What is Facebook's Paper?

Like this? Share it with your network

Share

What is Facebook's Paper?

  • 782 views
Uploaded on

Paper – Facebook's new iPhone app – launches on 3rd February 2014. As with any change in social media, BLOOM are interested in what this means for brands using social media to engage with their......

Paper – Facebook's new iPhone app – launches on 3rd February 2014. As with any change in social media, BLOOM are interested in what this means for brands using social media to engage with their audiences. Read here for a advice on how it works and how you can benefit.

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads

Views

Total Views
782
On Slideshare
571
From Embeds
211
Number of Embeds
3

Actions

Shares
Downloads
2
Comments
0
Likes
2

Embeds 211

http://www.bloomworldwide.com 199
http://bloom.youareempire.co.uk 10
http://plus.url.google.com 2

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. WWW.BLOOMWORLDWIDE.COM
  • 2. Image  led,  full  screen  interface  with  exis,ng  Facbeook  content   Familiar,  intui,ve  gestures  to  interact  with  content   Automa,cally  playing  videos;  4lt  to  pan  landscape  photos   Rich  content  driven  news  and  topic  feeds   Immersive experience and rich content of equal importance WWW.BLOOMWORLDWIDE.COM Source:  RJ  Metrics  
  • 3. Human curated content feeds mean you’ve got to do great stuff and keep doing great stuff to be front and centre A diverse, rich-media filled content strategy for Facebook just became more important than ever. Community managers need to boost excellent copywriting and great interpersonal skills with image curation and video creation. “One-hit-wonder” content will have even shorter life-spans on Paper. Consistent quality will be rewarded over instant gratification WWW.BLOOMWORLDWIDE.COM
  • 4. How to succeed on Paper now and long term? Community  Managers   • Give  them  rich-­‐media  content  training,  or  enable  your  crea4ve  team  to  be  community   managers   Content  strategy   • Review  your  plans  in  light  of  the  sec4on  of  Paper  you  want  to  appear  prominently  in,  and  align   your  content  accordingly   Content  budget   • Put  some  budget  towards  dedicated,  high-­‐quality  social  content  to  maximise  the  exposure  on   Paper.  Reused  content  will  have  less  impact     Content  calendar   •  Create a content calendar so all content is mutually beneficial and aligned with strategic goals www.bloomworldwide.com WWW.BLOOMWORLDWIDE.COM
  • 5. So… Is it a new shop front on the same store? But could it be the jump start that Facebook needs to restart the dwindling usage of younger users? Brands have the opportunity to act early to be frontand-centre when Paper lands on 3rd February. WWW.BLOOMWORLDWIDE.COM
  • 6. CONTACT US FOR MORE INFORMATION ON HOW BLOOM CAN HELP YOU OPTIMISE PAPER Lianne@bloomworldwide.com +44 1273 732 626 www.bloomworldwide.com www.bloomworldwide.com WWW.BLOOMWORLDWIDE.COM