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BLOOM Social Media Listening vs. Hearing: How to increase your Twitter engagement rate

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John Murphy, Senior Strategist at BLOOM Worldwide presents - Listening vs. Hearing: How to increase your Twitter engagement rate. Accompanied by a great video.

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INCREASING ENGAGEMENT ON TWITTER John Murphy, Senior Strategist, BLOOM Worldwide @JohnMur3 29.7.13
WHY?
h"p://crea*ve.newlifechurch.tv/2011/hearing-­‐vs-­‐listening  
YOUR FOLLOWING IS HOW MANY PEOPLE KNOW ABOUT YOU THEY’RE WALKING PAST YOUR SHOP WINDOW YOUR ENGAGEMENT RATE SHOWS HOW MANY PEOPLE CARE ABOUT YOU THEY’RE TALKING TO YOUR SALESPERSON h"p://newsimg.bbc.co.uk/media/images/44395000/jpg/_44395864_crunch310195.jpg  h"p://www.icainsurance.com/wp-­‐content/uploads/2012/08/Colorado-­‐ Retail-­‐Insurance-­‐Online-­‐Customer-­‐Service-­‐Tips.jpg  
PERSONALISED CONTENT AUDIENCE INSIGHT INCREASE CONVERSATION DEVELOP ADVOCACY INCREASE INFLUENCE BRAND RECOGNITION GREATER REACH MORE IMPRESSIONS ADD UTILITY REAP REWARDS INCREASE EFFICIENCY INCREASE ROI INCREASE PROFITh"p://www.den*stryiq.com/content/dam/diq/online-­‐ar*cles/2013/06/Arndt-­‐ar*cle.jpg  
HOW? 4 TOOLS TO GET YOU STARTED
h"ps://crowdbooster.com/features/   CROWDBOOSTER.COM
THANK YOU John Murphy, Senior Strategist, BLOOM Worldwide @JohnMur3 29.7.13

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