Top 12 SEO and Social Medias for 2011 by Gary Beal
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Top 12 SEO and Social Medias for 2011 by Gary Beal

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Internet World presentation, 12th May 2011

Internet World presentation, 12th May 2011

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  • 1. Navigation (on-page SEO elements) Use your canonical tag - The canonical tags prevents losing juice from back links that may have been used wrongly. WWW versus a non-www url in the links pointing back to your site. The canonical tag tells the search engines which page is your primary and redirects the link juice to that page. You can also manually tell Google in Webmaster Central which url is your selected primary. This will also prevent duplicate content . Keep your url ’ s clean Session ID ’s and messy URL’s should be rewritten to include keywords. If you have a CMS (content management system) this can be as simple as a plugin. Using capital letters instead of lower case can also be an issue. Don ’ t use ‘ rel ’ tag when you can use absolutes Using a relative tag has the potential to confuse the search engines. Absolute tags are very powerful when used correctly and too when compared side to side with a relative tag. This is part of the silo method of building or rebuilding your site. Check for infinite loops Most programs like Joomla have auto-detection for these but its always a good idea to run Screaming Monkey to look for loops. Some sites use a plugin that will create links automatically from a selected keyword to the internal page targeting that term. Identify duplicate content issue with cross-domain rel="canonical" link element Ecommerce sites that are fed by xml product feeds are known for causing this issue because they syndicate their descriptions along with their products, but sometimes it can be caused by the shopping cart software creating multiple paths to the same content. If someone was searching for holidays in Greece and this content can be reached by several paths within your site you may have an issue. http://www.example.com/products/greece/holidays http://example.com/shop/index.php?product_id=32 &highlight=greek+holiday+specials&cat_id=1&sessionid=123&affid=431 > http://example.com/greece/specials?gclid=ABCD http://www.example.com/dresses/greekholidays.html Also, many website owners have more than a single website but u se the same content feeds for both. This link element can also resolve this issue. Canonic al Link Element at page level Alternatively, If y ou don ’t have access to server-side redirects and you can’t use a 301 redirect (free hosting or no access to changing the code) you can use the Canonical link element First Link Rule According to Rand over at SEO Moz and copious other research by several people, Google only counts the first internal link in your page. Use CSS to prevent this from happening on your header logo if it (and a link to the homepage) comes first in your code. I knew about the 'first link rule' for content but wasn't aware of this application of it. It seems like when Google initially crawls and parses a site the header would be considered part of the template and ignored as it looked for new content. If you look at log files and when googlebot crawls a website you see they have frequent 'small crawls' and at other times, 'deep crawls'. Both are progressively more frequent if there is a regular stream of fresh content near the root. When Google started constant crawling and updating a year or two ago, they said they were deep crawling even more often but were optimising their crawl. So did they buy a million more servers? No they optimised the way the bots crawl by eliminating the time spent on looking at duplicate code throughout the website. 2. Check your site for errors I regularly run Xenu or Screaming Monkey SEO Spider to identify orphan files, links or other on-page issues. I ’ve used Xenu for years but since it is not an SEO Tool the elements that it checks have grown outdated. Screaming Frog checks the following; Errors – Client & server errors (4XX, 5XX) Redirects – (3XX, permanent or temporary) External Links – All followed links and their subsequent status codes URI Issues – Non ASCII characters, underscores, uppercase characters, dynamic uris, over 115 characters Duplicate Pages – Hash value / MD5checksums lookup for pages with duplicate content Page Title – Missing, duplicate, over 70 characters, same as h1, multiple Meta Description – Missing, duplicate, over 156 characters, multiple Meta Keyword – Mainly for reference as it ’s only (barely) used by Yahoo the last time I checked. Missing, duplicate, multiple H1 – Missing, duplicate, over 70 characters, multiple H2 – Missing, duplicate, over 70 characters, multiple Meta Robots – Index, noindex, follow, nofollow, noarchive, nosnippet, noodp, noydir etc Meta Refresh – Including target page and time delay Canonical link element File Size - SPEED COUNTS Page depth level Inlinks – All pages linking to a URI Outlinks – All pages a URI links out to Anchor Text – All link text. Alt text from images with links Follow & Nofollow – At link level (true/false) Images – All URIs with the image link & all images from a given page. Images over 100kb, missing alt text, alt text over 100 characters Custom Source Code Search – The spider allows you to find anything you want in the source code of a website! Whether that ’s analytics code, specific text, or code etc.
