Social CRM Forum 2012: Nimble Social CRM und SocialSalesMap

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Nimble Social CRM und SocialSalesMap - Praktische Beispiele für den B2B Verkaufserfolg. Social CRM Forum 2012 in Stuttgart, Germany.

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Social CRM Forum 2012: Nimble Social CRM und SocialSalesMap

  1. 1. Andreas UthmannStuttgart, Oktober 2012Nimble Social CRM und SocialSalesMapPraktische Beispiele für den B2B Verkaufserfolg Copyright 2012 by Blueconomics Business Solutions GmbH
  2. 2. 2The «Social Sales» Opportunity.74% «Of companies seeing measurable business benefits by using Web 2.0 technologies.»Source: McKinsey & Company,»How social technologies are extending the organization”, November 2011. «Of US business executives anticipate57% increased revenue or sales as a result of implementing a Social Business strategy.»Source: Penn Schoen Berland, «The Jive Social Business Index Survey.», July 2011. «Of companies plan to increase the use of80% Social Media, Customer Analytics as well as CRM in the coming years.»Source: IBM Institute for Business Value, «Frem Stretched to Strengthened. Insights from the Global CMO Study.», October 2011. Copyright 2012 by Blueconomics Business Solutions GmbH
  3. 3. The «Information Challenge»Win. Grow. SocialSalesMap.® Copyright 2012 by Blueconomics Business Solutions GmbH
  4. 4. 4i2S Studie 2012: CRM Herausforderungen Copyright 2012 by Blueconomics Business Solutions GmbH
  5. 5. Combining the Power of 2 Worlds. Win. Grow. SocialSalesMap® Customer Social Relationship More Customers. Management Networks Less Work. (CRM) Copyright 2012 by Blueconomics Business Solutions GmbH
  6. 6. 6What REALLY is a Social Network?  People Relationships Content Contacts/Pic  Connections  Status Updates Job/Title/CV  Friends  Posts/Tweets Interests  Follower  Pics/Vids/Docs Profile Social Graph Newsfeed Copyright 2012 by Blueconomics Business Solutions GmbH
  7. 7. 7The «Social Sales» CycleWho? 2 What? Identify Analyze  1 How? Act 3 Copyright 2012 by Blueconomics Business Solutions GmbH
  8. 8. Case1. Unify Your Contacts & InboxMore Customers. Less Work.™ Copyright 2012 by Blueconomics Business Solutions GmbH
  9. 9. 9Case2. Identify Social ContactsWin. Grow. SocialSalesMap.® Copyright 2012 by Blueconomics Business Solutions GmbH
  10. 10. 10Case3. Merge Social IdentitiesMore Customers. Less Work.™ Copyright 2012 by Blueconomics Business Solutions GmbH
  11. 11. 11Case4. Identify ContactsMore Customers. Less Work.™ Copyright 2012 by Blueconomics Business Solutions GmbH
  12. 12. 12Case5. Identify joint ConnectionsWin. Grow. SocialSalesMap.® Copyright 2012 by Blueconomics Business Solutions GmbH
  13. 13. 13Case6. Unify NewsstreamsMore Customers. Less Work.™ Copyright 2012 by Blueconomics Business Solutions GmbH
  14. 14. 14Case7. Visualize Company NetworksWin. Grow. SocialSalesMap.® Copyright 2012 by Blueconomics Business Solutions GmbH
  15. 15. 15Case8. Search Social KeywordsMore Customers. Less Work.™ Copyright 2012 by Blueconomics Business Solutions GmbH
  16. 16. Case9. Analyze Sales NetworksWin. Grow. SocialSalesMap.® Copyright 2012 by Blueconomics Business Solutions GmbH
  17. 17. Case10: Manage «Social Sales» ActivitiesMore Customers. Less Work.™ Copyright 2012 by Blueconomics Business Solutions GmbH
  18. 18. 18The «Social Sales» Cycle 2 Identify Analyze 1 Act 3 Copyright 2012 by Blueconomics Business Solutions GmbH
  19. 19. 19Why Social CRM? Business Lifecycle Cross- & Growth Revenue Upselling Increase Optimize Collaborate Win Rate Touchpoints Effectively Drive Your Sales, Marketing and Service Effectiveness by leveraging the power of collaboration, social networks and CRM. Pro-Active Enhance Mitigation Efficiency Risks Costs Copyright 2012 by Blueconomics Business Solutions GmbH
  20. 20. BeflügelnSie IhrenVerkauf.
  21. 21. Thank you for your support and recognition.Win. Grow. SocialSalesMap.® Copyright 2012 by Blueconomics Business Solutions GmbH
  22. 22. Register Now.www.Blueconomics.com
  23. 23. More Customers. Less Work.™Blueconomics Business Solutions GmbH www.Blueconomics.com
  24. 24. 24Copyright 2012 by Blueconomics Business Solutions GmbH

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