Why L&D Struggles With Social Media…and How to Fix it
Welcome aboard…Presenter Company Co-Pilot Steve Boller Leanne Batchelder @BLPIndyMarketing & VP of Client bottomlineperformance.comCommunications RelationsStrategist @lmbatch@steveboller
Questions, AnswersAre these true for you?• I use social media at home.• I use social media for personal use… at work.• My company prohibits social media at work.• My company uses social media for work purposes.• My company ENCOURAGES social media for work purposes.Send us an IM response to this: “Itwould be hard to use social media atmy company because…”
…Did You Watch the Olympics?…You probably already knew the results before NBC’s broadcast.Live streams and results were available on social media…but NBC tried to ignore it.
Is Your Training Like NBC’s Olympic TV Coverage? Delayed? Irrelevant? Ignored?
WhatYou’ll Personal KnowledgeLearn Management (PKM) aka Informal Learning Create Buy-In hierarchy Coaching and support Set up Twitter…fast Twitter chats
Social Media is growing (duh)Based on the fact that you are here, I don’t need to bore you with the facts andfigures. You know social media is growing…fast. The train has left the station. Are you on it? If not, why?
Social Media, Social Networks What’s the difference?Social networks are “websites, portals, or channels where people get together to share information with each other.”Social Media is “content that gets shared, published, and circulated amongst various social networking sites.” Definition paraphrased from Carlo Ople: http://thenewmedia.com/social-media-versus-social-networking-sites/
Myths and LegendsIM us: What excuses do you hear people use to jus6fy not using social media?
Just the Facts✔ The US Marines and CIA use social media. ✔ The Tin Can API and BLPLMS make informal learning trackable in an LMS. ✔ Everyone needs a break at work…social media is a good way to take one. According to the 2012 eLearning Guild Informal Learning Research Report: 50-80% of workplace learning is informal.
What is PKM? This is you, doing PKM✔ How we naturally learn. ✔ Informal, ongoing, as ✔ We’ve always done needed. it.. Social media makes it easier.
PKM ≥ Informal Learning“Official” Definition My Definition:Informal learning includes Informal learning issituations where the what we do when welearner determines somecombination of the start walking, ridingprocess, location, bikes, talking, andpurpose, and content and searching Google. It’smay not even be aware intuitive and we don’tthat instruction has even realize we areoccurred. doing it.Dr. Saul Carliner, directorof the education doctoralprogram and associateprofessor at Concordia We’ve been learning informally for a University in Montreal,Canada, and author of long time.Informal Learning Basics
PKM ≥ Informal Learning My Definition: Informal learning is what we do when we start walking, riding bikes, talking, and searching Google. It’s intuitive and we don’t even realize we are doing it. We’ve been learning informally for a long time.
You aren’t a Trainer anymore. Trainer Community Manager
You aren’t a Trainer anymore. Trainer Community Manager Break down silos.
Expert view: eLearning Guild Simple social media technologies that people are already using can be very valuable for informal learning. (Pa Shank PhD CPT, eLearning Guild Research Director) IM us: What social media tools are best for PKM?
Which social network do you need?Low Social Network Learning uses Google+ Not that great..Google hangouts can be fun. Facebook Facebook pages and groups that are in the Usefulness workﬂow. LinkedIn Par6cipate in LinkedIn groups…if you dare. Niche Networks Pinterest, Learnist, SnapGuide…useful tools for learning. Check them out yourself! YouTube How-‐to guides, educa6onal content. Blog/Wiki Find great content, leave comments, learn from others. High TwiZer Find and converse with thought leaders in any ﬁeld. Ac6ve, growing social community with loads of learning possibili6es.
Create Buy-In ✔ Who’s resisting? IT? CEO? L&D? Learners? YOU?✔ Answer common ?s: Network security, time management,(insert yours here)✔ Go beyond the tools. It’s not JUST about Twitter.✔ Stick to your guns.✔ Does it really make sense?✔ Share success stories. -Jane Bozarth @janebozarth
Start from Scratch Meet Sally Social. She wants to: ✔ Set up an account ✔ Find people in her industry ✔ Follow industry trends ✔ Network Let’s get her started.
5 Ways to interact…Plain tweet Remember your #Hashtags!RetweetQuote tweetMention (uses @steveboller)Direct Message
How to tweet…and Like it! Share your interests…business and personal Free-write for insight Don’t force it Conversation is key
Don’t train, coachMandating won’t work.Big, large scale training programs won’t work.Acting like a friendly, little league soccer coach willwork.Explain “why Link games to games?” learning hierarchy Show and tell
Don’t train, coachExplain “why Link games to games?” learning hierarchy Show and tell
Have a coaching strategy… Individual meetings with leadership Listen more than you speak Adapt the coaching Let leaders set the tone
Death by policy… Don’t Do it! We scrapped our first social media policy draft…it was too specific and too demanding. Link games to learning hierarchy guidelines Show and IM us: Does your company have a tell social media policy or set of guidelines?
Death by policy… Don’t Do it! We scrapped our first social media policy draft…it was too specific and too demanding. Social Media Policies… Social Media Guidelines… cover your legal tracks. suggest usage methods. explain what NOT to do. Link gways to to started. show ames get are as simple as possible. learning grow into the help people tools. hierarchy guidelines Show and IM us: Does your company have a tell social media policy or set of guidelines?
You’ve “trained” them… now what? Link games to learning hierarchy Show ✔ Your team is ✔ New habits need ✔ A little and busy. a behavior trigger. organization tell goes a long way.
Twitter chats rock #TalkTech Thursdays at 3 pm EST Link games to learning hierarchy Show and ✔ Learn through ✔ Regular behavior trigger ✔ Idea generation conversation tell inside and outside the organization
How to host…Post a blog announcementPromote it!Use Tweetchat to participatePost a transcript
Additional Resources • 7 Great TwiZer chats for Learning • Tweetchat tutorial • How to use Google Reader • Favorite iPad apps, produc6vity apps for content cura6on. • Tools for power users Current clients can access these resources on our Client Only web portal. Ask your BLP Account Manager for details.