  • 1. Navigation (on-page SEO elements) Use your canonical tag - The canonical tags prevents losing juice from back links that may have been used wrongly. WWW versus a non-www url in the links pointing back to your site. The canonical tag tells the search engines which page is your primary and redirects the link juice to that page. You can also manually tell Google in Webmaster Central which url is your selected primary. This will also prevent duplicate content . Keep your url ’ s clean Session ID ’s and messy URL’s should be rewritten to include keywords. If you have a CMS (content management system) this can be as simple as a plugin. Using capital letters instead of lower case can also be an issue. Don ’ t use ‘ rel ’ tag when you can use absolutes Using a relative tag has the potential to confuse the search engines. Absolute tags are very powerful when used correctly and too when compared side to side with a relative tag. This is part of the silo method of building or rebuilding your site. Check for infinite loops Most programs like Joomla have auto-detection for these but its always a good idea to run Screaming Monkey to look for loops. Some sites use a plugin that will create links automatically from a selected keyword to the internal page targeting that term. Identify duplicate content issue with cross-domain rel="canonical" link element Ecommerce sites that are fed by xml product feeds are known for causing this issue because they syndicate their descriptions along with their products, but sometimes it can be caused by the shopping cart software creating multiple paths to the same content. If someone was searching for holidays in Greece and this content can be reached by several paths within your site you may have an issue. http://www.example.com/products/greece/holidays http://example.com/shop/index.php?product_id=32 &highlight=greek+holiday+specials&cat_id=1&sessionid=123&affid=431 > http://example.com/greece/specials?gclid=ABCD http://www.example.com/dresses/greekholidays.html Also, many website owners have more than a single website but u se the same content feeds for both. This link element can also resolve this issue. Canonic al Link Element at page level Alternatively, If y ou don ’t have access to server-side redirects and you can’t use a 301 redirect (free hosting or no access to changing the code) you can use the Canonical link element First Link Rule According to Rand over at SEO Moz and copious other research by several people, Google only counts the first internal link in your page. Use CSS to prevent this from happening on your header logo if it (and a link to the homepage) comes first in your code. I knew about the 'first link rule' for content but wasn't aware of this application of it. It seems like when Google initially crawls and parses a site the header would be considered part of the template and ignored as it looked for new content. If you look at log files and when googlebot crawls a website you see they have frequent 'small crawls' and at other times, 'deep crawls'. Both are progressively more frequent if there is a regular stream of fresh content near the root. When Google started constant crawling and updating a year or two ago, they said they were deep crawling even more often but were optimising their crawl. So did they buy a million more servers? No they optimised the way the bots crawl by eliminating the time spent on looking at duplicate code throughout the website. 2. Check your site for errors I regularly run Xenu or Screaming Monkey SEO Spider to identify orphan files, links or other on-page issues. I ’ve used Xenu for years but since it is not an SEO Tool the elements that it checks have grown outdated. Screaming Frog checks the following; Errors – Client & server errors (4XX, 5XX) Redirects – (3XX, permanent or temporary) External Links – All followed links and their subsequent status codes URI Issues – Non ASCII characters, underscores, uppercase characters, dynamic uris, over 115 characters Duplicate Pages – Hash value / MD5checksums lookup for pages with duplicate content Page Title – Missing, duplicate, over 70 characters, same as h1, multiple Meta Description – Missing, duplicate, over 156 characters, multiple Meta Keyword – Mainly for reference as it ’s only (barely) used by Yahoo the last time I checked. Missing, duplicate, multiple H1 – Missing, duplicate, over 70 characters, multiple H2 – Missing, duplicate, over 70 characters, multiple Meta Robots – Index, noindex, follow, nofollow, noarchive, nosnippet, noodp, noydir etc Meta Refresh – Including target page and time delay Canonical link element File Size - SPEED COUNTS Page depth level Inlinks – All pages linking to a URI Outlinks – All pages a URI links out to Anchor Text – All link text. Alt text from images with links Follow & Nofollow – At link level (true/false) Images – All URIs with the image link & all images from a given page. Images over 100kb, missing alt text, alt text over 100 characters Custom Source Code Search – The spider allows you to find anything you want in the source code of a website! Whether that ’s analytics code, specific text, or code etc.
