A Citrix Masterclass
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  • This should be a familiar concept – Distributed Computing is too complex and not sustainable given the trends on the previous chart.This is the current approach to managing apps and desktops, Installingapplications on desktops and servers …and deploying to 000s of users everywhere. [click] Then IT works to optimize the distributed computing infrastructure…stitching together all the technologies across the stack – scaling servers for web and C/S apps, building the fastest network with plenty of bandwidth, with Security added in each part of the stack. Then you work to manage it – installing apps, patching, updating, across 100s or 1000s or user machines, as well as the server infrastructure – both virtual an physical. Most businesses spend more than 80% of their IT budgets keeping their current systems running; Most spend close to 50% of their IT budgets on the care and feeding of their user’s PCs and everything associated with maintaining them. [Note both figures are Gartner research figures] Now we can see why… The technology is hard, but as most IT organizations are often structured around these technologies (network group, server group, etc.) it can be just as hard to get things done across these organizational silos…let alone make changes to improve the situation…[click] The result…it is at best complex…hard to manage…not secure…and worst, expensive to manage. And that’s before you need to make changes – add new apps, new devices, new offices, new users – it is often easier to start over.This is where most people will shake their heads and agree… there’s got to be a better way… Citrix agrees…and there is…[click to next chart]
  • The Ford quote is a brilliant one… it’s at the heart of the “follow the users, follow the apps” strategy I keep pushing. If you only look to your current customers and current competitors to decide what to build, you will always miss the next big innovation. If you instead look to where users are going and where apps are going, you start to see the impact of trends like Gen Y, consumerization of enterprise IT, cloud, etc that change the shape of your vision. 
  • To adopt a cloud like mentality, we actually encourage IT leaders to look outside of the IT industry for inspiration… to look to industries who never got into the mess we have in IT through years of distributed computing complexity…Take an example like Direct TV or any of the other popular broadcast media delivery services around the world. Their model is radically different from the way most IT organizations operate today. Yet it’s exactly where we need to go as an industry.
  • Underlying our HDX Multimedia Virtualization Initiative is the concept of Adaptive Orchestration. Adaptive Orchestration detects underlying capabilities in the datacenter, network and device, and dynamically applies the best combination of Citrix HDX technologies in accord with administrator-defined policies to ensure a high-definition experience in each unique user scenario.Included in the XenDesktop 4 release are:GPO enabled per-URL blacklist for incompatible Flash sitesFall back to server side rendering under certain conditionsControl via GPO on per machine or per user basis
  • SmartRendering (patent pending) is the intelligent automated selection of client-side or server-side graphics rendering based on a number of factors. The general concept is that if the client has the horsepower to handle graphics rendering, let’s use that horsepower and conserve the shared resources on the server (otherwise the client horsepower would needlessly be underutilized), whereas let’s use server-based computing to enable lesser-equipped devices to experience rich graphics capabilities, and in cases where we don’t have a technology to support client-side rendering (e.g. QuickTime movies or OpenGL apps). SmartRendering begins with end point inspection, which now goes beyond checking for anti-virus software and patches to determining the capabilities of the device. For example, does the client have a GPU? What is the Vista Windows Experience Index (WEI)? What codecs are available? DirectShow/MF? This information might be stored for future use. SmartRendering also considers the bandwidth.
  • Poll Question: ‘When are you looking to deploy desktop virtualisation?’Poll was asked during various webinars 2009-2010Number of attendees: 158, 835, 248Number of voters: 121, 568, 141Comment: In Oct 2009 25% said that they were not likely to use desktop virtualisation. This changes radically by Oct/Dec 2010 (2.5% and 5%)
  • Poll Question: ‘When are you looking to deploy desktop virtualisation?’Poll was asked during various webinars 2009-2010Number of attendees: 158, 835, 248Number of voters: 121, 568, 141
  • Poll Question: ‘When are you looking to deploy desktop virtualisation?’Poll was asked during various webinars 2009-2010Number of attendees: 158, 835, 248Number of voters: 121, 568, 141
  • Agility means different things to different people
  • GARTNER:“Consumerization will be the single biggest trend affecting corporate IT over the next 10 years.”
  • Poll Question: ‘What is the main business priority that is driving your interest in desktop virtualisation?’Poll was asked during ‘Virtual Desktops: A design for small environments’ webinar held on 21st October 2010. Number of attendees: 835Number of voters: 518Comment: People were only allowed to vote for one answer. This meant we were able to identify the ‘main’ reason. 30.7% said cost, but that means approx 70% said something else!
