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How do I get started with Social Business?

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Louise Winters from BLOOM Worldwide presents a brief deck and video on How to get started with Social Business and what you need to have in place for internal set up and external execution

Louise Winters from BLOOM Worldwide presents a brief deck and video on How to get started with Social Business and what you need to have in place for internal set up and external execution

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  • 1. WWW.BLOOMSOCIALBUSINESS.COM HOW DO I GET STARTED WITH SOCIAL BUSINESS? Louise Winters, Head of Client Services
  • 2. WWW.BLOOMSOCIALBUSINESS.COM 8 things you need in place … Internal  setup   Objec&ves   Technology   Governance   Culture   External  execu/on   Pla8orm   Content   Community   Educa&on   12/07/20132
  • 3. WWW.BLOOMSOCIALBUSINESS.COM First things first – setting yourself up internally • Define  and  agree  your  social  business  KPIs  and  measurements   and  ensure  they  are  in  alignment  with  overarching  business   objec&ves.  OBJECTIVES   • You  need  to  be  prepared  to  listen  to  your  audiences  (see  our  video  on   extrac&ng  business  ac&ons  from  social  data  by  listening  to  your   audiences  for  more  info)  and  that  means  having  a  listening  tool  in   place  and  people  who  know  how  to  use  it  effec&vely.  TECHNOLOGY   • You  must  have  a  governance  policy  in  place  to  advise  employees   on  what  is  and  isn’t  safe  to  do  online  as  representa&ves  of  the   company  and  as  individuals.  GOVERNANCE   • You  need  to  have  awareness  of  social  media  ini&a&ves  across  the   company  to  ensure  you  have  the  support  required  to  respond  to   your  audiences  once  they  realise  you  mean  business.  CULTURE  
  • 4. WWW.BLOOMSOCIALBUSINESS.COM Executing externally with confidence and flair • You  need  to  iden&fy  which  pla8orms  are  best  to  meet  your   objec&ves  and  make  sure  they  are  set  up  to  reflect  your  brand   appropriately.  PLATFORM   • You  need  to  make  sure  you  have  a  plan  in  place  and  resources   commi[ed  to  create  high  quality,  interes&ng  and  engaging   content  that  adds  value  to  your  audiences.  CONTENT   • You  need  to  make  sure  that  you  have  trained  community   managers  in  place  to  respond  your  audiences  when  they  interact   with  you,  otherwise  it  will  feel  like  a  one  way  conversa&on  and   your  followers  will  lose  interest.   COMMUNITY   • Ensuring  you  have  training  and  educa&on  that  empowers   employees  to  act  confidently  and  with  enthusiasm  to  represent   your  brand  on  social  channels,  otherwise  5,  6  &  7  will  soon  get   out  of  hand.   EDUCATION