  • 1. Navigation (on-page SEO elements) Use your canonical tag - The canonical tags prevents losing juice from back links that may have been used wrongly. WWW versus a non-www url in the links pointing back to your site. The canonical tag tells the search engines which page is your primary and redirects the link juice to that page. You can also manually tell Google in Webmaster Central which url is your selected primary. This will also prevent duplicate content . Keep your url ’ s clean Session ID ’s and messy URL’s should be rewritten to include keywords. If you have a CMS (content management system) this can be as simple as a plugin. Using capital letters instead of lower case can also be an issue. Don ’ t use ‘ rel ’ tag when you can use absolutes Using a relative tag has the potential to confuse the search engines. Absolute tags are very powerful when used correctly and too when compared side to side with a relative tag. This is part of the silo method of building or rebuilding your site. Check for infinite loops Most programs like Joomla have auto-detection for these but its always a good idea to run Screaming Monkey to look for loops. Some sites use a plugin that will create links automatically from a selected keyword to the internal page targeting that term. Identify duplicate content issue with cross-domain rel="canonical" link element Ecommerce sites that are fed by xml product feeds are known for causing this issue because they syndicate their descriptions along with their products, but sometimes it can be caused by the shopping cart software creating multiple paths to the same content. If someone was searching for holidays in Greece and this content can be reached by several paths within your site you may have an issue. http://www.example.com/products/greece/holidays http://example.com/shop/index.php?product_id=32 &highlight=greek+holiday+specials&cat_id=1&sessionid=123&affid=431 > http://example.com/greece/specials?gclid=ABCD http://www.example.com/dresses/greekholidays.html Also, many website owners have more than a single website but u se the same content feeds for both. This link element can also resolve this issue. Canonic al Link Element at page level Alternatively, If y ou don ’t have access to server-side redirects and you can’t use a 301 redirect (free hosting or no access to changing the code) you can use the Canonical link element First Link Rule According to Rand over at SEO Moz and copious other research by several people, Google only counts the first internal link in your page. Use CSS to prevent this from happening on your header logo if it (and a link to the homepage) comes first in your code. I knew about the 'first link rule' for content but wasn't aware of this application of it. It seems like when Google initially crawls and parses a site the header would be considered part of the template and ignored as it looked for new content. If you look at log files and when googlebot crawls a website you see they have frequent 'small crawls' and at other times, 'deep crawls'. Both are progressively more frequent if there is a regular stream of fresh content near the root. When Google started constant crawling and updating a year or two ago, they said they were deep crawling even more often but were optimising their crawl. So did they buy a million more servers? No they optimised the way the bots crawl by eliminating the time spent on looking at duplicate code throughout the website. 2. Check your site for errors I regularly run Xenu or Screaming Monkey SEO Spider to identify orphan files, links or other on-page issues. I ’ve used Xenu for years but since it is not an SEO Tool the elements that it checks have grown outdated. Screaming Frog checks the following; Errors – Client & server errors (4XX, 5XX) Redirects – (3XX, permanent or temporary) External Links – All followed links and their subsequent status codes URI Issues – Non ASCII characters, underscores, uppercase characters, dynamic uris, over 115 characters Duplicate Pages – Hash value / MD5checksums lookup for pages with duplicate content Page Title – Missing, duplicate, over 70 characters, same as h1, multiple Meta Description – Missing, duplicate, over 156 characters, multiple Meta Keyword – Mainly for reference as it ’s only (barely) used by Yahoo the last time I checked. Missing, duplicate, multiple H1 – Missing, duplicate, over 70 characters, multiple H2 – Missing, duplicate, over 70 characters, multiple Meta Robots – Index, noindex, follow, nofollow, noarchive, nosnippet, noodp, noydir etc Meta Refresh – Including target page and time delay Canonical link element File Size - SPEED COUNTS Page depth level Inlinks – All pages linking to a URI Outlinks – All pages a URI links out to Anchor Text – All link text. Alt text from images with links Follow & Nofollow – At link level (true/false) Images – All URIs with the image link & all images from a given page. Images over 100kb, missing alt text, alt text over 100 characters Custom Source Code Search – The spider allows you to find anything you want in the source code of a website! Whether that ’s analytics code, specific text, or code etc.
  • 1. Navigation (on-page SEO elements) Use your canonical tag - The canonical tags prevents losing juice from back links that may have been used wrongly. WWW versus a non-www url in the links pointing back to your site. The canonical tag tells the search engines which page is your primary and redirects the link juice to that page. You can also manually tell Google in Webmaster Central which url is your selected primary. This will also prevent duplicate content . Keep your url ’ s clean Session ID ’s and messy URL’s should be rewritten to include keywords. If you have a CMS (content management system) this can be as simple as a plugin. Using capital letters instead of lower case can also be an issue. Don ’ t use ‘ rel ’ tag when you can use absolutes Using a relative tag has the potential to confuse the search engines. Absolute tags are very powerful when used correctly and too when compared side to side with a relative tag. This is part of the silo method of building or rebuilding your site. Check for infinite loops Most programs like Joomla have auto-detection for these but its always a good idea to run Screaming Monkey to look for loops. Some sites use a plugin that will create links automatically from a selected keyword to the internal page targeting that term. Identify duplicate content issue with cross-domain rel="canonical" link element Ecommerce sites that are fed by xml product feeds are known for causing this issue because they syndicate their descriptions along with their products, but sometimes it can be caused by the shopping cart software creating multiple paths to the same content. If someone was searching for holidays in Greece and this content can be reached by several paths within your site you may have an issue. http://www.example.com/products/greece/holidays http://example.com/shop/index.php?product_id=32 &highlight=greek+holiday+specials&cat_id=1&sessionid=123&affid=431 > http://example.com/greece/specials?gclid=ABCD http://www.example.com/dresses/greekholidays.html Also, many website owners have more than a single website but u se the same content feeds for both. This link element can also resolve this issue. Canonic al Link Element at page level Alternatively, If y ou don ’t have access to server-side redirects and you can’t use a 301 redirect (free hosting or no access to changing the code) you can use the Canonical link element First Link Rule According to Rand over at SEO Moz and copious other research by several people, Google only counts the first internal link in your page. Use CSS to prevent this from happening on your header logo if it (and a link to the homepage) comes first in your code. I knew about the 'first link rule' for content but wasn't aware of this application of it. It seems like when Google initially crawls and parses a site the header would be considered part of the template and ignored as it looked for new content. If you look at log files and when googlebot crawls a website you see they have frequent 'small crawls' and at other times, 'deep crawls'. Both are progressively more frequent if there is a regular stream of fresh content near the root. When Google started constant crawling and updating a year or two ago, they said they were deep crawling even more often but were optimising their crawl. So did they buy a million more servers? No they optimised the way the bots crawl by eliminating the time spent on looking at duplicate code throughout the website. 