BLOOM Social Media Listening vs. Hearing: How to increase your Twitter engagement rate
 

Like this? Share it with your network

Share

BLOOM Social Media Listening vs. Hearing: How to increase your Twitter engagement rate

on

  • 1,575 views

John Murphy, Senior Strategist at BLOOM Worldwide presents - Listening vs. Hearing: How to increase your Twitter engagement rate. Accompanied by a great video.

John Murphy, Senior Strategist at BLOOM Worldwide presents - Listening vs. Hearing: How to increase your Twitter engagement rate. Accompanied by a great video.

Statistics

Views

Total Views
1,575
Views on SlideShare
1,506
Embed Views
69

Actions

Likes
0
Downloads
1
Comments
0

3 Embeds 69

http://www.bloomworldwide.com 54
http://bloom.youareempire.co.uk 13
https://web.tweetdeck.com 2

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

BLOOM Social Media Listening vs. Hearing: How to increase your Twitter engagement rate Presentation Transcript

  • 1. INCREASING ENGAGEMENT ON TWITTER John Murphy, Senior Strategist, BLOOM Worldwide @JohnMur3 29.7.13
  • 2. WHY?
  • 3. h"p://crea*ve.newlifechurch.tv/2011/hearing-­‐vs-­‐listening  
  • 4. YOUR FOLLOWING IS HOW MANY PEOPLE KNOW ABOUT YOU THEY’RE WALKING PAST YOUR SHOP WINDOW YOUR ENGAGEMENT RATE SHOWS HOW MANY PEOPLE CARE ABOUT YOU THEY’RE TALKING TO YOUR SALESPERSON h"p://newsimg.bbc.co.uk/media/images/44395000/jpg/_44395864_crunch310195.jpg  h"p://www.icainsurance.com/wp-­‐content/uploads/2012/08/Colorado-­‐ Retail-­‐Insurance-­‐Online-­‐Customer-­‐Service-­‐Tips.jpg  
  • 5. PERSONALISED CONTENT AUDIENCE INSIGHT INCREASE CONVERSATION DEVELOP ADVOCACY INCREASE INFLUENCE BRAND RECOGNITION GREATER REACH MORE IMPRESSIONS ADD UTILITY REAP REWARDS INCREASE EFFICIENCY INCREASE ROI INCREASE PROFITh"p://www.den*stryiq.com/content/dam/diq/online-­‐ar*cles/2013/06/Arndt-­‐ar*cle.jpg  
  • 6. HOW? 4 TOOLS TO GET YOU STARTED
  • 7. h"ps://crowdbooster.com/features/   CROWDBOOSTER.COM
  • 8. THANK YOU John Murphy, Senior Strategist, BLOOM Worldwide @JohnMur3 29.7.13