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How Should I Measure Social Media?

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Laura Dinneen, Head of Strategy at BLOOM Worldwide presents how to measure social media and how to make it work for you.

Laura Dinneen, Head of Strategy at BLOOM Worldwide presents how to measure social media and how to make it work for you.


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  • 1. HOW SHOULD I MEASURE SOCIAL MEDIA? Laura Dinneen, Head of Strategy, BLOOM Worldwide @lauradinneen August 2013
  • 2. WHY?
  • 3. SOCIAL MEDIA IS COMPLETELY MEASUREABLE Image: TinyApartmentCrafts @Flickr
  • 4. WITH THE RIGHT SETUP, IT’S EASY TO KNOW WHAT YOUR SOCIAL MEDIA IMPACT IS Image: adambowie @Flickr
  • 5. IF YOU DON’T MEASURE, YOU CAN’T LEARN, IMPROVE OR GROW Image: woodleywonderworks @Flickr
  • 6. HOW?
  • 7. KNOW YOUR PURPOSE Image: manbeastextraordinaire @Flickr
  • 8. BASE YOUR MEASUREMENT PLAN ON YOUR BUSINESS OBJECTIVES Image: utahnationalguard @Flickr
  • 9. KEEP IT SIMPLE: JUST BECAUSE YOU CAN MEASURE IT, DOESN’T MEAN YOU SHOULD Image: sushithegreat @Flickr
  • 10. LEARN FROM AND SHARE YOUR FINDINGS Image: ku @Flickr
  • 11. THANK YOU Laura Dinneen, Head of Strategy, BLOOM Worldwide @lauradinneen August 2013

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