2. Check your site for errors I regularly run Xenu or Screaming Monkey SEO Spider to identify orphan files, links or other on-page issues. I ’ve used Xenu for years but since it is not an SEO Tool the elements that it checks have grown outdated. Screaming Frog checks the following; Errors – Client & server errors (4XX, 5XX) Redirects – (3XX, permanent or temporary) External Links – All followed links and their subsequent status codes URI Issues – Non ASCII characters, underscores, uppercase characters, dynamic uris, over 115 characters Duplicate Pages – Hash value / MD5checksums lookup for pages with duplicate content Page Title – Missing, duplicate, over 70 characters, same as h1, multiple Meta Description – Missing, duplicate, over 156 characters, multiple Meta Keyword – Mainly for reference as it ’s only (barely) used by Yahoo the last time I checked. Missing, duplicate, multiple H1 – Missing, duplicate, over 70 characters, multiple H2 – Missing, duplicate, over 70 characters, multiple Meta Robots – Index, noindex, follow, nofollow, noarchive, nosnippet, noodp, noydir etc Meta Refresh – Including target page and time delay Canonical link element File Size - SPEED COUNTS Page depth level Inlinks – All pages linking to a URI Outlinks – All pages a URI links out to Anchor Text – All link text. Alt text from images with links Follow & Nofollow – At link level (true/false) Images – All URIs with the image link & all images from a given page. Images over 100kb, missing alt text, alt text over 100 characters Custom Source Code Search – The spider allows you to find anything you want in the source code of a website! Whether that ’s analytics code, specific text, or code etc.
  • 1. Navigation (on-page SEO elements) Use your canonical tag - The canonical tags prevents losing juice from back links that may have been used wrongly. WWW versus a non-www url in the links pointing back to your site. The canonical tag tells the search engines which page is your primary and redirects the link juice to that page. You can also manually tell Google in Webmaster Central which url is your selected primary. This will also prevent duplicate content . Keep your url ’ s clean Session ID ’s and messy URL’s should be rewritten to include keywords. If you have a CMS (content management system) this can be as simple as a plugin. Using capital letters instead of lower case can also be an issue. Don ’ t use ‘ rel ’ tag when you can use absolutes Using a relative tag has the potential to confuse the search engines. Absolute tags are very powerful when used correctly and too when compared side to side with a relative tag. This is part of the silo method of building or rebuilding your site. Check for infinite loops Most programs like Joomla have auto-detection for these but its always a good idea to run Screaming Monkey to look for loops. Some sites use a plugin that will create links automatically from a selected keyword to the internal page targeting that term. Identify duplicate content issue with cross-domain rel="canonical" link element Ecommerce sites that are fed by xml product feeds are known for causing this issue because they syndicate their descriptions along with their products, but sometimes it can be caused by the shopping cart software creating multiple paths to the same content. If someone was searching for holidays in Greece and this content can be reached by several paths within your site you may have an issue. http://www.example.com/products/greece/holidays http://example.com/shop/index.php?product_id=32 &highlight=greek+holiday+specials&cat_id=1&sessionid=123&affid=431 > http://example.com/greece/specials?gclid=ABCD http://www.example.com/dresses/greekholidays.html Also, many website owners have more than a single website but u se the same content feeds for both. This link element can also resolve this issue. Canonic al Link Element at page level Alternatively, If y ou don ’t have access to server-side redirects and you can’t use a 301 redirect (free hosting or no access to changing the code) you can use the Canonical link element First Link Rule According to Rand over at SEO Moz and copious other research by several people, Google only counts the first internal link in your page. Use CSS to prevent this from happening on your header logo if it (and a link to the homepage) comes first in your code. I knew about the 'first link rule' for content but wasn't aware of this application of it. It seems like when Google initially crawls and parses a site the header would be considered part of the template and ignored as it looked for new content. If you look at log files and when googlebot crawls a website you see they have frequent 'small crawls' and at other times, 'deep crawls'. Both are progressively more frequent if there is a regular stream of fresh content near the root. When Google started constant crawling and updating a year or two ago, they said they were deep crawling even more often but were optimising their crawl. So did they buy a million more servers? No they optimised the way the bots crawl by eliminating the time spent on looking at duplicate code throughout the website. 2. Check your site for errors I regularly run Xenu or Screaming Monkey SEO Spider to identify orphan files, links or other on-page issues. I ’ve used Xenu for years but since it is not an SEO Tool the elements that it checks have grown outdated. Screaming Frog checks the following; Errors – Client & server errors (4XX, 5XX) Redirects – (3XX, permanent or temporary) External Links – All followed links and their subsequent status codes URI Issues – Non ASCII characters, underscores, uppercase characters, dynamic uris, over 115 characters Duplicate Pages – Hash value / MD5checksums lookup for pages with duplicate content Page Title – Missing, duplicate, over 70 characters, same as h1, multiple Meta Description – Missing, duplicate, over 156 characters, multiple Meta Keyword – Mainly for reference as it ’s only (barely) used by Yahoo the last time I checked. Missing, duplicate, multiple H1 – Missing, duplicate, over 70 characters, multiple H2 – Missing, duplicate, over 70 characters, multiple Meta Robots – Index, noindex, follow, nofollow, noarchive, nosnippet, noodp, noydir etc Meta Refresh – Including target page and time delay Canonical link element File Size - SPEED COUNTS Page depth level Inlinks – All pages linking to a URI Outlinks – All pages a URI links out to Anchor Text – All link text. Alt text from images with links Follow & Nofollow – At link level (true/false) Images – All URIs with the image link & all images from a given page. Images over 100kb, missing alt text, alt text over 100 characters Custom Source Code Search – The spider allows you to find anything you want in the source code of a website! Whether that ’s analytics code, specific text, or code etc.
