Linked in Best Practice Guidelines

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New to LinkedIn or want to optimise your LinkedIn activity?
Check out these Best Practice Guidelines to see how you can get the most out of your Social Media.

To see what Bloom can do for you, check out our Social Media services http://go.shr.lc/1pSAkAP

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Linked in Best Practice Guidelines

  1. 1. LinkedIn Best Practice Guidelines #BloomTips
  2. 2. www.bloomworldwide.com !   Over300millionmembers !   Countsexecutivesfromfromall2013Fortune500companies !   Morethan2.1millionLinkedIngroupstojoinandengagewith !   OwnsSlideShare–potentialsynergies !   Aneffectiverelationshipmarketingtool. Why use LinkedIn?
  3. 3. www.bloomworldwide.com Here are some tips to optimise your activity on LinkedIn
  4. 4. www.bloomworldwide.com Makesureyouhavehighres imageswithcorrectdimensions forthecoverphoto,profilelogo andcompanyphoto Includerelevantcontactdetails andlinkbacktoyourcompany website Yoursummaryshould beupto date,includesearchable keywordsandberelevanttoa professionalaudience Setting up your Company Page
  5. 5. www.bloomworldwide.com LinkedInisarelationshipmanagement platform,notnecessarilyasalesone. Thoughmorebusinessleadsare generatedthroughLinkedInthanany othersocialnetwork,thefocusofa successfulprofileorcompanypageis alwaysthepotentialcustomeror client.Itisimportanttoremember 60%ofmembersareinterestedin industryinsights 53%areinterestedincompanynews 43%areinterestedinnewproducts andservices The LinkedIn Audience
  6. 6. www.bloomworldwide.com Speakinanauthentic,first persontone,focusingon potentialcustomers’painpoints andtailoringsolutionsforthem, ratherthanyourownbrand’s successes Sharecontentofabroader industrycontextaswellasyour own,inordertopositionyour brandasthoughtleaders Tone of Voice
  7. 7. www.bloomworldwide.com Anidealfrequencyisbetween2and4 postsperdaydependingonthelevelof engagement Trytopostavarietyofmediaformats includinglinks,imagesandvideos Linkbacktoyourcompanywebsiteas oftenaspossible Alongwithstandardstatusupdates,you canalsonowuseLinkedIn’snew publishingtool,findouthow Frequency of Posting
  8. 8. www.bloomworldwide.com PromoteyourLinkedInprofile internally andacrossothermarketingefforts AddLinkedIn toemailsignaturesand invitecolleaguestoshareupdatesfrom yourbrandprofile EngagewithLinkedIngroupsand contributetodiscussions Includerelevantkeywordsinyourcopy tooptimiseyoursearchenginerankings Makesureyourcontentisoptimisedfor mobile,inthefirstquarterof2014, mobileaccountedfor43%ofunique visitingmembersonLinkedIn #BloomTips
  9. 9. Get in touch for more Social Media tips #BloomTips www.bloomworldwide.com @bloomworldwide +44 (0) 1273 732 626 hello@bloomworldwide.com Find out what we can do for you

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