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Social CRM Forum 2012: Nimble Social CRM und SocialSalesMap
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Social CRM Forum 2012: Nimble Social CRM und SocialSalesMap

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Nimble Social CRM und SocialSalesMap - Praktische Beispiele für den B2B Verkaufserfolg. Social CRM Forum 2012 in Stuttgart, Germany.

Nimble Social CRM und SocialSalesMap - Praktische Beispiele für den B2B Verkaufserfolg. Social CRM Forum 2012 in Stuttgart, Germany.

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Social CRM Forum 2012: Nimble Social CRM und SocialSalesMap Presentation Transcript

  • 1. Andreas UthmannStuttgart, Oktober 2012Nimble Social CRM und SocialSalesMapPraktische Beispiele für den B2B Verkaufserfolg Copyright 2012 by Blueconomics Business Solutions GmbH
  • 2. 2The «Social Sales» Opportunity.74% «Of companies seeing measurable business benefits by using Web 2.0 technologies.»Source: McKinsey & Company,»How social technologies are extending the organization”, November 2011. «Of US business executives anticipate57% increased revenue or sales as a result of implementing a Social Business strategy.»Source: Penn Schoen Berland, «The Jive Social Business Index Survey.», July 2011. «Of companies plan to increase the use of80% Social Media, Customer Analytics as well as CRM in the coming years.»Source: IBM Institute for Business Value, «Frem Stretched to Strengthened. Insights from the Global CMO Study.», October 2011. Copyright 2012 by Blueconomics Business Solutions GmbH
  • 3. The «Information Challenge»Win. Grow. SocialSalesMap.® Copyright 2012 by Blueconomics Business Solutions GmbH
  • 4. 4i2S Studie 2012: CRM Herausforderungen Copyright 2012 by Blueconomics Business Solutions GmbH
  • 5. Combining the Power of 2 Worlds. Win. Grow. SocialSalesMap® Customer Social Relationship More Customers. Management Networks Less Work. (CRM) Copyright 2012 by Blueconomics Business Solutions GmbH
  • 6. 6What REALLY is a Social Network?  People Relationships Content Contacts/Pic  Connections  Status Updates Job/Title/CV  Friends  Posts/Tweets Interests  Follower  Pics/Vids/Docs Profile Social Graph Newsfeed Copyright 2012 by Blueconomics Business Solutions GmbH
  • 7. 7The «Social Sales» CycleWho? 2 What? Identify Analyze  1 How? Act 3 Copyright 2012 by Blueconomics Business Solutions GmbH
  • 8. Case1. Unify Your Contacts & InboxMore Customers. Less Work.™ Copyright 2012 by Blueconomics Business Solutions GmbH
  • 9. 9Case2. Identify Social ContactsWin. Grow. SocialSalesMap.® Copyright 2012 by Blueconomics Business Solutions GmbH
  • 10. 10Case3. Merge Social IdentitiesMore Customers. Less Work.™ Copyright 2012 by Blueconomics Business Solutions GmbH
  • 11. 11Case4. Identify ContactsMore Customers. Less Work.™ Copyright 2012 by Blueconomics Business Solutions GmbH
  • 12. 12Case5. Identify joint ConnectionsWin. Grow. SocialSalesMap.® Copyright 2012 by Blueconomics Business Solutions GmbH
  • 13. 13Case6. Unify NewsstreamsMore Customers. Less Work.™ Copyright 2012 by Blueconomics Business Solutions GmbH
  • 14. 14Case7. Visualize Company NetworksWin. Grow. SocialSalesMap.® Copyright 2012 by Blueconomics Business Solutions GmbH
  • 15. 15Case8. Search Social KeywordsMore Customers. Less Work.™ Copyright 2012 by Blueconomics Business Solutions GmbH
  • 16. Case9. Analyze Sales NetworksWin. Grow. SocialSalesMap.® Copyright 2012 by Blueconomics Business Solutions GmbH
  • 17. Case10: Manage «Social Sales» ActivitiesMore Customers. Less Work.™ Copyright 2012 by Blueconomics Business Solutions GmbH
  • 18. 18The «Social Sales» Cycle 2 Identify Analyze 1 Act 3 Copyright 2012 by Blueconomics Business Solutions GmbH
  • 19. 19Why Social CRM? Business Lifecycle Cross- & Growth Revenue Upselling Increase Optimize Collaborate Win Rate Touchpoints Effectively Drive Your Sales, Marketing and Service Effectiveness by leveraging the power of collaboration, social networks and CRM. Pro-Active Enhance Mitigation Efficiency Risks Costs Copyright 2012 by Blueconomics Business Solutions GmbH
  • 20. BeflügelnSie IhrenVerkauf.
  • 21. Thank you for your support and recognition.Win. Grow. SocialSalesMap.® Copyright 2012 by Blueconomics Business Solutions GmbH
  • 22. Register Now.www.Blueconomics.com
  • 23. More Customers. Less Work.™Blueconomics Business Solutions GmbH www.Blueconomics.com
  • 24. 24Copyright 2012 by Blueconomics Business Solutions GmbH