Your SlideShare is downloading. ×
How to build the next Facebook
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

How to build the next Facebook

219

Published on

Published in: Business, Technology, Sports
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
219
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. How to build the next Facebook A step by step guide to build the web & mobile apps of tomorrow hello@blossom.io @blossom_io
  • 2. Content Intro   How  to  build  the  next  Facebook   Lifecycle  of  a  Customer   Recap   Books   How to build the next Facebook
  • 3. Facebook Today 800+  million  acAve  users           Messaging,  News,  Gaming,  Movie  Trailers   $3.7  billion  revenue  in  2011   How to build the next Facebook
  • 4. Facemash
  • 5. Facebook - 8 yrs ago
  • 6. Ship early Build something quickly (Prototype) Minimum Viable Product (MVP) Get feedback earlier How to build the next Facebook
  • 7. Ship often
  • 8. Ship often Ship as soon as a feature is ready Get continuous feedback Roll back a version quickly How to build the next Facebook
  • 9. Focus Focus on the most important problems Low hanging fruit: Improve what works Sounds simple, but most companies waste a lot of time How to build the next Facebook
  • 10. Focus
  • 11. Focus
  • 12. Focus
  • 13. Focus
  • 14. Be bold Make bold decisions, even if wrong sometimes No risks -> No learning Building great things means taking risks How to build the next Facebook
  • 15. Be bold Trust your gut feeling: Real Identity
  • 16. Be bold Trust your gut feeling: Timeline
  • 17. Be bold Trust your gut feeling: Facebook acquired Friendfeed Brad Taylor was hired as CTO of Facebook How to build the next Facebook
  • 18. Be open Share more information -> better decisions -> greater impact Communication is a key factor Facebook: Hackathon (Chat, Timeline, Video) How to build the next Facebook
  • 19. Customer Lifecycle Acquisition – What channels do users come from? Activation – What % had a "happy" initial experience? Retention – Do they come back? Referral – Do they like it enough to tell friends? Revenue – Do they Pay? How to build the next Facebook
  • 20. Customer Lifecycle Dave McClure 500 Startups Pirate Metrics How to build the next Facebook
  • 21. Aquisition Channels,  Channels,  Channels   (NewslePers,  Blogs,  Campaigns,  …)     Facebook  now:  mouth-­‐to-­‐mouth,  brands,  media   Facebook  earlier:  mouth-­‐to-­‐mouth  (Harvard)   How to build the next Facebook
  • 22. Activation Provide  great  iniAal  experience/   smooth  onboarding   Make  your  product  aPracAve  /  show  your  value   Values  of  Facebook:   Easily  get  in  touch  with  friends,  classmates,   network  updates  …   How to build the next Facebook
  • 23. Retention Get  your  customers  back!   Remind  them  why  you  are  valuable  to  them   (Email,  Personal  Updates)   Facebook:   Magic  Number  10   How to build the next Facebook
  • 24. Referral Will  people  tell  their  friends?   Provide  great  app  experience   Only  happy  customers  will  refer  you   How to build the next Facebook
  • 25. Referral 1  invite  =  250  MB  Free  
  • 26. Referral Rate  a`er  you  had  a  great  experience  
  • 27. Referral
  • 28. Revenue MoneAzaAon  Models   eBook     1  Ame  payment     SpoAfy     SubscripAon  /  Recurring  Payment   Facebook   Partners  (Ads,  Gaming)   How to build the next Facebook
  • 29. Recap Ship early –> Learn early How to build the next Facebook
  • 30. Recap Ship often -> Learn often How to build the next Facebook
  • 31. Recap Focus on what matters How to build the next Facebook
  • 32. Recap Think about the Customer Lifecycle How to build the next Facebook
  • 33. Books The Lean Startup Eric Ries Running Lean (2nd Edition) Ash Maurya The Entrepreneur‘s Guide to Customer Development Brant Cooper & Patrick Vlaskovits Designed for use Lukas Mathis How to build the next Facebook
  • 34. Workshop Metrics for Pirates How to build the next Facebook
  • 35. MVP Example Apple Appstore: highlight How to build the next Facebook Website: http://highlig.ht/
  • 36. Thank you. Questions? @blossom_io hello@blossom.io http://www.blossom.io How to build the next Facebook

×