  • Poll Question: ‘Do you think desktop virtualisation is a tactical 'fix' or a strategic change for IT?’Poll was asked during ‘Virtual Desktops: A design for small environments’ webinar held on 21st October 2010. Number of attendees: 835Number of voters: 568Comment: When this poll was run, the attendees were given a detailed explanation of what was meant by tactical (ie to fix a problem or for a specific use case eg remote workers) and strategic (ie changes the way that IT is done in their organisation – ‘a new way of doing IT’. This is across the businesses, although may initially be deployed for a department or small group and then expanded)
  • The new Trade-up to XenDesktop programprovides XenApp customers with special savings for trading up to the industry standard in desktop virtualization –Citrix XenDesktop. Just like before, customers who trade up to XenDesktop keep all of the great functionalitythey are accustomed to withXenApp, and add new, powerful virtual desktop technology. The new Trade-up program is not a limited time offer or promotion. It is a standard upgrade program for XenApp customers. As most of you have likely heard through the recent Sales Digest article, the Trade-up program offers customers choice, flexibility and huge cost-savings for making a strategic investment in desktop virtualization, and includes the following options:1) The standard Trade-up to XenDesktopCustomers exchange XenApp licenses for XenDesktop licenses, with both 2-for-1 and 1-for-1 options and the ability to go to U/D or CCU XenDesktop licenses. Customers can still save more than 70 percent on XenDesktop with this program.2) Trade-up PLUSCustomers trade up all their XenApp licenses to XenDesktop and can buy additional XenDesktop licenses to reach MORE of their users at a 10% discount off the XD SRP. 3) Trade-up MAXCustomers trade up all their XenApp licenses and buy additional XenDesktop licenses to reach ALL of their users at a 35% discount off the XD SRP.4) Trade-up RESTART XenApp customers with expired Subscription Advantage (SA) can also take advantage of all Trade-up offers and save $50 off the standard expired SA Trade-up pricing. Trade-up RESTART is a promotion that is only available through 2011.
  • The new Trade-up to XenDesktop programprovides XenApp customers with special savings for trading up to the industry standard in desktop virtualization –Citrix XenDesktop. Just like before, customers who trade up to XenDesktop keep all of the great functionalitythey are accustomed to withXenApp, and add new, powerful virtual desktop technology. The new Trade-up program is not a limited time offer or promotion. It is a standard upgrade program for XenApp customers. As most of you have likely heard through the recent Sales Digest article, the Trade-up program offers customers choice, flexibility and huge cost-savings for making a strategic investment in desktop virtualization, and includes the following options:1) The standard Trade-up to XenDesktopCustomers exchange XenApp licenses for XenDesktop licenses, with both 2-for-1 and 1-for-1 options and the ability to go to U/D or CCU XenDesktop licenses. Customers can still save more than 70 percent on XenDesktop with this program.2) Trade-up PLUSCustomers trade up all their XenApp licenses to XenDesktop and can buy additional XenDesktop licenses to reach MORE of their users at a 10% discount off the XD SRP. 3) Trade-up MAXCustomers trade up all their XenApp licenses and buy additional XenDesktop licenses to reach ALL of their users at a 35% discount off the XD SRP.4) Trade-up RESTART XenApp customers with expired Subscription Advantage (SA) can also take advantage of all Trade-up offers and save $50 off the standard expired SA Trade-up pricing. Trade-up RESTART is a promotion that is only available through 2011.
  • "Make everything as simple as possible, but no simpler"Albert Einstein

A Citrix Masterclass A Citrix Masterclass Presentation Transcript

  • Desktop Virtualisation:1) What is it?and2) How it can help you business
    Patrick Irwin – Product Marketing Manager
  • Agenda…
    • Understanding traditional and virtualised desktops
    • Different users have different needs
    • Types of virtual desktop
    • Supporting any device
    • User experience is key
    • Application delivery
    • Open solutions
    • Key drivers for desktop virtualisation (what our customers are saying)
    • XenDesktop (& Microsoft) licensing
    • Demo
    • Next steps…How to think about desktop virtualisation projects
  • Users
    IT
  • Receiver
    Repeater
    Gateway
    Controller
    Traditional Computing
    Complex
    Inflexible
    Costly
  • Traditional Computing
    Security
    Network
    Management
    Servers
    Devices
  • “If I had asked people what they wanted, they would have asked for a better horse."
