Ferry Building, San Francisco 
Welcome Sign, Las Vegas, Nevada
iText, an open source PDF library 
Java 
C#
Heat Map 2013 — Google Analytics
Sales 13Q1-14Q2: countries
First Open Source Release: 2000 
Adobe Headquarters, San Jose, CA
First book: 2006 
Digital Guru Technical Bookshop, Sunnyvale, CA
First IP Review: 2007 
JRA Law, Pine Street, San Francisco, CA
First substantial revenue: 2009 
Golden Gate Park Aquarium, San Francisco, CA
Company Structure 
Shareholders: 
- Ingeborg Willaert (50%) 
- Bruno Lowagie (50%) 
iText Group NV 
°2008 Belgium 
IP, TM,...
First Visit to the US: 2010 
Union Square, San Francisco, CA
Tip #1: Start a business in the US 
Wall Street Bull, New York City, New York
LLC? C Corp? Double Tax? Transfer pricing? 
Cable Car, Powel & Market, San Francisco, CA
iText’s first sales people 
Guerneville, CA
Tip #2: Get a Social Security Number (SSN) 
4th of July parade, Washington DC
You’ll need it when you buy a property 
Pied-à-terre Lowagie-Willaert, Redwood City, CA
Tip #3: Build a Credit History 
Bank of the West, Bush street, San Francisco, CA
Where to start? 
Grand Canyon, Arizona
Where to find help? 
Chinatown Gate, San Francisco, CA
Tip #4: iMinds ̶ Go Global 
Plug and Play Tech Center, Sunnyvale, CA
Office space? You may not need it! 
Plug and Play Tech Center, Sunnyvale, CA
Connections! 
Plug and Play Tech Center, Sunnyvale, CA
Tip #5: BelCham 
Manhattan, view from the Empire State Building, New York
Tip #0: Meet people! 
Los Gatos, CA
Digital Detox Social Hike 
Los Gatos, CA
Pitch! Pitch! Pitch! 
Los Gatos, CA
Go to events 
Community Leadership Summit- West, Santa Clara, CA
Tip #6: Visit meetup.com 
Community Leadership Summit- West, Santa Clara, CA
Where to stay? 
Oakwood Apartments, Mountain View, CA
Where to stay? 
Country Inn & Suites, San Carlos, CA
Tip #7: Flanders Investment & Trade 
Logan Airport, Boston, Massachusetts
Tip #8: Beware of Cultural Differences 
Pied-à-terre Lowagie-Willaert, Redwood City, CA
Guns are Good; Subsidies are Evil 
The Fish Market, Palo Alto, CA
What about politics? 
The White House, Washington DC
Deep down, Americans love Europe 
Castello Di Amorosa, Calistoga, CA
But when in America… 
Safeway, Redwood City, CA
Go with the flow 
Castello Di Amorosa, Calistoga, CA
Tip #9: Be a Member
Don’t be afraid of the big boys 
SAP, Palo Alto, CA 
Adobe HQ, San Jose, CA 
Oracle HQ, 
Redwood Shores, CA
Yosemite National Park, CA 
Make “Resilience” your middle name
Tip #10: Hire US employees 
Boston, Massachusetts
But beware of the time difference 
San Francisco Bay, CA
If you have built castles in the air, your work need not be lost; that is where they should be. Now put the foundations un...
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Doing business in the US: Yes, You Can!

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Draft of the slide deck for my talk at VOKA on Friday, September 5, 2014: http://www.voka.be/oost-vlaanderen/opleidingen/2014/9/zakelijk-succes-in-de-vs/

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Transcript of "Doing business in the US: Yes, You Can!"

