How to create Products People want …
Thomas Schranz
CEO & Product at Blossom
Who is this Guy?
Rich Paret / Director of Engineering at Twitter
“Blossom keeps it simple and lets us focus on the work.
Great integration ...
Product Super Powers
“People don’t want to buy a quarter inch drill.
They want a quarter inch hole.”
—Theodore Levitt
“Strategy without tactics is the slowest route to victory.
Tactics without strategy is the noise before defeat.”
— Sun Tzu
Seasons
Episodes
Stories
Seasons (Quarters?)
Episodes (not “Sprints”)
(Job-) Stories
Seasons
Episodes
Stories
Product Super Powers
Lean Product Management @blossom_io
thomas@blossom.io
blossom.io/resources
_ _tosh
Get in touch …
How to create Products that People want
How to create Products that People want
How to create Products that People want
How to create Products that People want
How to create Products that People want
How to create Products that People want
How to create Products that People want
How to create Products that People want
How to create Products that People want
How to create Products that People want
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How to create Products that People want

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Creating products people want is incredibly hard. This is a brief presentation on a concept called "jobs to be done" by Clay Christensen

Published in: Design, Business, Technology
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Transcript of "How to create Products that People want"

  1. 1. How to create Products People want … Thomas Schranz CEO & Product at Blossom
  2. 2. Who is this Guy?
  3. 3. Rich Paret / Director of Engineering at Twitter “Blossom keeps it simple and lets us focus on the work. Great integration with Hipchat as well!” Agile Project Management
  4. 4. Product Super Powers
  5. 5. “People don’t want to buy a quarter inch drill. They want a quarter inch hole.” —Theodore Levitt
  6. 6. “Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” — Sun Tzu
  7. 7. Seasons Episodes Stories
  8. 8. Seasons (Quarters?) Episodes (not “Sprints”) (Job-) Stories
  9. 9. Seasons Episodes Stories
  10. 10. Product Super Powers
  11. 11. Lean Product Management @blossom_io thomas@blossom.io blossom.io/resources _ _tosh Get in touch …
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