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Getting Started With Social Media For Learning

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Why learning and development departments struggle with social media...and how to fix it. …

Why learning and development departments struggle with social media...and how to fix it.

Learn about personal knowledge management, informal learning and more.

Published in: Technology, Business

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  • 1. Why L&D Struggles With Social Media…and How to Fix it
  • 2. Welcome aboard…Presenter Company Co-Pilot  Steve Boller Leanne Batchelder @BLPIndyMarketing & VP of Client bottomlineperformance.comCommunications RelationsStrategist @lmbatch@steveboller
  • 3. Questions, AnswersAre these true for you?•  I use social media at home.•  I use social media for personal use… at work.•  My company prohibits social media at work.•  My company uses social media for work purposes.•  My company ENCOURAGES social media for work purposes.Send us an IM response to this: “Itwould be hard to use social media atmy company because…”
  • 4. …Did  You  Watch  the  Olympics?…You probably already knew the results before NBC’s broadcast.Live streams and results were available on social media…but NBC tried to ignore it.
  • 5. Is Your Training Like NBC’s Olympic TV Coverage? Delayed? Irrelevant? Ignored?
  • 6. WhatYou’ll Personal KnowledgeLearn Management (PKM) aka Informal Learning Create Buy-In hierarchy   Coaching and support Set up Twitter…fast Twitter chats
  • 7. Social Media is growing  (duh)Based on the fact that you are here, I don’t need to bore you with the facts andfigures. You know social media is growing…fast. The train has left the station. Are you on it? If not, why?  
  • 8. Social Media, Social Networks What’s the difference?Social networks are “websites, portals, or channels where people get together to share information with each other.”Social Media is “content that gets shared, published, and circulated amongst various social networking sites.” Definition paraphrased from Carlo Ople: http://thenewmedia.com/social-media-versus-social-networking-sites/
  • 9. Myths and LegendsIM us:  What  excuses  do  you  hear  people  use  to  jus6fy  not  using  social  media?  
  • 10. Learning  Examples
  • 11. Just  the  Facts✔ The  US  Marines  and  CIA  use  social  media.    ✔ The  Tin  Can  API  and  BLPLMS  make  informal  learning   trackable  in  an  LMS.  ✔ Everyone  needs  a  break  at  work…social  media  is  a   good  way  to  take  one.   According to the 2012 eLearning Guild Informal Learning Research Report: 50-80% of workplace learning is informal.
  • 12. What is PKM? This is you, doing PKM✔  How  we  naturally  learn.    ✔  Informal,  ongoing,  as       ✔  We’ve  always  done                                 needed.   it..  Social  media  makes  it     easier.        
  • 13. PKM ≥ Informal Learning“Official” Definition My Definition:Informal learning includes Informal learning issituations where the what we do when welearner determines somecombination of the start walking, ridingprocess, location, bikes, talking, andpurpose, and content and searching Google. It’smay not even be aware intuitive and we don’tthat instruction has even realize we areoccurred. doing it.Dr. Saul Carliner, directorof the education doctoralprogram and associateprofessor at Concordia We’ve  been  learning  informally  for  a  University in Montreal,Canada, and author of long time.Informal Learning Basics    
  • 14. PKM ≥ Informal Learning My Definition: Informal learning is what we do when we start walking, riding bikes, talking, and searching Google. It’s intuitive and we don’t even realize we are doing it. We’ve  been  learning  informally  for  a   long time.
  • 15. You aren’t a Trainer anymore.  
  • 16. You aren’t a Trainer anymore.   Trainer   Community   Manager  
  • 17. You aren’t a Trainer anymore.   Trainer   Community   Manager   Break down silos.
  • 18. Expert view: eLearning Guild Simple  social  media  technologies  that   people  are  already  using  can  be  very   valuable  for  informal  learning.   (Pa  Shank  PhD  CPT,  eLearning  Guild  Research   Director)       IM us: What social media tools are best for PKM?    
  • 19. Network  Overload