  • 1. Navigation (on-page SEO elements) Use your canonical tag - The canonical tags prevents losing juice from back links that may have been used wrongly. WWW versus a non-www url in the links pointing back to your site. The canonical tag tells the search engines which page is your primary and redirects the link juice to that page. You can also manually tell Google in Webmaster Central which url is your selected primary. This will also prevent duplicate content . Keep your url ’ s clean Session ID ’s and messy URL’s should be rewritten to include keywords. If you have a CMS (content management system) this can be as simple as a plugin. Using capital letters instead of lower case can also be an issue. Don ’ t use ‘ rel ’ tag when you can use absolutes Using a relative tag has the potential to confuse the search engines. Absolute tags are very powerful when used correctly and too when compared side to side with a relative tag. This is part of the silo method of building or rebuilding your site. Check for infinite loops Most programs like Joomla have auto-detection for these but its always a good idea to run Screaming Monkey to look for loops. Some sites use a plugin that will create links automatically from a selected keyword to the internal page targeting that term. Identify duplicate content issue with cross-domain rel="canonical" link element Ecommerce sites that are fed by xml product feeds are known for causing this issue because they syndicate their descriptions along with their products, but sometimes it can be caused by the shopping cart software creating multiple paths to the same content. If someone was searching for holidays in Greece and this content can be reached by several paths within your site you may have an issue. http://www.example.com/products/greece/holidays http://example.com/shop/index.php?product_id=32 &highlight=greek+holiday+specials&cat_id=1&sessionid=123&affid=431 > http://example.com/greece/specials?gclid=ABCD http://www.example.com/dresses/greekholidays.html Also, many website owners have more than a single website but u se the same content feeds for both. This link element can also resolve this issue. Canonic al Link Element at page level Alternatively, If y ou don ’t have access to server-side redirects and you can’t use a 301 redirect (free hosting or no access to changing the code) you can use the Canonical link element First Link Rule According to Rand over at SEO Moz and copious other research by several people, Google only counts the first internal link in your page. Use CSS to prevent this from happening on your header logo if it (and a link to the homepage) comes first in your code. I knew about the 'first link rule' for content but wasn't aware of this application of it. It seems like when Google initially crawls and parses a site the header would be considered part of the template and ignored as it looked for new content. If you look at log files and when googlebot crawls a website you see they have frequent 'small crawls' and at other times, 'deep crawls'. Both are progressively more frequent if there is a regular stream of fresh content near the root. When Google started constant crawling and updating a year or two ago, they said they were deep crawling even more often but were optimising their crawl. So did they buy a million more servers? No they optimised the way the bots crawl by eliminating the time spent on looking at duplicate code throughout the website. 2. Check your site for errors I regularly run Xenu or Screaming Monkey SEO Spider to identify orphan files, links or other on-page issues. I ’ve used Xenu for years but since it is not an SEO Tool the elements that it checks have grown outdated. Screaming Frog checks the following; Errors – Client & server errors (4XX, 5XX) Redirects – (3XX, permanent or temporary) External Links – All followed links and their subsequent status codes URI Issues – Non ASCII characters, underscores, uppercase characters, dynamic uris, over 115 characters Duplicate Pages – Hash value / MD5checksums lookup for pages with duplicate content Page Title – Missing, duplicate, over 70 characters, same as h1, multiple Meta Description – Missing, duplicate, over 156 characters, multiple Meta Keyword – Mainly for reference as it ’s only (barely) used by Yahoo the last time I checked. Missing, duplicate, multiple H1 – Missing, duplicate, over 70 characters, multiple H2 – Missing, duplicate, over 70 characters, multiple Meta Robots – Index, noindex, follow, nofollow, noarchive, nosnippet, noodp, noydir etc Meta Refresh – Including target page and time delay Canonical link element File Size - SPEED COUNTS Page depth level Inlinks – All pages linking to a URI Outlinks – All pages a URI links out to Anchor Text – All link text. Alt text from images with links Follow & Nofollow – At link level (true/false) Images – All URIs with the image link & all images from a given page. Images over 100kb, missing alt text, alt text over 100 characters Custom Source Code Search – The spider allows you to find anything you want in the source code of a website! Whether that ’s analytics code, specific text, or code etc.