    Henry Ford
    • Don’t care about your TV
    • Don’t care what you watch
    • Predictable cost model
    • On-demand service anywhere
  • Receiver
    Controller
    BBC
    Showtime
    Sky News
    Pay-per-view
    Receiver
    Controller
    Receiver
    Repeater
    Gateway
    Controller
    XBOX 360
    Data Center
    Content
    Delivery
    Network
    Cloud Services
    Delivery
    Network
    Blu-ray DVD
    Apple TV
    Delivery Network
  • Traditional Management Tools & Processes
    Tightly Coupled & Locally Installed
    Centralized single instance images
    User
    1. Procure
    8. Retire
    User Profile
    Profile
    2. Image
    7. Back-up
    Apps
    Apps
    Desktop OS
    Desktop OS
    3. Secure
    6. Maintain
    Client
    4. Deploy
    5. Monitor
  • Virtualized & Isolated End-point Components
    Centralized single instance images
    Local or Hosted
    User
    User
    User Profile
    User Profile
    Profile
    On-demand assembly & delivery
    Apps
    Apps
    Apps
    Desktop OS
    Desktop OS
    Desktop OS
    Client
    Client
  • Desktop Virtualisation = VDI
  • Taskworkers
    Mobileusers
    Remote
    workers
    Officeworkers
    Guestworkers
  • The Right Virtual Desktop for the Right User
    XenDesktop - FlexCast
    Mobileusers
    Taskworkers
    USER TYPES
    Hosted shared
    Streamed
    VHD
    Local VM
    Hosted VDI
    Hosted Blade PC
    Apps
    On – demand Apps
    Physical
    PC
    Client-side compute
  • Bechtel Video
  • Server-side Compute - Hosted Shared Desktop
    User Profile
    Apps
    OS
    Users
    Hosted Shared Desktop
    Delivered with best user experience
  • Server-side Compute - Hosted VM-based Desktop (VDI)
    User Profile
    User Profiles
    Apps
    AppDelivery
    Desktop OS
    Users
    Desktop Provisioning
    Virtual Desktop
    Single master image of each component
    Dynamically assembled for each user
    Delivered with best user experience
  • Server-side Compute - Hosted Blade PC Desktop
    User Profile
    User Profiles
    Apps
    App Delivery
    Desktop OS
    Users
    Desktop Provisioning
    Physical Desktop
    Single master image of each component
    Streamed to a physical machine for each user
    Delivered with best user experience
  • Client-side Compute - Local Streamed Desktop
    User Profile
    User Profiles
    Apps
    App Delivery
    Desktop OS
    Users
    Desktop Provisioning
    Single master image of each component
    Delivered with best user experience
  • Client-side Compute - Local VM-based desktops (Offline)
    Personal
    Work
    User Profile
    User Profiles
    Apps
    App Delivery
    Desktop OS
    Desktop Provisioning
    Single master image of each component
    User
  • Desktop virtualization for corporate laptops
    XenClient™
    User changes automatically backed up
    Personal VM
    Business VM
    Business VM
    In the event of loss or failure
    Data
    Data
    Users environment can be restored to any XenClient device
    Settings
    Settings
    Synchronizer
    Applications
    Applications
    Multiple VMs
    OS
    OS
    HTTPS
    XenClient
    Secure bare metal hypervisor
    Hardware
    Encrypted and secured
  • On demand apps to any desktop
    User Profile
    User Profiles
    Apps
    App Delivery
    OS
    Single master image of each component
    User
  • XenVault™
    Automatically saves data created by corporate apps in encrypted folder
    Corporate files encrypted & secured in XenVault
    My Secure Data Library
    Documents
    Name
    Date Modified
    Type
    Size
    Encrypted – Alpha
    7/10/2010 11:23 AM
    DOCX File
    3.4 MB
    Encrypted – Conference
    7/10/2010 11:23 AM
    PPX File
    6.5 MB
    Encrypted – Presentation
    7/10/2010 11:23 AM
    PPTX File
    10.3 MB
    Encrypted – RealTime
    7/10/2010 11:23 AM
    DOCX File
    1.2 MB
    Encrypted – Sales
    7/10/2010 11:23 AM
    DOCX File
    1.6 MB
    Encrypted – Transform
    7/10/2010 11:23 AM
    PDOCX File
    2.8 MB
    Safe Zone
    XenVault centrally wiped clean by IT in case of user termination or laptop loss
    XenVault created on BYO laptop
    XenVault
    XenVault
    Corporate apps delivered on-demand
  • Beyond VDI with FlexCast™
    Any device, anywhere with Receiver
    HDX™ user experience
    Any Windows, web or SaaSapp
    Open, scalable, proven
  • Beyond VDI with FlexCast™
    Any device, anywhere with Receiver
    HDX™ user experience
    Any Windows, web or SaaS app
    Open, scalable, proven
  • Receiver everywhere say “yes” to new devices
    • Dell Streak
    • Samsung Galaxy Tab
    • Cisco Cius
    • Blackberry Playbook
    • Google
    • Android
    • iPad, iPhone..
