A Citrix Masterclass

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  • This should be a familiar concept – Distributed Computing is too complex and not sustainable given the trends on the previous chart.This is the current approach to managing apps and desktops, Installingapplications on desktops and servers …and deploying to 000s of users everywhere. [click] Then IT works to optimize the distributed computing infrastructure…stitching together all the technologies across the stack – scaling servers for web and C/S apps, building the fastest network with plenty of bandwidth, with Security added in each part of the stack. Then you work to manage it – installing apps, patching, updating, across 100s or 1000s or user machines, as well as the server infrastructure – both virtual an physical. Most businesses spend more than 80% of their IT budgets keeping their current systems running; Most spend close to 50% of their IT budgets on the care and feeding of their user’s PCs and everything associated with maintaining them. [Note both figures are Gartner research figures] Now we can see why… The technology is hard, but as most IT organizations are often structured around these technologies (network group, server group, etc.) it can be just as hard to get things done across these organizational silos…let alone make changes to improve the situation…[click] The result…it is at best complex…hard to manage…not secure…and worst, expensive to manage. And that’s before you need to make changes – add new apps, new devices, new offices, new users – it is often easier to start over.This is where most people will shake their heads and agree… there’s got to be a better way… Citrix agrees…and there is…[click to next chart]
  • The Ford quote is a brilliant one… it’s at the heart of the “follow the users, follow the apps” strategy I keep pushing. If you only look to your current customers and current competitors to decide what to build, you will always miss the next big innovation. If you instead look to where users are going and where apps are going, you start to see the impact of trends like Gen Y, consumerization of enterprise IT, cloud, etc that change the shape of your vision. 
  • To adopt a cloud like mentality, we actually encourage IT leaders to look outside of the IT industry for inspiration… to look to industries who never got into the mess we have in IT through years of distributed computing complexity…Take an example like Direct TV or any of the other popular broadcast media delivery services around the world. Their model is radically different from the way most IT organizations operate today. Yet it’s exactly where we need to go as an industry.
  • Underlying our HDX Multimedia Virtualization Initiative is the concept of Adaptive Orchestration. Adaptive Orchestration detects underlying capabilities in the datacenter, network and device, and dynamically applies the best combination of Citrix HDX technologies in accord with administrator-defined policies to ensure a high-definition experience in each unique user scenario.Included in the XenDesktop 4 release are:GPO enabled per-URL blacklist for incompatible Flash sitesFall back to server side rendering under certain conditionsControl via GPO on per machine or per user basis
  • SmartRendering (patent pending) is the intelligent automated selection of client-side or server-side graphics rendering based on a number of factors. The general concept is that if the client has the horsepower to handle graphics rendering, let’s use that horsepower and conserve the shared resources on the server (otherwise the client horsepower would needlessly be underutilized), whereas let’s use server-based computing to enable lesser-equipped devices to experience rich graphics capabilities, and in cases where we don’t have a technology to support client-side rendering (e.g. QuickTime movies or OpenGL apps). SmartRendering begins with end point inspection, which now goes beyond checking for anti-virus software and patches to determining the capabilities of the device. For example, does the client have a GPU? What is the Vista Windows Experience Index (WEI)? What codecs are available? DirectShow/MF? This information might be stored for future use. SmartRendering also considers the bandwidth.
  • Poll Question: ‘When are you looking to deploy desktop virtualisation?’Poll was asked during various webinars 2009-2010Number of attendees: 158, 835, 248Number of voters: 121, 568, 141Comment: In Oct 2009 25% said that they were not likely to use desktop virtualisation. This changes radically by Oct/Dec 2010 (2.5% and 5%)
  • Poll Question: ‘When are you looking to deploy desktop virtualisation?’Poll was asked during various webinars 2009-2010Number of attendees: 158, 835, 248Number of voters: 121, 568, 141
  • Poll Question: ‘When are you looking to deploy desktop virtualisation?’Poll was asked during various webinars 2009-2010Number of attendees: 158, 835, 248Number of voters: 121, 568, 141
  • Agility means different things to different people
  • GARTNER:“Consumerization will be the single biggest trend affecting corporate IT over the next 10 years.”
