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THE SOCIAL BUSINESS MANIFESTO
Making Social Media Accountable
@jaycoopertweets

WWW.BLOOMSOCIALBUSINESS.COM
What is a social business?
A business that has been purposely designed to eek
the maximum from social platforms, tools and...
Got that.
But why do it?
Think we need an infographic at this point…
WWW.BLOOMSOCIALBUSINESS.COM
WWW.BLOOMSOCIALBUSINESS.COM
Greater Impact
The #1 and pretty much only reason
to become a social business

WWW.BLOOMSOCIALBUSINESS.COM
4x
Companies	
  that	
  engage	
  socially	
  are	
  
4	
  x	
  more	
  likely	
  
to	
  achieve	
  wider	
  company	
  ob...
The early promise of social media
In the beginning we made social media such an exciting platform with the human connectio...
Businesses flock to social media
Over time, as social media membership continued to grow businesses began to realise the
h...
Social media loses its way
Social Media has been pigeon-holed into traditional
functions – marketing, advertising, PR…

Yi...
Let’s make social media personal again
Yikes,	
  my	
  tax	
  return	
  is	
  due.	
  
Anyone	
  know	
  a	
  good	
  
acc...
The Social Business Manifesto
1. 

We believe in insight-driven social strategy which delivers
results to every part of yo...
Checklist
Questions to ask both yourself and
the wider company

WWW.BLOOMSOCIALBUSINESS.COM
1

We believe in insight-driven social
strategy which delivers results to every
part of your business.

"  What’s the soci...
2

We believe that social data provides
critical business intelligence that should
inform business actions.

"  Is your co...
3

We believe in empowering employees
and customers to collaborate and
innovate using social technology.

"  How many peop...
4

We believe social media campaigns
should be part of an ‘Always On’
dialogue.

"  Is social media just another broadcast...
5

We believe social media should be fully
accountable.

"  Does every employee where you work have
social media performan...
“If you always do what you’ve
always done, you'll always get
what you’ve always got”.
Mark Twain

“If you always do what
y...
5 things to remember…
#1 Open up internally
#2 Open up externally
#3 Get Top-Level on board with this
#4 Involve EVERY dep...
The Social Business Manifesto
1. 

We believe in insight-driven social strategy which delivers
results to every part of yo...
Thank You!
jay@bloomworldwide
@jaycoopertweets
www.bloomworldwide.com
@bloomworldwide
WWW.BLOOMSOCIALBUSINESS.COM
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Social Business Manifesto: Making Social Media Accountable

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Transcript of "Social Business Manifesto: Making Social Media Accountable"

