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What Digital Listening Can Do for You?

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John Murphy's Figaro Digital slide share. …

John Murphy's Figaro Digital slide share.

Are you listening? What social listening tools can do for you

Social listening can provide all sorts of answers and inform many departments. There are many listening tools available which can answer most client questions about their audience’s online engagement. John will explain why you need them, what they do and how BLOOM makes sense of these learnings. Find out how you can use this insight to develop your overall business strategy

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  • 1. THEINSTANTHYPOPHONIC,WOJCIECHSIUDMAK| uploads2.wikipaintings.org/images/wojciech-siudmak/the-instant-hypophonic-1.jpg!Blog
  • 2. WWW.BLOOMSOCIALBUSINESS.COM julietremblay.com/images/photos/5pears
  • 3. WWW.BLOOMSOCIALBUSINESS.COM
  • 4. WWW.BLOOMSOCIALBUSINESS.COM smartinsights.com/wp-content/uploads/2012/04/whisperlisten
  • 5. WWW.BLOOMSOCIALBUSINESS.COM takepart.com/sites/default/files/BlueEar-Marvel.jpg #FigDigBLOOM
  • 6. WWW.BLOOMSOCIALBUSINESS.COMINCREASE COLLABORATION dentistryiq.com/content/dam/diq/online-articles/2013/06/Arndt-article.jpg
  • 7. WWW.BLOOMSOCIALBUSINESS.COM INCREASE COLLABORATION PERSONALISED CONTENT dentistryiq.com/content/dam/diq/online-articles/2013/06/Arndt-article.jpg
  • 8. WWW.BLOOMSOCIALBUSINESS.COM INCREASE COLLABORATION PERSONALISED CONTENT AUDIENCE INSIGHT dentistryiq.com/content/dam/diq/online-articles/2013/06/Arndt-article.jpg
  • 9. WWW.BLOOMSOCIALBUSINESS.COM INCREASE COLLABORATION PERSONALISED CONTENT AUDIENCE INSIGHT INCREASE COLLABORATION PERSONALISED CONTENT AUDIENCE INSIGHT INCREASE CONVERSATION dentistryiq.com/content/dam/diq/online-articles/2013/06/Arndt-article.jpg
  • 10. WWW.BLOOMSOCIALBUSINESS.COM INCREASE COLLABORATION PERSONALISED CONTENT AUDIENCE INSIGHT INCREASE COLLABORATION PERSONALISED CONTENT AUDIENCE INSIGHT INCREASE CONVERSATION INCREASE COLLABORATION PERSONALISED CONTENT AUDIENCE INSIGHT INCREASE CONVERSATION DEVELOP ADVOCACY dentistryiq.com/content/dam/diq/online-articles/2013/06/Arndt-article.jpg
  • 11. WWW.BLOOMSOCIALBUSINESS.COM INCREASE COLLABORATION PERSONALISED CONTENT INCREASE COLLABORATION PERSONALISED CONTENT AUDIENCE INSIGHT INCREASE COLLABORATION PERSONALISED CONTENT AUDIENCE INSIGHT INCREASE CONVERSATION INCREASE COLLABORATION PERSONALISED CONTENT AUDIENCE INSIGHT INCREASE CONVERSATION DEVELOP ADVOCACY INCREASE COLLABORATION PERSONALISED CONTENT AUDIENCE INSIGHT INCREASE CONVERSATION DEVELOP ADVOCACY INCREASE INFLUENCE dentistryiq.com/content/dam/diq/online-articles/2013/06/Arndt-article.jpg
