How to build
the next Facebook
A step by step guide to build the web & mobile apps of tomorrow

hello@blossom.io
@blossom_...
Content
Intro	
  
How	
  to	
  build	
  the	
  next	
  Facebook	
  
Lifecycle	
  of	
  a	
  Customer	
  
Recap	
  
Books	
...
Facebook Today
800+	
  million	
  acAve	
  users	
   	
   	
  
	
   	
   Messaging,	
  News,	
  Gaming,	
  Movie	
  Traile...
Facemash
Facebook - 8 yrs ago
Ship early
Build something quickly (Prototype)
Minimum Viable Product (MVP)
Get feedback earlier

How to build the next Fa...
Ship often
Ship often
Ship as soon as a feature is ready
Get continuous feedback
Roll back a version quickly

How to build the next F...
Focus
Focus on the most important problems
Low hanging fruit: Improve what works
Sounds simple, but most companies waste a...
Focus
Focus
Focus
Focus
Be bold
Make bold decisions, even if wrong sometimes
No risks -> No learning
Building great things means taking risks

How...
Be bold
Trust your gut feeling: Real Identity
Be bold
Trust your gut feeling: Timeline
Be bold
Trust your gut feeling:
Facebook acquired Friendfeed
Brad Taylor was hired as CTO of Facebook

How to build the ne...
Be open
Share more information -> better decisions ->
greater impact
Communication is a key factor
Facebook:
Hackathon (Ch...
Customer Lifecycle
Acquisition

– What channels do users come from?

Activation

– What % had a "happy" initial experience...
Customer Lifecycle
Dave McClure
500 Startups
Pirate Metrics

How to build the next Facebook
Aquisition
Channels,	
  Channels,	
  Channels	
  
(NewslePers,	
  Blogs,	
  Campaigns,	
  …)	
  	
  
Facebook	
  now:	
  m...
Activation
Provide	
  great	
  iniAal	
  experience/	
  
smooth	
  onboarding	
  
Make	
  your	
  product	
  aPracAve	
  /...
Retention
Get	
  your	
  customers	
  back!	
  
Remind	
  them	
  why	
  you	
  are	
  valuable	
  to	
  them	
  
(Email,	...
Referral
Will	
  people	
  tell	
  their	
  friends?	
  
Provide	
  great	
  app	
  experience	
  
Only	
  happy	
  custom...
Referral

1	
  invite	
  =	
  250	
  MB	
  Free	
  
Referral

Rate	
  a`er	
  you	
  had	
  a	
  great	
  experience	
  
Referral
Revenue
MoneAzaAon	
  Models	
  
eBook	
   	
   1	
  Ame	
  payment	
  	
  
SpoAfy	
   	
   SubscripAon	
  /	
  Recurring	...
Recap

Ship early –> Learn early

How to build the next Facebook
Recap

Ship often -> Learn often

How to build the next Facebook
Recap

Focus on what matters

How to build the next Facebook
Recap

Think about the
Customer Lifecycle

How to build the next Facebook
Books
The Lean Startup
Eric Ries

Running Lean (2nd Edition)
Ash Maurya

The Entrepreneur‘s Guide to Customer Development
...
Workshop

Metrics for Pirates

How to build the next Facebook
MVP Example

Apple Appstore: highlight
How to build the next Facebook

Website: http://highlig.ht/
Thank you. Questions?
@blossom_io
hello@blossom.io

http://www.blossom.io

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Transcript of "How to build the next Facebook"

  1. 1. How to build the next Facebook A step by step guide to build the web & mobile apps of tomorrow hello@blossom.io @blossom_io
  2. 2. Content Intro   How  to  build  the  next  Facebook   Lifecycle  of  a  Customer   Recap   Books   How to build the next Facebook
  3. 3. Facebook Today 800+  million  acAve  users           Messaging,  News,  Gaming,  Movie  Trailers   $3.7  billion  revenue  in  2011   How to build the next Facebook
  4. 4. Facemash
  5. 5. Facebook - 8 yrs ago
  6. 6. Ship early Build something quickly (Prototype) Minimum Viable Product (MVP) Get feedback earlier How to build the next Facebook
  7. 7. Ship often
  8. 8. Ship often Ship as soon as a feature is ready Get continuous feedback Roll back a version quickly How to build the next Facebook
  9. 9. Focus Focus on the most important problems Low hanging fruit: Improve what works Sounds simple, but most companies waste a lot of time How to build the next Facebook
  10. 10. Focus
  11. 11. Focus
  12. 12. Focus
  13. 13. Focus
  14. 14. Be bold Make bold decisions, even if wrong sometimes No risks -> No learning Building great things means taking risks How to build the next Facebook
  15. 15. Be bold Trust your gut feeling: Real Identity
  16. 16. Be bold Trust your gut feeling: Timeline
  17. 17. Be bold Trust your gut feeling: Facebook acquired Friendfeed Brad Taylor was hired as CTO of Facebook How to build the next Facebook
  18. 18. Be open Share more information -> better decisions -> greater impact Communication is a key factor Facebook: Hackathon (Chat, Timeline, Video) How to build the next Facebook
  19. 19. Customer Lifecycle Acquisition – What channels do users come from? Activation – What % had a "happy" initial experience? Retention – Do they come back? Referral – Do they like it enough to tell friends? Revenue – Do they Pay? How to build the next Facebook
  20. 20. Customer Lifecycle Dave McClure 500 Startups Pirate Metrics How to build the next Facebook
  21. 21. Aquisition Channels,  Channels,  Channels   (NewslePers,  Blogs,  Campaigns,  …)     Facebook  now:  mouth-­‐to-­‐mouth,  brands,  media   Facebook  earlier:  mouth-­‐to-­‐mouth  (Harvard)   How to build the next Facebook
  22. 22. Activation Provide  great  iniAal  experience/   smooth  onboarding   Make  your  product  aPracAve  /  show  your  value   Values  of  Facebook:   Easily  get  in  touch  with  friends,  classmates,   network  updates  …   How to build the next Facebook
  23. 23. Retention Get  your  customers  back!   Remind  them  why  you  are  valuable  to  them   (Email,  Personal  Updates)   Facebook:   Magic  Number  10   How to build the next Facebook
  24. 24. Referral Will  people  tell  their  friends?   Provide  great  app  experience   Only  happy  customers  will  refer  you   How to build the next Facebook
  25. 25. Referral 1  invite  =  250  MB  Free  
  26. 26. Referral Rate  a`er  you  had  a  great  experience  
  27. 27. Referral
  28. 28. Revenue MoneAzaAon  Models   eBook     1  Ame  payment     SpoAfy     SubscripAon  /  Recurring  Payment   Facebook   Partners  (Ads,  Gaming)   How to build the next Facebook
  29. 29. Recap Ship early –> Learn early How to build the next Facebook
  30. 30. Recap Ship often -> Learn often How to build the next Facebook
  31. 31. Recap Focus on what matters How to build the next Facebook
  32. 32. Recap Think about the Customer Lifecycle How to build the next Facebook
  33. 33. Books The Lean Startup Eric Ries Running Lean (2nd Edition) Ash Maurya The Entrepreneur‘s Guide to Customer Development Brant Cooper & Patrick Vlaskovits Designed for use Lukas Mathis How to build the next Facebook
  34. 34. Workshop Metrics for Pirates How to build the next Facebook
  35. 35. MVP Example Apple Appstore: highlight How to build the next Facebook Website: http://highlig.ht/
  36. 36. Thank you. Questions? @blossom_io hello@blossom.io http://www.blossom.io How to build the next Facebook
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