Report author: Miranda Man, Social Business Strategist at BLOOM. Are you confused by social technology? Do you know your social media listening tools from your engagement tools? What is the difference between Yammer and Jive? How can I use these tools in my business?
To help, we are pleased to announce that we have written a report that provides an overview of a number of social tools. In this report, we have outlined use cases, case studies and key functionality. We will be looking at technology in the context of Social Business Intelligence (the progression from Social Media Marketing) and Enterprise 2.0.