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Social Business Manifesto: Making Social Media Accountable

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BLOOM's Social Business Manifesto

BLOOM's Social Business Manifesto

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  • 1. THE SOCIAL BUSINESS MANIFESTO Making Social Media Accountable @jaycoopertweets WWW.BLOOMSOCIALBUSINESS.COM
  • 2. What is a social business? A business that has been purposely designed to eek the maximum from social platforms, tools and technologies in order to foster a culture of knowledge sharing, collaboration and engagement with everybody.* * That’s employees, stakeholders, customers, prospects and everybody that matters to the business… WWW.BLOOMSOCIALBUSINESS.COM
  • 3. Got that. But why do it? Think we need an infographic at this point… WWW.BLOOMSOCIALBUSINESS.COM
  • 4. WWW.BLOOMSOCIALBUSINESS.COM
  • 5. Greater Impact The #1 and pretty much only reason to become a social business WWW.BLOOMSOCIALBUSINESS.COM
  • 6. 4x Companies  that  engage  socially  are   4  x  more  likely   to  achieve  wider  company  objec:ves  than   those  that  don’t.   Source:  Economist  Intelligence  Unit  if  you  don’t  believe  me.   WWW.BLOOMSOCIALBUSINESS.COM
  • 7. The early promise of social media In the beginning we made social media such an exciting platform with the human connection at the centre of it. People from all over the world could connect with one another without the constraints of time and distance. Yikes,  my  tax  return  is  due.   Anyone  know  a  good   accountant?     I  like  mine,  JOE  BLOGS  tax   accountants  helped  me   untangle  my  forms  last  year.     Source:  hHp://blog.wikimoJve.com/social-­‐media-­‐markeJng-­‐losing-­‐its-­‐ way-­‐infographic/   WWW.BLOOMSOCIALBUSINESS.COM @jaycoopertweets  
  • 8. Businesses flock to social media Over time, as social media membership continued to grow businesses began to realise the huge opportunity at hand. They recognised the opportunity of interacting with their consumers in a more personalised way – as people, not ad impressions, leading to an increase in time and budget spent by companies across social media channels Yikes,  my  tax  return  is  due.   Anyone  know  a  good   accountant?     Hey  John,  Here’s  a  guide  to   choosing  the  right  accountant   for  you.  Happy  to  answer  any   quesJons.     Source:  hHp://blog.wikimoJve.com/social-­‐media-­‐markeJng-­‐losing-­‐its-­‐ way-­‐infographic/   WWW.BLOOMSOCIALBUSINESS.COM @jaycoopertweets  
  • 9. Social media loses its way Social Media has been pigeon-holed into traditional functions – marketing, advertising, PR… Yikes,  my  tax  return  is  due.   Anyone  know  a  good   accountant?     GET  YOUR  REBATE  NOW   WITH  JOE  BLOGS  RT  TO   ENTERED  TO  WIN  AN  IPAD   #TAX  #TAXES     Source:  hHp://blog.wikimoJve.com/social-­‐media-­‐markeJng-­‐losing-­‐its-­‐ way-­‐infographic/   WWW.BLOOMSOCIALBUSINESS.COM @jaycoopertweets  
  • 10. Let’s make social media personal again Yikes,  my  tax  return  is  due.   Anyone  know  a  good   accountant?     Hey  John,  Looks  like  you’re  a   business  owner,  @guyellis  our   firm  specialises  in  that.  Let  us   know  if  we  can  help!   Great  thanks  for  poinJng  me   in  the  right  direcJon!   Hey  John,  Happy  to  answer   any  quesJons  you  may  have.     Source:  hHp://blog.wikimoJve.com/social-­‐media-­‐markeJng-­‐losing-­‐its-­‐ way-­‐infographic/   WWW.BLOOMSOCIALBUSINESS.COM @jaycoopertweets  
  • 11. The Social Business Manifesto 1.  We believe in insight-driven social strategy which delivers results to every part of your business. 2.  We believe that social data provides critical business intelligence that should inform business actions. 3.  We believe in empowering employees and customers to collaborate and innovate using social technology. 4.  We believe social media campaigns should be part of an ‘Always On’ dialogue with key audience groups. 5.  We believe social media should be fully accountable. WWW.BLOOMSOCIALBUSINESS.COM @jaycoopertweets  
  • 12. Checklist Questions to ask both yourself and the wider company WWW.BLOOMSOCIALBUSINESS.COM
  • 13. 1 We believe in insight-driven social strategy which delivers results to every part of your business. "  What’s the social strategy beyond marketing for your company? "  When you see social media insight, how do you use it? WWW.BLOOMSOCIALBUSINESS.COM @jaycoopertweets  
  • 14. 2 We believe that social data provides critical business intelligence that should inform business actions. "  Is your company using social data to determine what corporate goals should be set? "  Do you have access to live data that helps you make critical decisions? WWW.BLOOMSOCIALBUSINESS.COM @jaycoopertweets  
  • 15. 3 We believe in empowering employees and customers to collaborate and innovate using social technology. "  How many people within your organisation use social tools to speak to one another? "  Is your department the only one that can speak and listen to customers across social channels? WWW.BLOOMSOCIALBUSINESS.COM @jaycoopertweets  
  • 16. 4 We believe social media campaigns should be part of an ‘Always On’ dialogue. "  Is social media just another broadcast media where you work? "   Are you still charged with creating campaigns, or does social underpin everything you do? WWW.BLOOMSOCIALBUSINESS.COM @jaycoopertweets  
  • 17. 5 We believe social media should be fully accountable. "  Does every employee where you work have social media performance built into their job description? "  Are social media metrics & measurements a key part of your role? WWW.BLOOMSOCIALBUSINESS.COM @jaycoopertweets  
  • 18. “If you always do what you’ve always done, you'll always get what you’ve always got”. Mark Twain “If you always do what you’ve always done, you’ll end up going backwards”. BLOOM WWW.BLOOMSOCIALBUSINESS.COM
  • 19. 5 things to remember… #1 Open up internally #2 Open up externally #3 Get Top-Level on board with this #4 Involve EVERY department #5 Start with people, then move onto the tech WWW.BLOOMSOCIALBUSINESS.COM
  • 20. The Social Business Manifesto 1.  We believe in insight-driven social strategy which delivers results to every part of your business. 2.  We believe that social data provides critical business intelligence that should inform business actions. 3.  We believe in empowering employees and customers to collaborate and innovate using social technology. 4.  We believe social media campaigns should be part of an ‘Always On’ dialogue with key audience groups. 5.  We believe social media should be fully accountable. WWW.BLOOMSOCIALBUSINESS.COM @jaycoopertweets  
  • 21. Thank You! jay@bloomworldwide @jaycoopertweets www.bloomworldwide.com @bloomworldwide WWW.BLOOMSOCIALBUSINESS.COM