The BlueBox The BlueBox Software as a Service (SaaS)‏

SaaS Defined

SaaS Defined Software as a Service (SaaS, typically pronounced 'sass') is a model of software deployment whereby a provider licenses an application to customers for use as a service on demand. (Wikipedia)‏. It’s a “multi-tenant” architecture model meaning many organisations share the hardware at the datacenter. Simpler definition = A software delivery model in which a software firm provides daily technical operation, maintenance, and support for the software provided to their client.

Software as a Service (SaaS, typically pronounced 'sass') is a model of software deployment whereby a provider licenses an application to customers for use as a service on demand. (Wikipedia)‏. It’s a “multi-tenant” architecture model meaning many organisations share the hardware at the datacenter.

Simpler definition = A software delivery model in which a software firm provides daily technical operation, maintenance, and support for the software provided to their client.

Why the SaaS Phenomenon? SaaS is part of a wider move towards Internet-based automated services. (The megatrend that powers SaaS is the same one driving Web 2.0, SOA and every other expression of today’s increasingly Web-connected world.)‏ Gartner says that the yearly cost of purchasing and managing software applications can be four times the initial purchase cost. Gartner found companies spend more than 75 percent of the total allocation IT budget on maintaining software and systems. SaaS deployment does not require an organisation to invest in any hardware and can run over any reasonably fast and reliable broadband infrastructure. The vendor is completely accountable if there are issues with application delivery and therefore has an interest in ensuring that their products are reliable and easy to use.

SaaS is part of a wider move towards Internet-based automated services. (The megatrend that powers SaaS is the same one driving Web 2.0, SOA and every other expression of today’s increasingly Web-connected world.)‏

Gartner says that the yearly cost of purchasing and managing software applications can be four times the initial purchase cost.

Gartner found companies spend more than 75 percent of the total allocation IT budget on maintaining software and systems.

SaaS deployment does not require an organisation to invest in any hardware and can run over any reasonably fast and reliable broadband infrastructure.

The vendor is completely accountable if there are issues with application delivery and therefore has an interest in ensuring that their products are reliable and easy to use.

Why the SaaS Phenomenon? Cont. ... Higher return on assets (ROA): Optimization of sourcing strategy resulting in cost savings. In other words, I already have a capability (e.g. CRM) in house, but now I can source it more cheaply from the cloud. Shorter time to value: Opportunity to leverage software assets faster by shunting the deployment phase. Higher agility: Opportunity to leverage software that was not possible for me to leverage before due to lack of specific skill sets in house, internal policies or in house regulatory compliance etc. In other words, SaaS offers me the opportunity to tap into a capability I was not able to have before. This results in the opportunity to tap into a larger software asset pool enabling better business – IT alignment.

Higher return on assets (ROA): Optimization of sourcing strategy resulting in cost savings. In other words, I already have a capability (e.g. CRM) in house, but now I can source it more cheaply from the cloud.

Shorter time to value: Opportunity to leverage software assets faster by shunting the deployment phase.

Higher agility: Opportunity to leverage software that was not possible for me to leverage before due to lack of specific skill sets in house, internal policies or in house regulatory compliance etc. In other words, SaaS offers me the opportunity to tap into a capability I was not able to have before. This results in the opportunity to tap into a larger software asset pool enabling better business – IT alignment.

Google ... the UBER SaaS Directory Google Adwords Gmail Google Earth Google Chrome Google Groups Blogs Google Talk Google Maps Google 411 Google Checkout Google Understand their customers!

Directory

Google Adwords

Gmail

Google Earth

Google Chrome

Google Groups

Blogs

Google Talk

Google Maps

Google 411

Google Checkout

Google Understand their customers!

Google ... the UBER SaaS Directory – Google knows what your interests are Google Adwords – so they can deliver position adverts better Gmail – Google reads your mail Google Earth – Geographical Advert Position Google Chrome – To manage your browsing Google Groups – Direct marketing Blogs – Means of keeping you in their ad world Google Talk – Keeps you in their platform Google Maps - Knows where you are! Google 411 – Google has your phonenumber Google Checkout – Knows your purchasing habits Google Understand their customers!

Directory – Google knows what your interests are

Google Adwords – so they can deliver position adverts better

Gmail – Google reads your mail

Google Earth – Geographical Advert Position

Google Chrome – To manage your browsing

Google Groups – Direct marketing

Blogs – Means of keeping you in their ad world

Google Talk – Keeps you in their platform

Google Maps - Knows where you are!

Google 411 – Google has your phonenumber

Google Checkout – Knows your purchasing habits

Google Understand their customers!

Where SaaS is Likely to Go It’s all about SaaS companies that collect and make smart use of data about their customers, so don’t just look for the flashiest tools. Understanding the behaviour and use models of their customers. How do SaaS companies HARNESS that understanding of their customers and prospects. That's what's important! Understand their behaviours = Understand their needs. Serve them better Better next offerings Upsell more effectively Better for them AND their customers. It's not just the tools ... it the data.

It’s all about SaaS companies that collect and make smart use of data about their customers, so don’t just look for the flashiest tools.

Understanding the behaviour and use models of their customers.

How do SaaS companies HARNESS that understanding of their customers and prospects. That's what's important!

Understand their behaviours = Understand their needs.

Serve them better

Better next offerings

Upsell more effectively

Better for them AND their customers.

It's not just the tools ... it the data.

BlueBox's Vision for SaaS POS Sales & CRM Purchasing Inventory Payroll Vertical SaaS Offerings

POS

Sales & CRM

Purchasing

Inventory

Payroll

Vertical SaaS Offerings