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BLOOM Social Media Listening vs. Hearing: How to increase your Twitter engagement rate

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John Murphy, Senior Strategist at BLOOM Worldwide presents - Listening vs. Hearing: How to increase your Twitter engagement rate. Accompanied by a great video.

John Murphy, Senior Strategist at BLOOM Worldwide presents - Listening vs. Hearing: How to increase your Twitter engagement rate. Accompanied by a great video.

Published in: Technology, Business

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  • 1. INCREASING ENGAGEMENT ON TWITTER John Murphy, Senior Strategist, BLOOM Worldwide @JohnMur3 29.7.13
  • 2. WHY?
  • 3. h"p://crea*ve.newlifechurch.tv/2011/hearing-­‐vs-­‐listening  
  • 4. YOUR FOLLOWING IS HOW MANY PEOPLE KNOW ABOUT YOU THEY’RE WALKING PAST YOUR SHOP WINDOW YOUR ENGAGEMENT RATE SHOWS HOW MANY PEOPLE CARE ABOUT YOU THEY’RE TALKING TO YOUR SALESPERSON h"p://newsimg.bbc.co.uk/media/images/44395000/jpg/_44395864_crunch310195.jpg  h"p://www.icainsurance.com/wp-­‐content/uploads/2012/08/Colorado-­‐ Retail-­‐Insurance-­‐Online-­‐Customer-­‐Service-­‐Tips.jpg  
  • 5. PERSONALISED CONTENT AUDIENCE INSIGHT INCREASE CONVERSATION DEVELOP ADVOCACY INCREASE INFLUENCE BRAND RECOGNITION GREATER REACH MORE IMPRESSIONS ADD UTILITY REAP REWARDS INCREASE EFFICIENCY INCREASE ROI INCREASE PROFITh"p://www.den*stryiq.com/content/dam/diq/online-­‐ar*cles/2013/06/Arndt-­‐ar*cle.jpg  
  • 6. HOW? 4 TOOLS TO GET YOU STARTED
  • 7. h"ps://crowdbooster.com/features/   CROWDBOOSTER.COM
  • 8. THANK YOU John Murphy, Senior Strategist, BLOOM Worldwide @JohnMur3 29.7.13