference in size, value, color, andtype. it adds interest to the page and provides a way ofemphasizing what is important or directing the readerseye. on a page without it the reader doesnt knowwhere to look first or whats important.I found image one at:https://www.google.ca/search?hl=en&site=imghp&tbm=isch&source=hp&biw=1600&bih=775&q=tone&oq=tone&gs_l=img.3..0l10.12419.13849.0.14071.4.4.0.0.0.0.68.240.4.4.0...0.0...1ac.1.4.img.s7UkzQnhyuI#hl=en&site=imghp&tbm=isch&sa=1&q=contrast+photography&oq=contrast+&gs_l=img.1.0.0l10.31797.47515.91.50039.10.9.0.1.1.0.391.868.8j3-1.9.0...0.0...1c.1.4.img.xCmpvU2f6I8&bav=on.2,or.r_gc.r_pw.r_qf.&bvm=bv.42768644,d.cGE&fp=4bfc18632fe3ea0b&biw=1098&bih=727I found image two at:https://www.google.ca/search?hl=en&site=imghp&tbm=isch&source=hp&biw=1600&bih=775&q=tone&oq=tone&gs_l=img.3..0l10.12419.13849.0.14071.4.4.0.0.0.0.68.240.4.4.0...0.0...1ac.1.4.img.s7UkzQnhyuI#hl=en&site=imghp&tbm=isch&sa=1&q=contrast+photography&oq=contrast+&gs_l=img.1.0.0l10.31797.47515.91.50039.10.9.0.1.1.0.391.868.8j3-1.9.0...0.0...1c.1.4.img.xCmpvU2f6I8&bav=on.2,or.r_gc.r_pw.r_qf.&bvm=bv.42768644,d.cGE&fp=4bfc18632fe3ea0b&biw=1098&bih=727
  • 19. In painting its the visuallysatisfying effect of combining similar, relatedelements. its the principle of design concernedwith combining similar art elements to createa pleasant image.I found image one at:https://www.google.ca/search?hl=en&q=tie+dye+patterns&bav=on.2,or.r_gc.r_pw.r_qf.&bvm=bv.42768644,d.cGE&biw=1098&bih=727&um=1&ie=UTF-8&tbm=isch&source=og&sa=N&tab=wi&ei=A24qUeK1NcqGjAKvj4GgBQI found image two at:https://www.google.ca/search?hl=en&site=imghp&tbm=isch&source=hp&biw=1600&bih=775&q=tone&oq=tone&gs_l=img.3..0l10.12419.13849.0.14071.4.4.0.0.0.0.68.240.4.4.0...0.0...1ac.1.4.img.s7UkzQnhyuI#hl=en&site=imghp&tbm=isch&spell=1&q=field+of+flowers&sa=X&ei=Ym8qUbu6Naf5igLInoDgDA&ved=0CEwQvwUoAA&bav=on.2,or.r_gc.r_pw.r_qf.&bvm=bv.42768644,d.cGE&fp=4bfc18632fe3ea0b&biw=1098&bih=727
  • 20. One of the easiest ways to create a visual structureand give your piece an organized feel is to space itemsaccording to their relation to one another. Related itemsshould appear closer together. This way the spacing itselfserves as a visual clue as to whats related and whats not andas to where one piece of information stops and starts.I found image one at:https://www.google.ca/search?hl=en&site=imghp&tbm=isch&source=hp&biw=1600&bih=775&q=tone&oq=tone&gs_l=img.3..0l10.12419.13849.0.14071.4.4.0.0.0.0.68.240.4.4.0...0.0...1ac.1.4.img.s7UkzQnhyuI#hl=en&site=imghp&tbm=isch&spell=1&q=flowers+field+photography&sa=X&ei=uHkqUe7qLs7hiwK9woDAAQ&ved=0CEwQvwUoAA&bav=on.2,or.r_gc.r_pw.r_qf.&bvm=bv.42768644,d.cGE&fp=4bfc18632fe3ea0b&biw=1098&bih=727I found image two at:https://www.google.ca/search?hl=en&site=imghp&tbm=isch&source=hp&biw=1600&bih=775&q=tone&oq=tone&gs_l=img.3..0l10.12419.13849.0.14071.4.4.0.0.0.0.68.240.4.4.0...0.0...1ac.1.4.img.s7UkzQnhyuI#hl=en&site=imghp&tbm=isch&sa=1&q=piles+of+color&oq=piles+of+color&gs_l=img.3...5312.10442.130.10630.5.5.0.0.0.0.58.243.5.5.0...0.0...1c.1.4.img.ugk5ckhYItU&bav=on.2,or.r_gc.r_pw.r_qf.&bvm=bv.42768644,d.cGE&fp=4bfc18632fe3ea0b&biw=1098&bih=727&imgrc=gPsXaCj-GgSkaM%3A%3BkkLNYhi36D2uqM%3Bhttp%253A%252F%252Fimg4.realsimple.com%252Fimages%25 252Fun-2Ftips%252Fcloset-color-coded_300.jpg%3Bhttp%253A%252F%wastedthoughts.blogspot.com%252F2011%252F11%252Ftidbit-tuesday-color-coordinated.html%3B300%3B357
  • 21. It means "to change the character" of an element,to make it different. It’s the complement to unity and is needed tocreate visual interest. Without unity an image is chaotic and"unreadable;" without variety its dull and uninteresting. Gooddesign is achieved through the balance of unity and variety. Theyneed to be similar enough to look like they belong together anddifferent enough to be interesting.I found image one at:https://www.google.ca/search?hl=en&site=imghp&tbm=isch&source=hp&biw=1600&bih=775&q=tone&oq=tone&gs_l=img.3..0l10.12419.13849.0.14071.4.4.0.0.0.0.68.240.4.4.0...0.0...1ac.1.4.img.s7UkzQnhyuI#hl=en&site=imghp&tbm=isch&sa=1&q=piles+of+color&oq=piles+of+color&gs_l=img.3...5312.10442.130.10630.5.5.0.0.0.0.58.243.5.5.0...0.0...1c.1.4.img.ugk5ckhYItU&bav=on.2,or.r_gc.r_pw.r_qf.&bvm=bv.42768644,d.cGE&fp=4bfc18632fe3ea0b&biw=1098&bih=727I found image two at:https://www.google.ca/search?hl=en&site=imghp&tbm=isch&source=hp&biw=1600&bih=775&q=tone&oq=tone&gs_l=img.3..0l10.12419.13849.0.14071.4.4.0.0.0.0.68.240.4.4.0...0.0...1ac.1.4.img.s7UkzQnhyuI#hl=en&site=imghp&tbm=isch&sa=1&q=variety+photography&oq=variety+photography&gs_l=img.3..0l2j0i24.125417.131144.124.131535.9.9.0.0.0.0.355.758.8j3-1.9.0...0.0...1c.1.4.img.xtcDyJ6K2Ks&bav=on.2,or.r_gc.r_pw.r_qf.&bvm=bv.42768644,d.cGE&fp=4bfc18632fe3ea0b&biw=1098&bih=727&imgrc=wTH9DqMqf8nh3M%3A%3B9xUwH9Qoh4-VrM%3Bhttp%253A%252F%252F2.bp.blogspot.com%252F_bARNiwvdWyY%252FTIgy47MAITI%252FAAAAAAAAEO8%252FwyGPto83OC0%252Fs1600%252FVariety2.jpg%3Bhttp%253A%252F%252Fmattysilvestri12.blogspot.com%252F2010%252F09%252Fphoto-of-day-09092010.html%3B1600%3B1200