  • Poll Question: ‘What is the main business priority that is driving your interest in desktop virtualisation?’Poll was asked during ‘Virtual Desktops: A design for small environments’ webinar held on 21st October 2010. Number of attendees: 835Number of voters: 518Comment: People were only allowed to vote for one answer. This meant we were able to identify the ‘main’ reason. 30.7% said cost, but that means approx 70% said something else!
  • Poll Question: ‘Do you think desktop virtualisation is a tactical 'fix' or a strategic change for IT?’Poll was asked during ‘Virtual Desktops: A design for small environments’ webinar held on 21st October 2010. Number of attendees: 835Number of voters: 568Comment: When this poll was run, the attendees were given a detailed explanation of what was meant by tactical (ie to fix a problem or for a specific use case eg remote workers) and strategic (ie changes the way that IT is done in their organisation – ‘a new way of doing IT’. This is across the businesses, although may initially be deployed for a department or small group and then expanded)
  • The new Trade-up to XenDesktop programprovides XenApp customers with special savings for trading up to the industry standard in desktop virtualization –Citrix XenDesktop. Just like before, customers who trade up to XenDesktop keep all of the great functionalitythey are accustomed to withXenApp, and add new, powerful virtual desktop technology. The new Trade-up program is not a limited time offer or promotion. It is a standard upgrade program for XenApp customers. As most of you have likely heard through the recent Sales Digest article, the Trade-up program offers customers choice, flexibility and huge cost-savings for making a strategic investment in desktop virtualization, and includes the following options:1) The standard Trade-up to XenDesktopCustomers exchange XenApp licenses for XenDesktop licenses, with both 2-for-1 and 1-for-1 options and the ability to go to U/D or CCU XenDesktop licenses. Customers can still save more than 70 percent on XenDesktop with this program.2) Trade-up PLUSCustomers trade up all their XenApp licenses to XenDesktop and can buy additional XenDesktop licenses to reach MORE of their users at a 10% discount off the XD SRP. 3) Trade-up MAXCustomers trade up all their XenApp licenses and buy additional XenDesktop licenses to reach ALL of their users at a 35% discount off the XD SRP.4) Trade-up RESTART XenApp customers with expired Subscription Advantage (SA) can also take advantage of all Trade-up offers and save $50 off the standard expired SA Trade-up pricing. Trade-up RESTART is a promotion that is only available through 2011.
  • The new Trade-up to XenDesktop programprovides XenApp customers with special savings for trading up to the industry standard in desktop virtualization –Citrix XenDesktop. Just like before, customers who trade up to XenDesktop keep all of the great functionalitythey are accustomed to withXenApp, and add new, powerful virtual desktop technology. The new Trade-up program is not a limited time offer or promotion. It is a standard upgrade program for XenApp customers. As most of you have likely heard through the recent Sales Digest article, the Trade-up program offers customers choice, flexibility and huge cost-savings for making a strategic investment in desktop virtualization, and includes the following options:1) The standard Trade-up to XenDesktopCustomers exchange XenApp licenses for XenDesktop licenses, with both 2-for-1 and 1-for-1 options and the ability to go to U/D or CCU XenDesktop licenses. Customers can still save more than 70 percent on XenDesktop with this program.2) Trade-up PLUSCustomers trade up all their XenApp licenses to XenDesktop and can buy additional XenDesktop licenses to reach MORE of their users at a 10% discount off the XD SRP. 3) Trade-up MAXCustomers trade up all their XenApp licenses and buy additional XenDesktop licenses to reach ALL of their users at a 35% discount off the XD SRP.4) Trade-up RESTART XenApp customers with expired Subscription Advantage (SA) can also take advantage of all Trade-up offers and save $50 off the standard expired SA Trade-up pricing. Trade-up RESTART is a promotion that is only available through 2011.
