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BLOOM's Social Business Maturity Framework

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A brief overview of the SMW London Maturity Framework.

A brief overview of the SMW London Maturity Framework.

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  • 1. WWW.BLOOMWORLDWIDE.COM Social Business Maturity Framework 1 Experimental We are mostly experimenting with social media 2 Tactical We have a number of tactical activations in place which are largely campaign, event or platform driven 3 Formalised We have a formalised holistic programme encompassing multiple business functions that is part of an overall strategy 4 Mature We have a formalised programme and long term strategy, across MOST of the company 5 Trailblazing We have a formalised programme and long term strategy, across the WHOLE company and are trailblazing in our sector Hallmarks of each phase: •  Driven at a grassroots level by one passionate individual •  Small/no budget •  Low visibility •  Mainly broadcasting messages •  Using freeware •  Ad hoc measurement •  Driven at an operational level by one department •  Small budget •  Platform & content focus •  Use of incumbent generalist agencies •  Tracking some metrics e.g. fans/campaigns •  Siloed multi- departmental activity •  Social business structure & KPIs in place •  Increasing budget •  Building internal capabilities and use of specialist agencies •  ‘Always on’ approach •  Co-ordinated by multiple departments •  Senior management sponsorship •  Significant budget allocation •  Strategy delivering on business goals •  Insight driving biz planning •  Driven by visionary senior management •  Activated across the whole business •  Strategic business priority •  Cutting edge programmes delivered at scale •  Realtime insight driving action