How to build the next Facebook

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How to build the next Facebook

  1. 1. How to build the next Facebook A step by step guide to build the web & mobile apps of tomorrow hello@blossom.io @blossom_io
  2. 2. Content Intro   How  to  build  the  next  Facebook   Lifecycle  of  a  Customer   Recap   Books   How to build the next Facebook
  3. 3. Facebook Today 800+  million  acAve  users           Messaging,  News,  Gaming,  Movie  Trailers   $3.7  billion  revenue  in  2011   How to build the next Facebook
  4. 4. Facemash
  5. 5. Facebook - 8 yrs ago
  6. 6. Ship early Build something quickly (Prototype) Minimum Viable Product (MVP) Get feedback earlier How to build the next Facebook
  7. 7. Ship often
  8. 8. Ship often Ship as soon as a feature is ready Get continuous feedback Roll back a version quickly How to build the next Facebook
  9. 9. Focus Focus on the most important problems Low hanging fruit: Improve what works Sounds simple, but most companies waste a lot of time How to build the next Facebook
  10. 10. Focus
  11. 11. Focus
  12. 12. Focus
  13. 13. Focus
  14. 14. Be bold Make bold decisions, even if wrong sometimes No risks -> No learning Building great things means taking risks How to build the next Facebook
  15. 15. Be bold Trust your gut feeling: Real Identity
  16. 16. Be bold Trust your gut feeling: Timeline
  17. 17. Be bold Trust your gut feeling: Facebook acquired Friendfeed Brad Taylor was hired as CTO of Facebook How to build the next Facebook
  18. 18. Be open Share more information -> better decisions -> greater impact Communication is a key factor Facebook: Hackathon (Chat, Timeline, Video) How to build the next Facebook
  19. 19. Customer Lifecycle Acquisition – What channels do users come from? Activation – What % had a "happy" initial experience? Retention – Do they come back? Referral – Do they like it enough to tell friends? Revenue – Do they Pay? How to build the next Facebook
  20. 20. Customer Lifecycle Dave McClure 500 Startups Pirate Metrics How to build the next Facebook
  21. 21. Aquisition Channels,  Channels,  Channels   (NewslePers,  Blogs,  Campaigns,  …)     Facebook  now:  mouth-­‐to-­‐mouth,  brands,  media   Facebook  earlier:  mouth-­‐to-­‐mouth  (Harvard)   How to build the next Facebook
  22. 22. Activation Provide  great  iniAal  experience/   smooth  onboarding   Make  your  product  aPracAve  /  show  your  value   Values  of  Facebook:   Easily  get  in  touch  with  friends,  classmates,   network  updates  …   How to build the next Facebook
  23. 23. Retention Get  your  customers  back!   Remind  them  why  you  are  valuable  to  them   (Email,  Personal  Updates)   Facebook:   Magic  Number  10   How to build the next Facebook
  24. 24. Referral Will  people  tell  their  friends?   Provide  great  app  experience   Only  happy  customers  will  refer  you   How to build the next Facebook
  25. 25. Referral 1  invite  =  250  MB  Free  
  26. 26. Referral Rate  a`er  you  had  a  great  experience  
  27. 27. Referral
  28. 28. Revenue MoneAzaAon  Models   eBook     1  Ame  payment     SpoAfy     SubscripAon  /  Recurring  Payment   Facebook   Partners  (Ads,  Gaming)   How to build the next Facebook
  29. 29. Recap Ship early –> Learn early How to build the next Facebook
  30. 30. Recap Ship often -> Learn often How to build the next Facebook
  31. 31. Recap Focus on what matters How to build the next Facebook
  32. 32. Recap Think about the Customer Lifecycle How to build the next Facebook
  33. 33. Books The Lean Startup Eric Ries Running Lean (2nd Edition) Ash Maurya The Entrepreneur‘s Guide to Customer Development Brant Cooper & Patrick Vlaskovits Designed for use Lukas Mathis How to build the next Facebook
  34. 34. Workshop Metrics for Pirates How to build the next Facebook
  35. 35. MVP Example Apple Appstore: highlight How to build the next Facebook Website: http://highlig.ht/
  36. 36. Thank you. Questions? @blossom_io hello@blossom.io http://www.blossom.io How to build the next Facebook

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