  • Beyond VDI with FlexCast™
    Any device, anywhere with Receiver
    HDX™ user experience
    Any Windows, web or SaaS app
    Open, scalable, proven
  • Citrix HDX - Leverages the Entire Delivery System
    1
    3
    HDX at the Device
    HDX in the Data Center
    2
    SSL 001000111010101 SSL 001000111010101 SSL 001000111010101 SSL 001000111010101 SSL 001000111010101
    HDX on theNetwork
  • Plug-n-Play
    IntelliCache
    3D
    MediaStream
    RealTime
    Broadcast
    Adaptive Orchestration
    user experience
  • 3
    1
    InspectEndpoint
    Inspect Server
    Fallback:
    Server-side rendering in the datacenter
    If possible,Render on the endpoint device
    Optimize using HDX Broadcast
    2
    Inspect Network
    HDX MediaStream with Adaptive Orchestration
  • XenApp
    Beyond VDI with FlexCast™
    Any device, anywhere with Receiver
    HDX™ user experience
    Any Windows, web or SaaS app
    Open, scalable, proven
  • Delivered to end point
    Hosted in a Virtual Machine
    Hosted on Windows Server
    Servercompute
    Clientcompute
    Hosted
    Shared
    Apps
    Hosted VMApps
    Streamed
    Local Apps
  • Easy, Secure Self-Service Access to Any App
    • Windows, Web & SaaS
    • One Login
    • “Follow-me” apps
    • Workflow – app request
  • Self-service. Choice.
  • Self-service. Choice.
  • Open
    Beyond VDI with FlexCast™
    Any device, anywhere with Receiver
    HDX™ user experience
    Any Windows, web or SaaS app
    Open, scalable, proven
  • Receiver
    Repeater
    Gateway
    Controller
    5 millions licences 2010
    230 customers with 1000+
    30 customers with 5000+
    10,000+ customers
  • Desktop Virtualisation – the drivers
    Patrick Irwin – Product Marketing Manager
  • When are you looking to deploy desktop virtualisation?
    Oct 2009 35% said within 12 months
    May 2010 71% said within 12 months
    Oct 2010 80% said within 12 months
    Dec 2010 81% said within 12 months
  • When are you looking to deploy desktop virtualisation?
    Oct 2009 25% said ‘not likely to use’
    May 2010 10% said ‘not likely to use’
    Oct 2010 <3% said ‘not likely to use’
    Dec 2010 <5% said ‘not likely to use’
  • What are the main business drivers we are seeing?
  • Agility
  • Work from anywhere
  • Work from anywhere
  • IP and Compliance
  • Consumerisation & new devices
  • Lower on-going costs
  • Main Business Reason
  • Strategic or Tactical
  • Desktop refresh
    Windows 7
    Business continuity
    Flexible working
    Green/power saving
    Critical application
    Building move
    Catalysts for Change
  • XenDesktop Packaging?
  • XenDesktop – Versions
    Enterprise
    Licensed per user or device or ccu
    Platinum
    Licensed per user or device or ccu
    VDI Edition
    Licensed per user or device or ccu
    Enterprise-class desktop virtualization with
    on-demand apps by XenApp™and FlexCast™ delivery technology
    Comprehensive desktop virtualization solution with advanced management and security
    Scalable VDI-only implementations with HDX™ technology
  • XenDesktop Features by Edition
  • XenDesktop Features by Edition
  • XenDesktop Features by Edition
  • New Trade-up to XenDesktop Program
    Choice, flexibility and huge cost-savings for making a strategic investment in desktop virtualization
  • Microsoft Licensing
    • Windows Client Software Assurance (SA)
    • Virtual Desktop Access (VDA)
    • $100/yr/device
    • Office Licenses with SA
    - Roaming use rights apply for PRIMARY user
  • Corporate Owned Computers
    An organization has 1000 devices that need access to the VDI environment.
