AdWords Remarketing - April 2013

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  • 1. How to convert clicks into profit !Circle the buying cycle
  • 2. blue2purple
  • 3. The magic process
  • 4. Google is big…20% of new daily queries30 000 queries/second2,5 billion of queries/day2/3 of users use google.BE each day½ of users made Google their homepage
  • 5. Online behavior in Belgium96%
  • 6. Google Adwords networkText AdsDisplay Ads
  • 7. What do we do?
  • 8. AdWords TargetingLieuxLanguesAppareilsAudiencesIntérêtsRéseauxHeures/jours de diffusionSystèmes d’exploitationOpérateurs
  • 9. Google Display Network
  • 10. Google Display NetworkDisplay Network1 Contextual targeting2 Placement Targeting3 Category Targeting4 Audience Targeting
  • 11. What to analyse?Amount of sales, Revenue, cost per aqcuisitionPer KW / by Location / per device / per ad / by day/hour, etc…Analyse, measure, action
  • 12. Remarketing is all you need !Awareness Interest Desire ActionConversion rate = 5%95 %Drop outremarketing
  • 13. Remarketing
  • 14. RemarketingTargeting 1: New prospects  exclude audience HOMETargeting 2: Remarketing on product categories, promotionsTargeting 3: interest category tagreting based on THANK YOU page (BETA)Targeting 4: Remarketing following the periodPotential strategies are:•Occasion List Strategy•PortfolioList Strategy•New Product/Free TrialReminder List Strategy•Staggered Discount Offer•Filter for Most QualifiedUsers•Find Enthusiasts WhoHaven‟t Visited Your site
  • 15. Case – Sector Retail
  • 16. Monthly general overview16Cost (€) Conv.Conv. Cost(€)Conv. Rate Post View RevenueSeptember-12 average average average average average averageOctober-12 average average average average average averageNovember-12 average average average average average averageDecember-12 average average average average average averageJanuary-13 moins 10% plus 19% moins 26% plus 27% plus 64% plus 26%February-13 moins 10% plus 19% moins 26% plus 27% plus 64% plus 26%RMKlaunch
  • 17. Remarketing Impact / Jan. 13 vs Oct. 12
  • 18. Why Remarketing ? 5 High reasons1. Reach, Audience & frequency2. pricing & flexibility3. higher conversion rate / sales volume / etc.4. flexible ad formats5. It works !!!
  • 19. Thank you !Gaetan GodartSenior Account Manager+32 474 46 94 76gaetan.godart@blue2purple.comUSE YOUR DATA !