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What is Social Business?

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Kate Cooper, MD of BLOOM defines Social Business and how, if leveraged correctly can bring about positive change within an organisation and deliver long-term, strategic results across multiple …

Kate Cooper, MD of BLOOM defines Social Business and how, if leveraged correctly can bring about positive change within an organisation and deliver long-term, strategic results across multiple business functions.

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  • 1. WWW.BLOOMWORLDWIDE.COM WHAT IS SOCIAL BUSINESS?     Grown Up Social Media
  • 2. WWW.BLOOMWORLDWIDE.COM From Business As Usual > Social Business Social Business is the difference between what it means to ‘DO’ social and what it means to ‘BE’ social. Many brands and businesses are now ‘doing’ social through activating social media to meet marcoms objectives. Some with great success. However, to really leverage the opportunity of social media, you have to BE social by becoming a social business. When it comes to Being Social, what happens internally is as important as what happens externally. It is by leveraging the full potential of Social Business practices that your organisation can deliver long-term, strategic results across multiple business functions. SOCIAL BUSINESS Strategic Scalable Integrated Used for multiple business functions Dialogue Engagement Value for the consumer Advocacy Customer-centric Key strategic business objectives Large-scale returns BUSINESS AS USUAL Tactical Not scalable Siloed Used as traditional PR/marcomms channel Broadcast Speaking & listening Value for the business Loyalty Company-centric Tactical marketing metrics Small-scale results
  • 3. WWW.BLOOMWORLDWIDE.COM Common questions that lead people down the Social Business path ①  How do we more closely link our external social media activations to delivering our company’s business objectives? ②  How do we structure our operation to cost effectively scale our social media efforts – should we outsource or build internal capabilities? ③  What other ways could social technology be used to meet our internal and external objectives? ④  How do we measure how effective we are and use insight to make us even more effective?
  • 4. WWW.BLOOMWORLDWIDE.COM The difference between Social Business and Social Media SOCIAL BUSINESS A business consciously designed to leverage the significant changes brought about by the proliferation of social media and social technologies that empower the social customer. SOCIAL MEDIA The platforms and media that enable digital interactivity by engaging users to participate in, comment on and create content as a means of communicating with their social graph, businesses, brands and other users.
  • 5. WWW.BLOOMWORLDWIDE.COM If you always do what you've always done, you'll always get what you've always got you’re going backwards.
  • 6. WWW.BLOOMWORLDWIDE.COM WELCOME TO THE NEW CONTEXT OF DOING BUSINESS WELCOME TO SOCIAL BUSINESS FIND OUT MORE AT WWW.BLOOMWORLDWIDE.COM @BLOOMWORLDWIDE