  1. 1. Ferry Building, San Francisco Welcome Sign, Las Vegas, Nevada
  2. 2. iText, an open source PDF library Java C#
  3. 3. Heat Map 2013 — Google Analytics
  4. 4. Sales 13Q1-14Q2: countries
  5. 5. First Open Source Release: 2000 Adobe Headquarters, San Jose, CA
  6. 6. First book: 2006 Digital Guru Technical Bookshop, Sunnyvale, CA
  7. 7. First IP Review: 2007 JRA Law, Pine Street, San Francisco, CA
  8. 8. First substantial revenue: 2009 Golden Gate Park Aquarium, San Francisco, CA
  9. 9. Company Structure Shareholders: - Ingeborg Willaert (50%) - Bruno Lowagie (50%) iText Group NV °2008 Belgium IP, TM, Development Marketing iText Software BVBA °2011 Belgium Sales EMEA/Asia iText Software Corp. °2009 USA (CA/MA) Sales Americas/Oceania Board of Directors: - Peter Camps (chairman) - Ingeborg Willaert - Bruno Lowagie Advisory Board: - Andrew Binstock - Mark de Visser - Bernard Slede
  10. 10. First Visit to the US: 2010 Union Square, San Francisco, CA
  11. 11. Tip #1: Start a business in the US Wall Street Bull, New York City, New York
  12. 12. LLC? C Corp? Double Tax? Transfer pricing? Cable Car, Powel & Market, San Francisco, CA
  13. 13. iText’s first sales people Guerneville, CA
  14. 14. Tip #2: Get a Social Security Number (SSN) 4th of July parade, Washington DC
  15. 15. You’ll need it when you buy a property Pied-à-terre Lowagie-Willaert, Redwood City, CA
  16. 16. Tip #3: Build a Credit History Bank of the West, Bush street, San Francisco, CA
  17. 17. Where to start? Grand Canyon, Arizona
  18. 18. Where to find help? Chinatown Gate, San Francisco, CA
  19. 19. Tip #4: iMinds ̶ Go Global Plug and Play Tech Center, Sunnyvale, CA
  20. 20. Office space? You may not need it! Plug and Play Tech Center, Sunnyvale, CA
  21. 21. Connections! Plug and Play Tech Center, Sunnyvale, CA
  22. 22. Tip #5: BelCham Manhattan, view from the Empire State Building, New York
  23. 23. Tip #0: Meet people! Los Gatos, CA
  24. 24. Digital Detox Social Hike Los Gatos, CA
  25. 25. Pitch! Pitch! Pitch! Los Gatos, CA
  26. 26. Go to events Community Leadership Summit- West, Santa Clara, CA
  27. 27. Tip #6: Visit meetup.com Community Leadership Summit- West, Santa Clara, CA
  28. 28. Where to stay? Oakwood Apartments, Mountain View, CA
  29. 29. Where to stay? Country Inn & Suites, San Carlos, CA
  30. 30. Tip #7: Flanders Investment & Trade Logan Airport, Boston, Massachusetts
  31. 31. Tip #8: Beware of Cultural Differences Pied-à-terre Lowagie-Willaert, Redwood City, CA
  32. 32. Guns are Good; Subsidies are Evil The Fish Market, Palo Alto, CA
  33. 33. What about politics? The White House, Washington DC
  34. 34. Deep down, Americans love Europe Castello Di Amorosa, Calistoga, CA
  35. 35. But when in America… Safeway, Redwood City, CA
  36. 36. Go with the flow Castello Di Amorosa, Calistoga, CA
  37. 37. Tip #9: Be a Member
  38. 38. Don’t be afraid of the big boys SAP, Palo Alto, CA Adobe HQ, San Jose, CA Oracle HQ, Redwood Shores, CA
  39. 39. Yosemite National Park, CA Make “Resilience” your middle name
  40. 40. Tip #10: Hire US employees Boston, Massachusetts
  41. 41. But beware of the time difference San Francisco Bay, CA
  42. 42. If you have built castles in the air, your work need not be lost; that is where they should be. Now put the foundations under them. (Henry David Thoreau) Personally I’m always ready to learn, although I do not always like being taught. (Winston Churchill) A process cannot be understood by stopping it. Understanding must move with the flow of the process, must join it and flow with it. (Frank Herbert, Dune) Men who are doers can also be thinkers, but the thinking is done on the move, in the midst of events. (Colleen McCullough, The October Horse) There are people that fish, and those who just disturb the water. (Chinese proverb) Do or do not... There is no try (Yoda) Oracle HQ, Redwood Shores, CA
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