  • "Make everything as simple as possible, but no simpler"Albert Einstein
  • A Citrix Masterclass

    1. 1. Desktop Virtualisation:1) What is it?and2) How it can help you business<br />Patrick Irwin – Product Marketing Manager<br />
    2. 2. Agenda…<br /><ul><li>Understanding traditional and virtualised desktops
    3. 3. Different users have different needs
    4. 4. Types of virtual desktop
    5. 5. Supporting any device
    6. 6. User experience is key
    7. 7. Application delivery
    8. 8. Open solutions
    9. 9. Key drivers for desktop virtualisation (what our customers are saying)
    10. 10. XenDesktop (& Microsoft) licensing
    11. 11. Demo
    12. 12. Next steps…How to think about desktop virtualisation projects</li></li></ul><li>Users<br />IT<br />
    13. 13. Receiver<br />Repeater<br />Gateway<br />Controller<br />Traditional Computing<br />Complex<br />Inflexible<br />Costly<br />
    14. 14. Traditional Computing<br />Security<br />Network<br />Management<br />Servers<br />Devices<br />
    15. 15. “If I had asked people what they wanted, they would have asked for a better horse."<br />Henry Ford<br />
    16. 16. <ul><li>Don’t care about your TV
    17. 17. Don’t care what you watch
    18. 18. Predictable cost model
    19. 19. On-demand service anywhere</li></li></ul><li>Receiver<br />Controller<br />BBC<br />Showtime<br />Sky News<br />Pay-per-view<br />Receiver<br />Controller<br />Receiver<br />Repeater<br />Gateway<br />Controller<br />XBOX 360<br />Data Center<br />Content<br />Delivery<br />Network<br />Cloud Services<br />Delivery<br />Network<br />Blu-ray DVD<br />Apple TV<br />Delivery Network<br />
    20. 20. Traditional Management Tools & Processes<br />Tightly Coupled & Locally Installed<br />Centralized single instance images<br />User<br />1. Procure<br />8. Retire<br />User Profile<br />Profile<br />2. Image<br />7. Back-up<br />Apps<br />Apps<br />Desktop OS<br />Desktop OS<br />3. Secure<br />6. Maintain<br />Client<br />4. Deploy<br />5. Monitor<br />
    21. 21. Virtualized & Isolated End-point Components<br />Centralized single instance images<br />Local or Hosted<br />User<br />User<br />User Profile<br />User Profile<br />Profile<br />On-demand assembly & delivery<br />Apps<br />Apps<br />Apps<br />Desktop OS<br />Desktop OS<br />Desktop OS<br />Client<br />Client<br />
    22. 22.
    23. 23. Desktop Virtualisation = VDI<br />
    24. 24. Taskworkers<br />Mobileusers<br />Remote<br />workers<br />Officeworkers<br />Guestworkers<br />
    25. 25. The Right Virtual Desktop for the Right User<br />XenDesktop - FlexCast<br />Mobileusers<br />Taskworkers<br />USER TYPES<br />Hosted shared<br />Streamed<br />VHD<br />Local VM<br />Hosted VDI <br />Hosted Blade PC<br />Apps<br />On – demand Apps <br />Physical<br />PC<br />Client-side compute <br />
    26. 26. Bechtel Video<br />
    27. 27. Server-side Compute - Hosted Shared Desktop<br />User Profile<br />Apps<br />OS<br />Users<br />Hosted Shared Desktop<br />Delivered with best user experience<br />
    28. 28. Server-side Compute - Hosted VM-based Desktop (VDI) <br />User Profile<br />User Profiles<br />Apps<br />AppDelivery<br />Desktop OS<br />Users<br />Desktop Provisioning<br />Virtual Desktop<br />Single master image of each component<br />Dynamically assembled for each user<br />Delivered with best user experience<br />
    29. 29. Server-side Compute - Hosted Blade PC Desktop<br />User Profile<br />User Profiles<br />Apps<br />App Delivery<br />Desktop OS<br />Users<br />Desktop Provisioning<br />Physical Desktop<br />Single master image of each component<br />Streamed to a physical machine for each user<br />Delivered with best user experience<br />
    30. 30. Client-side Compute - Local Streamed Desktop<br />User Profile<br />User Profiles<br />Apps<br />App Delivery<br />Desktop OS<br />Users<br />Desktop Provisioning<br />Single master image of each component<br />Delivered with best user experience<br />
    31. 31. Client-side Compute - Local VM-based desktops (Offline)<br />Personal<br />Work<br />User Profile<br />User Profiles<br />Apps<br />App Delivery<br />Desktop OS<br />Desktop Provisioning<br />Single master image of each component<br />User<br />