  • 1. Navigation (on-page SEO elements) Use your canonical tag - The canonical tags prevents losing juice from back links that may have been used wrongly. WWW versus a non-www url in the links pointing back to your site. The canonical tag tells the search engines which page is your primary and redirects the link juice to that page. You can also manually tell Google in Webmaster Central which url is your selected primary. This will also prevent duplicate content . Keep your url ’ s clean Session ID ’s and messy URL’s should be rewritten to include keywords. If you have a CMS (content management system) this can be as simple as a plugin. Using capital letters instead of lower case can also be an issue. Don ’ t use ‘ rel ’ tag when you can use absolutes Using a relative tag has the potential to confuse the search engines. Absolute tags are very powerful when used correctly and too when compared side to side with a relative tag. This is part of the silo method of building or rebuilding your site. Check for infinite loops Most programs like Joomla have auto-detection for these but its always a good idea to run Screaming Monkey to look for loops. Some sites use a plugin that will create links automatically from a selected keyword to the internal page targeting that term. Identify duplicate content issue with cross-domain rel="canonical" link element Ecommerce sites that are fed by xml product feeds are known for causing this issue because they syndicate their descriptions along with their products, but sometimes it can be caused by the shopping cart software creating multiple paths to the same content. If someone was searching for holidays in Greece and this content can be reached by several paths within your site you may have an issue. http://www.example.com/products/greece/holidays http://example.com/shop/index.php?product_id=32 &highlight=greek+holiday+specials&cat_id=1&sessionid=123&affid=431 > http://example.com/greece/specials?gclid=ABCD http://www.example.com/dresses/greekholidays.html Also, many website owners have more than a single website but u se the same content feeds for both. This link element can also resolve this issue. Canonic al Link Element at page level Alternatively, If y ou don ’t have access to server-side redirects and you can’t use a 301 redirect (free hosting or no access to changing the code) you can use the Canonical link element First Link Rule According to Rand over at SEO Moz and copious other research by several people, Google only counts the first internal link in your page. Use CSS to prevent this from happening on your header logo if it (and a link to the homepage) comes first in your code. I knew about the 'first link rule' for content but wasn't aware of this application of it. It seems like when Google initially crawls and parses a site the header would be considered part of the template and ignored as it looked for new content. If you look at log files and when googlebot crawls a website you see they have frequent 'small crawls' and at other times, 'deep crawls'. Both are progressively more frequent if there is a regular stream of fresh content near the root. When Google started constant crawling and updating a year or two ago, they said they were deep crawling even more often but were optimising their crawl. So did they buy a million more servers? No they optimised the way the bots crawl by eliminating the time spent on looking at duplicate code throughout the website. 2. Check your site for errors I regularly run Xenu or Screaming Monkey SEO Spider to identify orphan files, links or other on-page issues. I ’ve used Xenu for years but since it is not an SEO Tool the elements that it checks have grown outdated. Screaming Frog checks the following; Errors – Client & server errors (4XX, 5XX) Redirects – (3XX, permanent or temporary) External Links – All followed links and their subsequent status codes URI Issues – Non ASCII characters, underscores, uppercase characters, dynamic uris, over 115 characters Duplicate Pages – Hash value / MD5checksums lookup for pages with duplicate content Page Title – Missing, duplicate, over 70 characters, same as h1, multiple Meta Description – Missing, duplicate, over 156 characters, multiple Meta Keyword – Mainly for reference as it ’s only (barely) used by Yahoo the last time I checked. Missing, duplicate, multiple H1 – Missing, duplicate, over 70 characters, multiple H2 – Missing, duplicate, over 70 characters, multiple Meta Robots – Index, noindex, follow, nofollow, noarchive, nosnippet, noodp, noydir etc Meta Refresh – Including target page and time delay Canonical link element File Size - SPEED COUNTS Page depth level Inlinks – All pages linking to a URI Outlinks – All pages a URI links out to Anchor Text – All link text. Alt text from images with links Follow & Nofollow – At link level (true/false) Images – All URIs with the image link & all images from a given page. Images over 100kb, missing alt text, alt text over 100 characters Custom Source Code Search – The spider allows you to find anything you want in the source code of a website! Whether that ’s analytics code, specific text, or code etc.
