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Twitter Best Practice Guidelines

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New to Twitter or want to optimise your Twitter activity? …

New to Twitter or want to optimise your Twitter activity?
Check out these Best Practice Guidelines to see how you can get the most out of your Social Media.

To see what Bloom can do for you, check out our Social Media services http://go.shr.lc/1pSAkAP

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  • 1. Twitter Best Practice Guidelines #BloomTips
  • 2. www.bloomworldwide.com Why use Twitter? !   Connectwithyourcustomers !   Raisebrandawarenessandreinforceyourbrandvalues !   Gatherinsightsaboutyourindustryandmarket !   Drivetraffictoyourwebsiteandanyotherdigital presence
  • 3. www.bloomworldwide.com Here are some tips to optimise your activity on Twitter
  • 4. www.bloomworldwide.com Makesureyourprofilepicture ishighresolution,withyour brandorlogoclearly identifiableatthumb-nailsize Yourcoverphotoshouldalso behighresandfitwithyour branding Setting up your profile
  • 5. www.bloomworldwide.com Setoutwhatyourfollowerscan expectandenticenewfollowers Includekeywordsrelevanttoyour brand IncludeyourwebsiteURL Makesureyouincludecontact informationsuchasanemail addressandtelephonenumberfor anyenquiriesorfeedback Update your bio
  • 6. www.bloomworldwide.com Anidealfrequencyisaround 5-6 tweetsaday,butno morethan1everyhour Ensurethatthereisadecent gapbetweentweetssoasnot tofloodfollowers’home feeds Tweet frequency
  • 7. www.bloomworldwide.com Keepyourupdatespositive,tothepoint andwithaclearcalltoaction Trytopostaround80%original content andjust20%retweetsfromotherusers Avoidsalesmessagesandkeepitsocial Videoandimagepostsarethemost popular,sobesuretoincludeavarietyof visualmediaformats Includelinksbacktoyourownsiteat everyopportunitytodrivetraffic What to post
  • 8. www.bloomworldwide.com Makesurethatyourcontentdiffers acrossseparatesocialplatforms Yourbrandingshouldbeclearacross yoursocialactivityintermsof languageandtoneofvoice Anyqueries,commentsorcomplaints shouldberepliedtowithin2-3hours Always followfewerprofilesthanthe numberfollowingyou Best practice
  • 9. www.bloomworldwide.com Searchrelatedkeywordsandhashtags andfollowrelevantpeopleandbrands asagoodsourceofcontenttoshare- theymayfollowyouback Setupprivatelistsforcontentsources, influencersandpotentialcustomers Usepopularandtrendinghashtagsto jointhelatestconversations,butonly ifrelevanttoyou PromoteyourTwitterhandle internallyandthroughother marketingmedia Twitter quick wins
  • 10. www.bloomworldwide.com UseaSocialManagementtoolsuchas Hootsuitetomonitorlistsandkeepan eyeonyourrelevantkeywords @Mention popularpageswhere appropriateforthechanceofa retweetandexposuretoanew audience Usequestionsorlanguageintweets thanevokesareactiontoincrease engagementwithfollowers #BloomTips
  • 11. Get in touch for more Social Media tips #BloomTips www.bloomworldwide.com @bloomworldwide +44 (0) 1273 732 626 hello@bloomworldwide.com Find out what we can do for you