How to convert clicks into profit !Circle the buying cycle
blue2purple
The magic process
Google is big…20% of new daily queries30 000 queries/second2,5 billion of queries/day2/3 of users use google.BE each day½ ...
Online behavior in Belgium96%
Google Adwords networkText AdsDisplay Ads
What do we do?
AdWords TargetingLieuxLanguesAppareilsAudiencesIntérêtsRéseauxHeures/jours de diffusionSystèmes d’exploitationOpérateurs
Google Display Network
Google Display NetworkDisplay Network1 Contextual targeting2 Placement Targeting3 Category Targeting4 Audience Targeting
What to analyse?Amount of sales, Revenue, cost per aqcuisitionPer KW / by Location / per device / per ad / by day/hour, et...
Remarketing is all you need !Awareness Interest Desire ActionConversion rate = 5%95 %Drop outremarketing
Remarketing
RemarketingTargeting 1: New prospects  exclude audience HOMETargeting 2: Remarketing on product categories, promotionsTar...
Case – Sector Retail
Monthly general overview16Cost (€) Conv.Conv. Cost(€)Conv. Rate Post View RevenueSeptember-12 average average average aver...
Remarketing Impact / Jan. 13 vs Oct. 12
Why Remarketing ? 5 High reasons1. Reach, Audience & frequency2. pricing & flexibility3. higher conversion rate / sales vo...
Thank you !Gaetan GodartSenior Account Manager+32 474 46 94 76gaetan.godart@blue2purple.comUSE YOUR DATA !
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AdWords Remarketing - April 2013

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AdWords Remarketing - April 2013

  1. 1. How to convert clicks into profit !Circle the buying cycle
  2. 2. blue2purple
  3. 3. The magic process
  4. 4. Google is big…20% of new daily queries30 000 queries/second2,5 billion of queries/day2/3 of users use google.BE each day½ of users made Google their homepage
  5. 5. Online behavior in Belgium96%
  6. 6. Google Adwords networkText AdsDisplay Ads
  7. 7. What do we do?
  8. 8. AdWords TargetingLieuxLanguesAppareilsAudiencesIntérêtsRéseauxHeures/jours de diffusionSystèmes d’exploitationOpérateurs
  9. 9. Google Display Network
  10. 10. Google Display NetworkDisplay Network1 Contextual targeting2 Placement Targeting3 Category Targeting4 Audience Targeting
  11. 11. What to analyse?Amount of sales, Revenue, cost per aqcuisitionPer KW / by Location / per device / per ad / by day/hour, etc…Analyse, measure, action
  12. 12. Remarketing is all you need !Awareness Interest Desire ActionConversion rate = 5%95 %Drop outremarketing
  13. 13. Remarketing
  14. 14. RemarketingTargeting 1: New prospects  exclude audience HOMETargeting 2: Remarketing on product categories, promotionsTargeting 3: interest category tagreting based on THANK YOU page (BETA)Targeting 4: Remarketing following the periodPotential strategies are:•Occasion List Strategy•PortfolioList Strategy•New Product/Free TrialReminder List Strategy•Staggered Discount Offer•Filter for Most QualifiedUsers•Find Enthusiasts WhoHaven‟t Visited Your site
  15. 15. Case – Sector Retail
  16. 16. Monthly general overview16Cost (€) Conv.Conv. Cost(€)Conv. Rate Post View RevenueSeptember-12 average average average average average averageOctober-12 average average average average average averageNovember-12 average average average average average averageDecember-12 average average average average average averageJanuary-13 moins 10% plus 19% moins 26% plus 27% plus 64% plus 26%February-13 moins 10% plus 19% moins 26% plus 27% plus 64% plus 26%RMKlaunch
  17. 17. Remarketing Impact / Jan. 13 vs Oct. 12
  18. 18. Why Remarketing ? 5 High reasons1. Reach, Audience & frequency2. pricing & flexibility3. higher conversion rate / sales volume / etc.4. flexible ad formats5. It works !!!
  19. 19. Thank you !Gaetan GodartSenior Account Manager+32 474 46 94 76gaetan.godart@blue2purple.comUSE YOUR DATA !

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