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We have discovered some interesting possible wins for brands when using Jelly. Take a look at our slideshare to see the potential of this gem of an app. #AskJelly

We have discovered some interesting possible wins for brands when using Jelly. Take a look at our slideshare to see the potential of this gem of an app. #AskJelly

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  • 1. WHAT IS JELLY? And how should your brand be using it? WWW.BLOOMWORLDWIDE.COM
  • 2. What is Jelly? Jelly: Let’s help each other! Simple  to  use  app  that  helps  users  find  answers  to  their  ques4ons  in  real  4me  by   crowdsourcing  opinions  from  social  networks   It’s  connected  to  your  social  networks  and  designed  for  mobile   Pulls  knowledge  –  which  is  very  different  from  informa4on   Share  ques4ons  with  your  networks   Answer  as  many  ques4ons  as  you  want   8,275  ac4ve  users  on  the  first  day  with  100,000  ques4ons  asked  in  the  first  week  (although   only  a  quarter  were  actually  answered)   WWW.BLOOMWORLDWIDE.COM Source:  RJ  Metrics  
  • 3. How does it work? Connect  with  at  least  one  social  network  –  Facebook  &  TwiSer   Each  ques4on  begins  with  a  photo  –  snap  a  new  photo,  pull  one  from  your  device   or  from  Google  images.  AWer  choosing  your  photo  you  type  out  your  ques4on  in   240  characters.  What  is  this?  Who  is  this?  How  can  I  fix  this?  Jelly  will  then  post  that   ques4on  and  any  of  its  members  can  answer.   As  answers  come  through  to  your  ques4on,  you  can  see  them  in  the  ac4vity  header   and  swipe  between  cards  to  see  all  the  responses.     If  you  really  like  an  answer  you  can  send  the  user  a  thank  you  card  or  share  their   answer  via  email,  text,  Facebook  or  TwiSer   There  are  other  ways  of  interac4ng  –  star  ques4ons  you’re  interested  in  following,   or  forward  answers  to  friends  who  aren’t  on  Jelly  by  email  or  text  message.     WWW.BLOOMWORLDWIDE.COM
  • 4. How can brands benefit? 5 ways brands can use Jelly Help  your  customers   •  By  answering  their  ques4ons   Build  engagement   •  By  pos4ng  ques4ons,  answering  ques4ons  and  starring  interes4ng  ques4ons   Connect  with  influencers   •  By  starring  and  answering  their  ques4ons   Create  early  hype  for  a  new  product  or  service   •  By  asking  for  feedback  on  an  image  or  upcoming  adver4sing  campaign   Conduct  research   •  By  plan4ng  ques4ons  which  ask  for  specific  feedback  on  your  product  or  service   WWW.BLOOMWORLDWIDE.COM
  • 5. Early adopter case study ASDA ASDA  have  taken  to  Jelly  very  quickly  by  sending  a  few  test   ques4ons   They  asked  who  this  character  was  from  their  bakery  range?   They  got  20  answers  to  this  ques4on  alone  which  opened   up  opportuni4es  to  engage  with  new  audiences   It  shows  they  are  keeping  up  with  current  trends  and  are   likely  to  benefit  from  the  PR  poten4al  of  being  an  early   adopter   WWW.BLOOMWORLDWIDE.COM
  • 6. TO GET YOUR CAMPAIGN STARTED CONTACT BLOOM Lianne@bloomworldwide.com +44 1273 666 888 www.bloomworldwide.com WWW.BLOOMWORLDWIDE.COM