  • Most of the tips below directly relate to the Panda Update in some way because the basis behind this update in my mind is saturating the amount of information utilised to establish the most relevant pages in Google. They are doing this with LSI, social media and information from third party bookmarking companies like Furl, Facebook and Reddit. This makes it much harder for SEO ’s to manipulate the results, and easier for Google to identify sites attempting to engineer the results in their favor.companies like Furl, Facebook and Reddit. This makes it much harder for SEO’s to manipulate the results, and easier for Google to identify sites attempting to engineer the results in their favor. I ’ve spoken many times in the past on Latent Semantic Indexing or LSI as its known. It’s use by all 3 search engines started years ago for various reasons and now it is being injected into Google’s algorithm more than ever before in the newest release of the “Panda” or “Farmer” update. Unlike the Jagger or the Caffeine updates, this directly targets sites by using LSI along with other triggers. For those of you that don ’t live and breath all things SEO, LSI  is best defined,"Latent semantic indexing allows a search engine to determine what a page is about outside of specifically matching search query text. By placing additional weight on related words in content LSI has a net effect of lowering the value of pages which only match the specific term and do not back it up with related terms." That was SEO Guru Aaron Wall’s description and probably the best one when put into ‘layman’s terms. Over the last 4 years LSI has been in nearly half of the conferences I have had the opportunity to speak at, but unfortunately only by me it seemed. I started talking about it back when the ‘Minus 950’ penalty hit in one month and Universal Search was released the next. At that time I told of Google buying a US based company named Applied Semantics in April of 2003 to further their research on algorithms. Google even talked about the residual integration of LSI publicly. So did MSN and Yahoo. Yahoo even applied for a patent on their own version. The odd thing was...although these conferences were considered advanced (Gaming, Affiliate and SEO) no one else was talking about it. Google has been testing LSI in speech recognition software, cross-language document retrieval and search engine integration, as well as many others, for a long time. Its a bit scary when you think about it. The military used this stuff to identify terrorist chat amidst billions of spoken words in a short time frame. When you apply this powerful tool to search you reduce the potential of engineered results from guys like me - SEO ’s. Because it looks at relative terms, it makes it 1000x harder to “game” the algorithm because of the number of terms that could be considered relative. Apply this to enviroments like social networks, add in sloppy linguistics, slang, native language and a little local salt and you can get a lot of variables. That’s the data Google has at their disposal to analyse. Even scarier when you consider that Google gets their information from everything you do. Ever think about the fact that Google GMail serves up Adsense ads  in your email that have some relevance to the actual content in your email? Techniques like buying links with relative anchor text takes on a whole mew meaning when you add LSI into the mix. I personally think that with all the data Google has now collected, they can finally utilise the findings of Applied Semantics and build their own sort of “Semantic Synonym” dictionary and use it as an algorithmic plug in at will. (Source: Smart Insights Digital Marketing) It makes sense that they would use this ability and possibly even have a knob to turn it up or down. The easiest way to reduce the ability of SEO ’s to manipulate the results is to spread the area (or add the information) into the playing field and water down their ability. At the same time they may truly have started their way toward delivering a top-notch set of results. Universal Search was meant to do this back in 2007 and although it helped to jumble the type of results, there were too many blogs, articles and quite a bit of spammy sites too. They have been tweaking it ever since, and average one update per day. So the significance of LSI or Longtail keyword targeting is hugely now a part of life and although it seems daunting, successful SEO can still be broken down into manageable terms. It may require that you outsource much of the grinding work like content writing but much of the tasks I paid ten of thousands to get accomplished over the past 10+ years have been automated. There are a few new elements like Social Media, Web 2.0 and Social Bookmarking but even these can be managed. On other thing that I would like to say before jumping into the Top 12 SEO Tips for 2010 that ’s is something that really needs to be said; Before April 12th the playing field was dominated and even though it still is to a point, the longtail variable in Google has opened the gates for people that have struggled in the past. Here ’s the facts: 25% of all searches are 1st time searches. That is a stunning statistic. When you combine that fact, and, if you are measured on conversions and conversion rates in whatever you do, then this next statistic will really open your eyes. 60% of all conversions come from this 25%. That ’s a conversion rate of 15%. When you consider the average conversion rate across all sectors is between 3-5% and it gaming its 1 ½ to 2%, 15% sounds pretty good doesn’t it. You would think. When I get ambitious SME ’s or Top FTSE/Fortune 500 companies questioning whether or not an investment in a SEO, PPC and Social Media mix for 12 months is worth the risk it “twists me melon” (I live in Yorkshire England and have been trying to fit that in somewhere but coming from an American it just doesn’t sound right).What other investment can you be out of the red in 6-12 months? What business school did these people go to? Whether its gaming, forex, binary options, memory foam mattresses or pet supplies, you can make money very quickly when SEO, PPC, Social Media and Conversion Optimisation are implemented correctly. It has always been a “sure bet” scenario. But now the Farmer Update has increased these odds. If you are an Affiliate this is huge because we have always targeted long tail, or had to target long tail because of big investment and/or brand protection in PPC. So where some feel this will hurt them, look at it this way; Affiliates have always delivered 40% of the income of any given company regardless of sector since time (Internet time that is) began, and this will not change. Plenty of the top Super Affiliate website have had good content and are neck-deep in social media and everything I have suggested to this point for some time now. Have a look at Bingoport. They are both Top Notch SEO ’s and Social Media Strategists. So just to finish on this thought and move on; if you haven ’t financially prepared yourself for a 12 month building process then you shouldn’t be investing in what you see as such a high risk endeavor. Some will get top 10 very quickly depending on your niche, and most will start to offset the expenses almost immediately using PPC (pay per click), but its now going to take a bit longer and take more effort.