    32. 32. Desktop virtualization for corporate laptops<br />XenClient™<br />User changes automatically backed up<br />Personal VM<br />Business VM<br />Business VM<br />In the event of loss or failure<br />Data<br />Data<br />Users environment can be restored to any XenClient device<br />Settings<br />Settings<br />Synchronizer<br />Applications<br />Applications<br />Multiple VMs<br />OS<br />OS<br />HTTPS<br />XenClient<br />Secure bare metal hypervisor<br />Hardware<br />Encrypted and secured<br />
    33. 33. On demand apps to any desktop<br />User Profile<br />User Profiles<br />Apps<br />App Delivery<br />OS<br />Single master image of each component<br />User<br />
    34. 34. XenVault™<br />Automatically saves data created by corporate apps in encrypted folder<br />Corporate files encrypted & secured in XenVault<br />My Secure Data Library<br />Documents<br />Name<br />Date Modified<br />Type<br />Size<br />Encrypted – Alpha<br />7/10/2010 11:23 AM<br />DOCX File<br />3.4 MB<br />Encrypted – Conference<br />7/10/2010 11:23 AM<br />PPX File<br />6.5 MB<br />Encrypted – Presentation<br />7/10/2010 11:23 AM<br />PPTX File<br />10.3 MB<br />Encrypted – RealTime<br />7/10/2010 11:23 AM<br />DOCX File<br />1.2 MB<br />Encrypted – Sales<br />7/10/2010 11:23 AM<br />DOCX File<br />1.6 MB<br />Encrypted – Transform<br />7/10/2010 11:23 AM<br />PDOCX File<br />2.8 MB<br />Safe Zone<br />XenVault centrally wiped clean by IT in case of user termination or laptop loss<br />XenVault created on BYO laptop<br />XenVault<br />XenVault<br />Corporate apps delivered on-demand<br />
    35. 35. Beyond VDI with FlexCast™ <br />Any device, anywhere with Receiver<br />HDX™ user experience<br />Any Windows, web or SaaSapp<br />Open, scalable, proven<br />
    36. 36. Beyond VDI with FlexCast™ <br />Any device, anywhere with Receiver<br />HDX™ user experience<br />Any Windows, web or SaaS app<br />Open, scalable, proven<br />
    37. 37. Receiver everywhere say “yes” to new devices<br /><ul><li>Dell Streak
    38. 38. Samsung Galaxy Tab
    39. 39. Cisco Cius
    40. 40. Blackberry Playbook
    41. 41. Google
    42. 42. Android
    43. 43. iPad, iPhone..</li></li></ul><li>Beyond VDI with FlexCast™ <br />Any device, anywhere with Receiver<br />HDX™ user experience<br />Any Windows, web or SaaS app<br />Open, scalable, proven<br />
    44. 44. Citrix HDX - Leverages the Entire Delivery System<br />1<br />3<br />HDX at the Device<br />HDX in the Data Center<br />2<br />SSL 001000111010101 SSL 001000111010101 SSL 001000111010101 SSL 001000111010101 SSL 001000111010101<br />HDX on theNetwork<br />
    45. 45. Plug-n-Play<br />IntelliCache<br />3D<br />MediaStream<br />RealTime<br />Broadcast<br />Adaptive Orchestration<br />user experience<br />
    46. 46. 3<br />1<br />InspectEndpoint<br />Inspect Server<br />Fallback:<br />Server-side rendering in the datacenter<br />If possible,Render on the endpoint device<br />Optimize using HDX Broadcast<br />2<br />Inspect Network<br />HDX MediaStream with Adaptive Orchestration<br />
    47. 47. XenApp<br />Beyond VDI with FlexCast™ <br />Any device, anywhere with Receiver<br />HDX™ user experience<br />Any Windows, web or SaaS app<br />Open, scalable, proven<br />
    48. 48. Delivered to end point<br />Hosted in a Virtual Machine<br />Hosted on Windows Server<br />Servercompute<br />Clientcompute<br />Hosted <br />Shared<br />Apps<br />Hosted VMApps<br />Streamed<br />Local Apps<br />
    49. 49. Easy, Secure Self-Service Access to Any App<br /><ul><li>Windows, Web & SaaS
    50. 50. One Login
    51. 51. “Follow-me” apps
    52. 52. Workflow – app request</li></li></ul><li>Self-service. Choice.<br />
    53. 53. Self-service. Choice.<br />
    54. 54. Open<br />Beyond VDI with FlexCast™ <br />Any device, anywhere with Receiver<br />HDX™ user experience<br />Any Windows, web or SaaS app<br />Open, scalable, proven<br />
    55. 55. Receiver<br />Repeater<br />Gateway<br />Controller<br />5 millions licences 2010<br />230 customers with 1000+<br />30 customers with 5000+<br />10,000+ customers<br />
    56. 56.