    Only 500 VMs are used at any onetimebut these may be accessed from 1000 different devices.
    • IF Devices/PCs covered with SA:
    No additional licensing
    • IF Devices are thin clients not covered with SA:
    1000 Windows VDA licenses
  • Demo
  • Next Steps…Desktop Transformation Model
    Patrick Irwin – Product Marketing Manager
    • TCO. CHECK.
    • Security. . CHECK.
    • Productivity . CHECK.
    • Management. CHECK.
    • Open. ? CHECK.
    • Enterprise? CHECK.
    • Standards ? CHECK.
    I COULD DO SOME REALLY AMAZING & COOL STUFF.
    • Device & network independence . CHECK .
    • Any-to-any, secure when needed . CHECK .
    • Self-service user experiences . CHECK .
    • Elastic service capacity . CHECK.
    • Consumption-based costs . CHECK.
    Wow!
    • TCO. CHECK.
    • Security. . CHECK.
    • Productivity . CHECK.
    • Management. CHECK.
    • Open. ? CHECK.
    • Enterprise? CHECK.
    • Standards ? CHECK.
    I COULD DO SOME REALLY AMAZING & COOL STUFF.
    How?
  • 3 Steps to Transformation
    1
    2
    3
    Identifybusinesspriorities
    Determinetime to value
    Definetransformation roadmap
  • 3 Steps to Transformation
    1
    2
    3
    Identifybusinesspriorities
    Determine time to value
    Definetransformation roadmap
  • Business Priorities
    WWCo
  • WWCo
    Offshore developers,Contractors
    Protect IP & compliance
    Lower on-going costs
    Branch office
    Enable Virtual workstyle
    Executives
    Any
    Business agility
  • Desktop Transforming Projects
    WWCo
    • Compliance for offshore developers
    • Compliance for contractors
    • Lower costs for branch office
    • Virtual workstyle for executives
    • Business agility for all
  • 3 Steps to Transformation
    2
    1
    3
    Identify businesspriorities
    Determinetime to value
    Definetransformation roadmap
  • Desktop Transformation States
    Service-Centric
    Device-centric
    DistributedManagement
    CentrallyDelivered
    OptimallyManaged
    TransformedService
  • Centrally Delivered
    Secure & mobile
    Secure & local
    Secure & personal
    Best TCO & locked down
    Secure intellectual property
    Enable virtual workstyles
    Hosted VDI
    Streamed
    VHD
    Hosted Shared
    Local
    VM
    Device Flexibility
    Provisioning services
    Connection services
    Terminal services
    Synchronization services
  • Optimally Managed
    user
    admin
    Preferences
    Preferences
    Simplify desktop & application management
    Like-new user experience
    On-demand assembly & delivery
    Data
    Data
    Reduce cost per user
    Apps
    Apps
    Desktop OS
    Desktop OS
    Client hardware
    Storage
  • Transformed Service
    Business agility
    Better IT predictability
    Self-service interface for IT services
    Automated provisioning
    Repurpose low value tasks such as help-desk
    Usage reporting & billing
    Consumption-based cost models
    Instant user productivity
  • WWCo
    Offshore developers,Contractors
    Protect IP & compliance
    Lower on-going costs
    Branch office
    Enable Virtual workstyle
    Executives
    Any
    Business agility
  • WWCo
    Service-Centric
    People-centric
    Compliance for contractors
    Compliance for offshore developers
    Virtual workplace for executives
    Lower cost for branch office
    Business agility for all
    CentrallyDelivered
    OptimallyManaged
    TransformedService
    CentrallyDelivered
    OptimallyManaged
    TransformedService
    Time To Value
  • 3 Steps to Transformation
    3
    1
    2
    Identify businesspriorities
    Determine time to value
    Definetransformation roadmap
  • 1
    WWCo
    Compliance (offshore-dev)
    5
    Business agility (all)
    4
    2
    Lower cost (branch)
    Compliance (contractors)
    3
    Business Impact
    Virtual workstyle (Execs)
    Time to value
  • "Insanity is doing the same thing over and over again and expecting different results."