BLOOM's Social Business Maturity Framework
 

BLOOM's Social Business Maturity Framework

on

  • 850 views

A brief overview of the SMW London Maturity Framework.

A brief overview of the SMW London Maturity Framework.

Statistics

Views

Total Views
850
Views on SlideShare
630
Embed Views
220

Actions

Likes
1
Downloads
11
Comments
0

5 Embeds 220

http://www.bloomworldwide.com 126
http://www.socialmediaportal.com 91
http://plus.url.google.com 1
http://socialmediaportal.com 1
http://bloom.youareempire.co.uk 1

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

BLOOM's Social Business Maturity Framework BLOOM's Social Business Maturity Framework Presentation Transcript

  • WWW.BLOOMWORLDWIDE.COM Social Business Maturity Framework 1 Experimental We are mostly experimenting with social media 2 Tactical We have a number of tactical activations in place which are largely campaign, event or platform driven 3 Formalised We have a formalised holistic programme encompassing multiple business functions that is part of an overall strategy 4 Mature We have a formalised programme and long term strategy, across MOST of the company 5 Trailblazing We have a formalised programme and long term strategy, across the WHOLE company and are trailblazing in our sector Hallmarks of each phase: •  Driven at a grassroots level by one passionate individual •  Small/no budget •  Low visibility •  Mainly broadcasting messages •  Using freeware •  Ad hoc measurement •  Driven at an operational level by one department •  Small budget •  Platform & content focus •  Use of incumbent generalist agencies •  Tracking some metrics e.g. fans/campaigns •  Siloed multi- departmental activity •  Social business structure & KPIs in place •  Increasing budget •  Building internal capabilities and use of specialist agencies •  ‘Always on’ approach •  Co-ordinated by multiple departments •  Senior management sponsorship •  Significant budget allocation •  Strategy delivering on business goals •  Insight driving biz planning •  Driven by visionary senior management •  Activated across the whole business •  Strategic business priority •  Cutting edge programmes delivered at scale •  Realtime insight driving action