  • Here ’s the facts: 25% of all searches are 1st time searches. That is a stunning statistic. When you combine that fact, and, if you are measured on conversions and conversion rates in whatever you do, then this next statistic will really open your eyes. 60% of all conversions come from this 25%. That ’s a conversion rate of 15%. When you consider the average conversion rate across all sectors is between 3-5% and it gaming its 1 ½ to 2%, 15% sounds pretty good doesn’t it. You would think. When I get ambitious SME ’s or Top FTSE/Fortune 500 companies questioning whether or not an investment in a SEO, PPC and Social Media mix for 12 months is worth the risk it “twists me melon” (I live in Yorkshire England and have been trying to fit that in somewhere but coming from an American it just doesn’t sound right).What other investment can you be out of the red in 6-12 months? What business school did these people go to? Whether its gaming, forex, binary options, memory foam mattresses or pet supplies, you can make money very quickly when SEO, PPC, Social Media and Conversion Optimisation are implemented correctly. It has always been a “sure bet” scenario. But now the Farmer Update has increased these odds. If you are an Affiliate this is huge because we have always targeted long tail, or had to target long tail because of big investment and/or brand protection in PPC. So where some feel this will hurt them, look at it this way; Affiliates have always delivered 40% of the income of any given company regardless of sector since time (Internet time that is) began, and this will not change. Plenty of the top Super Affiliate website have had good content and are neck-deep in social media and everything I have suggested to this point for some time now. Have a look at Bingoport. They are both Top Notch SEO ’s and Social Media Strategists. So just to finish on this thought and move on; if you haven ’t financially prepared yourself for a 12 month building process then you shouldn’t be investing in what you see as such a high risk endeavor. Some will get top 10 very quickly depending on your niche, and most will start to offset the expenses almost immediately using PPC (pay per click), but its now going to take a bit longer and take more effort.
  • Here ’s the facts: 25% of all searches are 1st time searches. That is a stunning statistic. When you combine that fact, and, if you are measured on conversions and conversion rates in whatever you do, then this next statistic will really open your eyes. 60% of all conversions come from this 25%. That ’s a conversion rate of 15%. When you consider the average conversion rate across all sectors is between 3-5% and it gaming its 1 ½ to 2%, 15% sounds pretty good doesn’t it. You would think. When I get ambitious SME ’s or Top FTSE/Fortune 500 companies questioning whether or not an investment in a SEO, PPC and Social Media mix for 12 months is worth the risk it “twists me melon” (I live in Yorkshire England and have been trying to fit that in somewhere but coming from an American it just doesn’t sound right).What other investment can you be out of the red in 6-12 months? What business school did these people go to? Whether its gaming, forex, binary options, memory foam mattresses or pet supplies, you can make money very quickly when SEO, PPC, Social Media and Conversion Optimisation are implemented correctly. It has always been a “sure bet” scenario. But now the Farmer Update has increased these odds. If you are an Affiliate this is huge because we have always targeted long tail, or had to target long tail because of big investment and/or brand protection in PPC. So where some feel this will hurt them, look at it this way; Affiliates have always delivered 40% of the income of any given company regardless of sector since time (Internet time that is) began, and this will not change. Plenty of the top Super Affiliate website have had good content and are neck-deep in social media and everything I have suggested to this point for some time now. Have a look at Bingoport. They are both Top Notch SEO ’s and Social Media Strategists. So just to finish on this thought and move on; if you haven ’t financially prepared yourself for a 12 month building process then you shouldn’t be investing in what you see as such a high risk endeavor. Some will get top 10 very quickly depending on your niche, and most will start to offset the expenses almost immediately using PPC (pay per click), but its now going to take a bit longer and take more effort.

Top 12 SEO and Social Medias for 2011 by Gary Beal Top 12 SEO and Social Medias for 2011 by Gary Beal Presentation Transcript

  • Gary Beal Head of Search Top 12 SEO & Social Media Tips for 2011 Internet World Presentation
  • What you will learn How Current Search Engines Work On-Page Optimisation Off-Page Optimisation SEO Tools to Optimise Your Time Social Media Tips & Tricks
  • How do search engines work? Latent Semantic Analysis Social Media Venues Actual Search Information Multiple Search Filters End-User Information
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  • How do search engines work? Social Media Sites
  • How do search engines work? Actual Search Information
  • How do search engines work? Multiple Search Filters
  • How do search engines work? End-User Information
  • SEO and Panda
  • Bump Yourself up a Spot or Just Take Two Double Top 10 Local Search Indented
  • Post-Panda SEO Tips
    • 1. Use Latent Semantics in everything you do
    • 2. Google Keyword Suggest/Hittail for longtail phrases
    • 3. Use an article spinner to alternate phrases
    • 4. Post regular content every day & link with SBM
    • 5. Use Screaming Frog, SENukeX, & Tweet Adder
    • 6. Get aggressive on Facebook
    • 7. Use subdomains for regional targeting
    • 8. Invest heavily in local translation services
    • 9. Keep silos clear and understandable
    • 10. Consider paid/incentivised member posts
  • One last thought
  • 25% of all daily searches are first-time search phrases
  • Visit Booth 117 for presentation details or a free 30 minute one-on-one meeting with Gary Beal Questions? www.blueclaw.co.uk