    57. 57. Desktop Virtualisation – the drivers<br />Patrick Irwin – Product Marketing Manager<br />
    58. 58. When are you looking to deploy desktop virtualisation? <br />Oct 2009 35% said within 12 months<br />May 2010 71% said within 12 months<br />Oct 2010 80% said within 12 months<br />Dec 2010 81% said within 12 months<br />
    59. 59. When are you looking to deploy desktop virtualisation? <br />Oct 2009 25% said ‘not likely to use’<br />May 2010 10% said ‘not likely to use’ <br />Oct 2010 <3% said ‘not likely to use’ <br />Dec 2010 <5% said ‘not likely to use’<br />
    60. 60. What are the main business drivers we are seeing?<br />
    61. 61. Agility<br />
    62. 62. Work from anywhere<br />
    63. 63. Work from anywhere<br />
    64. 64. IP and Compliance<br />
    65. 65. Consumerisation & new devices <br />
    66. 66. Lower on-going costs<br />
    67. 67. Main Business Reason<br />
    68. 68. Strategic or Tactical<br />
    69. 69. Desktop refresh<br />Windows 7<br />Business continuity<br />Flexible working<br />Green/power saving<br />Critical application<br />Building move<br />Catalysts for Change<br />
    70. 70. XenDesktop Packaging?<br />
    71. 71. XenDesktop – Versions<br />Enterprise<br />Licensed per user or device or ccu<br />Platinum<br />Licensed per user or device or ccu<br />VDI Edition<br />Licensed per user or device or ccu<br />Enterprise-class desktop virtualization with <br />on-demand apps by XenApp™and FlexCast™ delivery technology<br />Comprehensive desktop virtualization solution with advanced management and security<br />Scalable VDI-only implementations with HDX™ technology<br />
    72. 72. XenDesktop Features by Edition<br />
    73. 73. XenDesktop Features by Edition<br />
    74. 74. XenDesktop Features by Edition<br />
    75. 75. New Trade-up to XenDesktop Program<br />Choice, flexibility and huge cost-savings for making a strategic investment in desktop virtualization<br />
    76. 76.
    77. 77. Microsoft Licensing<br /><ul><li>Windows Client Software Assurance (SA)
    78. 78. Virtual Desktop Access (VDA)
    79. 79. $100/yr/device
    80. 80. Office Licenses with SA</li></ul>- Roaming use rights apply for PRIMARY user<br />
    81. 81. Corporate Owned Computers<br />An organization has 1000 devices that need access to the VDI environment. <br />Only 500 VMs are used at any onetimebut these may be accessed from 1000 different devices.<br />• IF Devices/PCs covered with SA:<br /> No additional licensing<br />• IF Devices are thin clients not covered with SA: <br /> 1000 Windows VDA licenses<br />
    82. 82. Demo<br />
    83. 83. Next Steps…Desktop Transformation Model<br />Patrick Irwin – Product Marketing Manager<br />
    84. 84. <ul><li>TCO. CHECK.
    85. 85. Security. . CHECK.
    86. 86. Productivity . CHECK.
    87. 87. Management. CHECK.
    88. 88. Open. ? CHECK.
    89. 89. Enterprise? CHECK.
    90. 90. Standards ? CHECK.</li></ul> I COULD DO SOME REALLY AMAZING & COOL STUFF.<br /><ul><li>Device & network independence . CHECK .