  • 20. Which social network do you need?Low   Social  Network     Learning  uses   Google+   Not  that  great..Google  hangouts  can  be  fun.   Facebook   Facebook  pages  and  groups  that  are  in  the   Usefulness   workflow.   LinkedIn   Par6cipate  in  LinkedIn  groups…if  you  dare.   Niche  Networks   Pinterest,  Learnist,  SnapGuide…useful  tools  for   learning.  Check  them  out  yourself!   YouTube   How-­‐to  guides,  educa6onal  content.   Blog/Wiki   Find  great  content,  leave  comments,  learn  from   others.  High   TwiZer   Find  and  converse  with  thought  leaders  in  any   field.  Ac6ve,  growing  social  community  with  loads   of  learning  possibili6es.  
  • 21. Create  Buy-In  
  • 22. Create  Buy-In  ✔ Who’s resisting? IT? CEO? L&D? Learners? YOU?✔ Answer common ?s: Network security, time management,(insert yours here)✔ Go beyond the tools. It’s not JUST about Twitter.✔ Stick to your guns.✔ Does it really make sense?✔ Share success stories. -Jane Bozarth @janebozarth
  • 23. Start from Scratch   Meet Sally Social. She wants to: ✔ Set up an account ✔ Find people in her industry ✔ Follow industry trends ✔ Network     Let’s  get  her  started.  
  • 24. 5 Ways to interact…Plain tweet Remember your #Hashtags!RetweetQuote tweetMention (uses @steveboller)Direct Message
  • 25. …But, what should I tweet about?
  • 26. How to tweet…and Like it! Share your interests…business and personal   Free-write for insight Don’t force it Conversation is key
  • 27. Don’t train, coachMandating won’t work.Big, large scale training programs won’t work.Acting like a friendly, little league soccer coach willwork.Explain  “why     Link  games  to  games?”   learning     hierarchy   Show   and   tell  
  • 28. Don’t train, coachExplain  “why   Link  games  to  games?”   learning     hierarchy   Show   and   tell  
  • 29. Have a coaching strategy… Individual meetings with leadership Listen more than you speak Adapt the coaching Let leaders set the tone
  • 30. Death by policy… Don’t Do it! We scrapped our first social media policy draft…it was too specific and too demanding. Link  games  to   learning     hierarchy   guidelines   Show   and   IM us: Does your company have a tell   social media policy or set of guidelines?  
  • 31. Death by policy… Don’t Do it! We scrapped our first social media policy draft…it was too specific and too demanding. Social  Media  Policies…   Social  Media  Guidelines…   cover  your  legal  tracks.   suggest  usage  methods.   explain  what  NOT  to  do.   Link  gways  to  to   started.   show   ames   get   are  as  simple  as  possible.   learning     grow  into  the   help  people   tools.   hierarchy   guidelines   Show   and   IM us: Does your company have a tell   social media policy or set of guidelines?  
  • 32. You’ve “trained” them… now what? Link  games  to   learning     hierarchy   Show  ✔ Your team is ✔ New habits need ✔ A little and  busy. a behavior trigger. organization tell     goes a long way.
  • 33. Twitter chats rock #TalkTech Thursdays at 3 pm EST Link  games  to   learning     hierarchy   Show   and  ✔  Learn through ✔ Regular behavior trigger ✔ Idea generation conversation   tell   inside and outside the organization  
  • 34. How to host…Post a blog announcementPromote it!Use Tweetchat to participatePost a transcript
  • 35. Promote It 36
  • 36. Where We Started (December 2011) 37
  • 37. Agenda 38
  • 38. Benefits of Twitter chats… Rapid info exchange Break down silos Regular task acts as a behavior trigger. Encourages reading, synthesizing through Twitter.
  • 39. What about Internal Networks? Didn’t work for us, might work for you. Privacy/Security You’re still building silos.
  • 40. WhatWe’ve Personal KnowledgeLearned Management (PKM) aka Informal Learning Create Buy-In hierarchy   Coaching and support Set up Twitter…fast Twitter chats
  • 41. Dare to make your company learning different.   Just in time In the workflow Embraced  
  • 42. Questions?
  • 43. Thank You•  steve@bottomlineperformance.com•  www.bottomlineperformance.com/lolblog•  Twitter: @BLPIndy, @SteveBoller
  • 44. Additional Resources  •  7  Great  TwiZer  chats  for  Learning  •  Tweetchat  tutorial  •  How  to  use  Google  Reader  •  Favorite  iPad  apps,  produc6vity  apps  for  content   cura6on.  •  Tools  for  power  users  Current  clients  can  access  these  resources  on  our  Client  Only  web  portal.  Ask  your  BLP  Account  Manager  for  details.