HOW SHOULD I MEASURE
SOCIAL MEDIA?
Laura Dinneen, Head of Strategy, BLOOM Worldwide
@lauradinneen
August 2013
WHY?
SOCIAL MEDIA IS COMPLETELY MEASUREABLE
Image: TinyApartmentCrafts @Flickr
WITH THE RIGHT SETUP, IT’S EASY TO KNOW
WHAT YOUR SOCIAL MEDIA IMPACT IS
Image: adambowie @Flickr
IF YOU DON’T MEASURE, YOU CAN’T LEARN,
IMPROVE OR GROW
Image: woodleywonderworks @Flickr
HOW?
KNOW YOUR PURPOSE
Image: manbeastextraordinaire @Flickr
BASE YOUR MEASUREMENT PLAN ON YOUR
BUSINESS OBJECTIVES
Image: utahnationalguard @Flickr
KEEP IT SIMPLE: JUST BECAUSE YOU CAN
MEASURE IT, DOESN’T MEAN YOU SHOULD
Image: sushithegreat @Flickr
LEARN FROM AND SHARE YOUR FINDINGS
Image: ku @Flickr
THANK YOU
Laura Dinneen, Head of Strategy, BLOOM Worldwide
@lauradinneen
August 2013
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How Should I Measure Social Media?

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Laura Dinneen, Head of Strategy at BLOOM Worldwide presents how to measure social media and how to make it work for you.

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How Should I Measure Social Media?

  1. 1. HOW SHOULD I MEASURE SOCIAL MEDIA? Laura Dinneen, Head of Strategy, BLOOM Worldwide @lauradinneen August 2013
  2. 2. WHY?
  3. 3. SOCIAL MEDIA IS COMPLETELY MEASUREABLE Image: TinyApartmentCrafts @Flickr
  4. 4. WITH THE RIGHT SETUP, IT’S EASY TO KNOW WHAT YOUR SOCIAL MEDIA IMPACT IS Image: adambowie @Flickr
  5. 5. IF YOU DON’T MEASURE, YOU CAN’T LEARN, IMPROVE OR GROW Image: woodleywonderworks @Flickr
  6. 6. HOW?
  7. 7. KNOW YOUR PURPOSE Image: manbeastextraordinaire @Flickr
  8. 8. BASE YOUR MEASUREMENT PLAN ON YOUR BUSINESS OBJECTIVES Image: utahnationalguard @Flickr
  9. 9. KEEP IT SIMPLE: JUST BECAUSE YOU CAN MEASURE IT, DOESN’T MEAN YOU SHOULD Image: sushithegreat @Flickr
  10. 10. LEARN FROM AND SHARE YOUR FINDINGS Image: ku @Flickr
  11. 11. THANK YOU Laura Dinneen, Head of Strategy, BLOOM Worldwide @lauradinneen August 2013

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