  1. 1. THE SOCIAL BUSINESS MANIFESTO Making Social Media Accountable @jaycoopertweets WWW.BLOOMSOCIALBUSINESS.COM
  2. 2. What is a social business? A business that has been purposely designed to eek the maximum from social platforms, tools and technologies in order to foster a culture of knowledge sharing, collaboration and engagement with everybody.* * That’s employees, stakeholders, customers, prospects and everybody that matters to the business… WWW.BLOOMSOCIALBUSINESS.COM
  3. 3. Got that. But why do it? Think we need an infographic at this point… WWW.BLOOMSOCIALBUSINESS.COM
  4. 4. WWW.BLOOMSOCIALBUSINESS.COM
  5. 5. Greater Impact The #1 and pretty much only reason to become a social business WWW.BLOOMSOCIALBUSINESS.COM
  6. 6. 4x Companies  that  engage  socially  are   4  x  more  likely   to  achieve  wider  company  objec:ves  than   those  that  don’t.   Source:  Economist  Intelligence  Unit  if  you  don’t  believe  me.   WWW.BLOOMSOCIALBUSINESS.COM
  7. 7. The early promise of social media In the beginning we made social media such an exciting platform with the human connection at the centre of it. People from all over the world could connect with one another without the constraints of time and distance. Yikes,  my  tax  return  is  due.   Anyone  know  a  good   accountant?     I  like  mine,  JOE  BLOGS  tax   accountants  helped  me   untangle  my  forms  last  year.     Source:  hHp://blog.wikimoJve.com/social-­‐media-­‐markeJng-­‐losing-­‐its-­‐ way-­‐infographic/   WWW.BLOOMSOCIALBUSINESS.COM @jaycoopertweets  
  8. 8. Businesses flock to social media Over time, as social media membership continued to grow businesses began to realise the huge opportunity at hand. They recognised the opportunity of interacting with their consumers in a more personalised way – as people, not ad impressions, leading to an increase in time and budget spent by companies across social media channels Yikes,  my  tax  return  is  due.   Anyone  know  a  good   accountant?     Hey  John,  Here’s  a  guide  to   choosing  the  right  accountant   for  you.  Happy  to  answer  any   quesJons.     Source:  hHp://blog.wikimoJve.com/social-­‐media-­‐markeJng-­‐losing-­‐its-­‐ way-­‐infographic/   WWW.BLOOMSOCIALBUSINESS.COM @jaycoopertweets  
  9. 9. Social media loses its way Social Media has been pigeon-holed into traditional functions – marketing, advertising, PR… Yikes,  my  tax  return  is  due.   Anyone  know  a  good   accountant?     GET  YOUR  REBATE  NOW   WITH  JOE  BLOGS  RT  TO   ENTERED  TO  WIN  AN  IPAD   #TAX  #TAXES     Source:  hHp://blog.wikimoJve.com/social-­‐media-­‐markeJng-­‐losing-­‐its-­‐ way-­‐infographic/   WWW.BLOOMSOCIALBUSINESS.COM @jaycoopertweets  
  10. 10. Let’s make social media personal again Yikes,  my  tax  return  is  due.   Anyone  know  a  good   accountant?     Hey  John,  Looks  like  you’re  a   business  owner,  @guyellis  our   firm  specialises  in  that.  Let  us   know  if  we  can  help!   Great  thanks  for  poinJng  me   in  the  right  direcJon!   Hey  John,  Happy  to  answer   any  quesJons  you  may  have.     Source:  hHp://blog.wikimoJve.com/social-­‐media-­‐markeJng-­‐losing-­‐its-­‐ way-­‐infographic/   WWW.BLOOMSOCIALBUSINESS.COM @jaycoopertweets  
  11. 11. The Social Business Manifesto 1.  We believe in insight-driven social strategy which delivers results to every part of your business. 2.  We believe that social data provides critical business intelligence that should inform business actions. 3.  We believe in empowering employees and customers to collaborate and innovate using social technology. 4.  We believe social media campaigns should be part of an ‘Always On’ dialogue with key audience groups. 5.  We believe social media should be fully accountable. WWW.BLOOMSOCIALBUSINESS.COM @jaycoopertweets  
  12. 12. Checklist Questions to ask both yourself and the wider company WWW.BLOOMSOCIALBUSINESS.COM
  13. 13. 1 We believe in insight-driven social strategy which delivers results to every part of your business. "  What’s the social strategy beyond marketing for your company? "  When you see social media insight, how do you use it? WWW.BLOOMSOCIALBUSINESS.COM @jaycoopertweets  
  14. 14. 2 We believe that social data provides critical business intelligence that should inform business actions. "  Is your company using social data to determine what corporate goals should be set? "  Do you have access to live data that helps you make critical decisions? WWW.BLOOMSOCIALBUSINESS.COM @jaycoopertweets  
  15. 15. 3 We believe in empowering employees and customers to collaborate and innovate using social technology. "  How many people within your organisation use social tools to speak to one another? "  Is your department the only one that can speak and listen to customers across social channels? WWW.BLOOMSOCIALBUSINESS.COM @jaycoopertweets  
  16. 16. 4 We believe social media campaigns should be part of an ‘Always On’ dialogue. "  Is social media just another broadcast media where you work? "   Are you still charged with creating campaigns, or does social underpin everything you do? WWW.BLOOMSOCIALBUSINESS.COM @jaycoopertweets  
  17. 17. 5 We believe social media should be fully accountable. "  Does every employee where you work have social media performance built into their job description? "  Are social media metrics & measurements a key part of your role? WWW.BLOOMSOCIALBUSINESS.COM @jaycoopertweets  
  18. 18. “If you always do what you’ve always done, you'll always get what you’ve always got”. Mark Twain “If you always do what you’ve always done, you’ll end up going backwards”. BLOOM WWW.BLOOMSOCIALBUSINESS.COM
  19. 19. 5 things to remember… #1 Open up internally #2 Open up externally #3 Get Top-Level on board with this #4 Involve EVERY department #5 Start with people, then move onto the tech WWW.BLOOMSOCIALBUSINESS.COM
  20. 20. The Social Business Manifesto 1.  We believe in insight-driven social strategy which delivers results to every part of your business. 2.  We believe that social data provides critical business intelligence that should inform business actions. 3.  We believe in empowering employees and customers to collaborate and innovate using social technology. 4.  We believe social media campaigns should be part of an ‘Always On’ dialogue with key audience groups. 5.  We believe social media should be fully accountable. WWW.BLOOMSOCIALBUSINESS.COM @jaycoopertweets  
  21. 21. Thank You! jay@bloomworldwide @jaycoopertweets www.bloomworldwide.com @bloomworldwide WWW.BLOOMSOCIALBUSINESS.COM
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