    91. 91. Any-to-any, secure when needed . CHECK .
    92. 92. Self-service user experiences . CHECK .
    93. 93. Elastic service capacity . CHECK.
    94. 94. Consumption-based costs . CHECK.</li></ul>Wow!<br />
    95. 95. <ul><li>TCO. CHECK.
    96. 96. Security. . CHECK.
    97. 97. Productivity . CHECK.
    98. 98. Management. CHECK.
    99. 99. Open. ? CHECK.
    100. 100. Enterprise? CHECK.
    101. 101. Standards ? CHECK.</li></ul> I COULD DO SOME REALLY AMAZING & COOL STUFF.<br />How?<br />
    102. 102. 3 Steps to Transformation<br />1<br />2<br />3<br />Identifybusinesspriorities<br />Determinetime to value<br />Definetransformation roadmap<br />
    103. 103. 3 Steps to Transformation<br />1<br />2<br />3<br />Identifybusinesspriorities<br />Determine time to value<br />Definetransformation roadmap<br />
    104. 104. Business Priorities<br />WWCo<br />
    105. 105. WWCo<br />Offshore developers,Contractors <br />Protect IP & compliance<br />Lower on-going costs<br />Branch office<br />Enable Virtual workstyle<br />Executives<br />Any<br />Business agility<br />
    106. 106. Desktop Transforming Projects<br />WWCo<br /><ul><li>Compliance for offshore developers
    107. 107. Compliance for contractors
    108. 108. Lower costs for branch office
    109. 109. Virtual workstyle for executives
    110. 110. Business agility for all</li></li></ul><li>3 Steps to Transformation<br />2<br />1<br />3<br />Identify businesspriorities<br />Determinetime to value<br />Definetransformation roadmap<br />
    111. 111. Desktop Transformation States<br />Service-Centric<br />Device-centric<br />DistributedManagement<br />CentrallyDelivered<br />OptimallyManaged<br />TransformedService<br />
    112. 112. Centrally Delivered<br />Secure & mobile<br />Secure & local<br />Secure & personal<br />Best TCO & locked down<br />Secure intellectual property<br />Enable virtual workstyles<br />Hosted VDI<br />Streamed<br />VHD<br />Hosted Shared<br />Local<br />VM<br />Device Flexibility<br />Provisioning services<br />Connection services<br />Terminal services<br />Synchronization services<br />
    113. 113. Optimally Managed<br />user<br />admin<br />Preferences<br />Preferences<br />Simplify desktop & application management<br />Like-new user experience<br />On-demand assembly & delivery<br />Data<br />Data<br />Reduce cost per user<br />Apps<br />Apps<br />Desktop OS<br />Desktop OS<br />Client hardware<br />Storage<br />
    114. 114. Transformed Service<br />Business agility<br />Better IT predictability<br />Self-service interface for IT services<br />Automated provisioning<br />Repurpose low value tasks such as help-desk<br />Usage reporting & billing<br />Consumption-based cost models<br />Instant user productivity<br />
    115. 115. WWCo<br />Offshore developers,Contractors <br />Protect IP & compliance<br />Lower on-going costs<br />Branch office<br />Enable Virtual workstyle<br />Executives<br />Any<br />Business agility<br />
    116. 116. WWCo<br />Service-Centric<br />People-centric<br />Compliance for contractors<br />Compliance for offshore developers<br />Virtual workplace for executives<br />Lower cost for branch office<br />Business agility for all<br />CentrallyDelivered<br />OptimallyManaged<br />TransformedService<br />CentrallyDelivered<br />OptimallyManaged<br />TransformedService<br />Time To Value<br />
    117. 117. 3 Steps to Transformation<br />3<br />1<br />2<br />Identify businesspriorities<br />Determine time to value<br />Definetransformation roadmap<br />
    118. 118. 1<br />WWCo<br />Compliance (offshore-dev)<br />5<br />Business agility (all)<br />4<br />2<br />Lower cost (branch)<br />Compliance (contractors)<br />3<br />Business Impact<br />Virtual workstyle (Execs)<br />Time to value<br />
    119. 119.
    120. 120. "Insanity is doing the same thing over and over again and expecting different results."<br />

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