  • 12. WWW.BLOOMSOCIALBUSINESS.COM INCREASE COLLABORATION PERSONALISED CONTENT INCREASE COLLABORATION PERSONALISED CONTENT AUDIENCE INSIGHT INCREASE COLLABORATION PERSONALISED CONTENT AUDIENCE INSIGHT INCREASE CONVERSATION INCREASE COLLABORATION PERSONALISED CONTENT AUDIENCE INSIGHT INCREASE CONVERSATION DEVELOP ADVOCACY INCREASE COLLABORATION PERSONALISED CONTENT AUDIENCE INSIGHT INCREASE CONVERSATION DEVELOP ADVOCACY INCREASE INFLUENCE INCREASE COLLABORATION PERSONALISED CONTENT AUDIENCE INSIGHT INCREASE CONVERSATION DEVELOP ADVOCACY INCREASE INFLUENCE BRAND RECOGNITION dentistryiq.com/content/dam/diq/online-articles/2013/06/Arndt-article.jpg
  • 13. WWW.BLOOMSOCIALBUSINESS.COM INCREASE COLLABORATION PERSONALISED CONTENT INCREASE COLLABORATION PERSONALISED CONTENT AUDIENCE INSIGHT INCREASE COLLABORATION PERSONALISED CONTENT AUDIENCE INSIGHT INCREASE CONVERSATION INCREASE COLLABORATION PERSONALISED CONTENT AUDIENCE INSIGHT INCREASE CONVERSATION DEVELOP ADVOCACY INCREASE COLLABORATION PERSONALISED CONTENT AUDIENCE INSIGHT INCREASE CONVERSATION DEVELOP ADVOCACY INCREASE INFLUENCE INCREASE COLLABORATION PERSONALISED CONTENT AUDIENCE INSIGHT INCREASE CONVERSATION DEVELOP ADVOCACY INCREASE INFLUENCE BRAND RECOGNITION INCREASE COLLABORATION PERSONALISED CONTENT AUDIENCE INSIGHT INCREASE CONVERSATION DEVELOP ADVOCACY INCREASE INFLUENCE BRAND RECOGNITION GREATER REACH dentistryiq.com/content/dam/diq/online-articles/2013/06/Arndt-article.jpg
  • 14. WWW.BLOOMSOCIALBUSINESS.COM INCREASE COLLABORATION PERSONALISED CONTENT INCREASE COLLABORATION PERSONALISED CONTENT AUDIENCE INSIGHT INCREASE COLLABORATION PERSONALISED CONTENT AUDIENCE INSIGHT INCREASE CONVERSATION INCREASE COLLABORATION PERSONALISED CONTENT AUDIENCE INSIGHT INCREASE CONVERSATION DEVELOP ADVOCACY INCREASE COLLABORATION PERSONALISED CONTENT AUDIENCE INSIGHT INCREASE CONVERSATION DEVELOP ADVOCACY INCREASE INFLUENCE INCREASE COLLABORATION PERSONALISED CONTENT AUDIENCE INSIGHT INCREASE CONVERSATION DEVELOP ADVOCACY INCREASE INFLUENCE BRAND RECOGNITION INCREASE COLLABORATION PERSONALISED CONTENT AUDIENCE INSIGHT INCREASE CONVERSATION DEVELOP ADVOCACY INCREASE INFLUENCE BRAND RECOGNITION GREATER REACH INCREASE COLLABORATION PERSONALISED CONTENT AUDIENCE INSIGHT INCREASE CONVERSATION DEVELOP ADVOCACY INCREASE INFLUENCE BRAND RECOGNITION GREATER REACH MORE IMPRESSIONS dentistryiq.com/content/dam/diq/online-articles/2013/06/Arndt-article.jpg
  • 15. WWW.BLOOMSOCIALBUSINESS.COM INCREASE COLLABORATION PERSONALISED CONTENT INCREASE COLLABORATION PERSONALISED CONTENT AUDIENCE INSIGHT INCREASE COLLABORATION PERSONALISED CONTENT AUDIENCE INSIGHT INCREASE CONVERSATION INCREASE COLLABORATION PERSONALISED CONTENT AUDIENCE INSIGHT INCREASE CONVERSATION DEVELOP ADVOCACY INCREASE COLLABORATION PERSONALISED CONTENT AUDIENCE INSIGHT INCREASE CONVERSATION DEVELOP ADVOCACY INCREASE INFLUENCE INCREASE COLLABORATION PERSONALISED CONTENT AUDIENCE INSIGHT INCREASE CONVERSATION DEVELOP ADVOCACY INCREASE INFLUENCE BRAND RECOGNITION INCREASE COLLABORATION PERSONALISED CONTENT AUDIENCE INSIGHT INCREASE CONVERSATION DEVELOP ADVOCACY INCREASE INFLUENCE BRAND RECOGNITION GREATER REACH INCREASE COLLABORATION PERSONALISED CONTENT AUDIENCE INSIGHT INCREASE CONVERSATION DEVELOP ADVOCACY INCREASE INFLUENCE BRAND RECOGNITION GREATER REACH MORE IMPRESSIONS INCREASE COLLABORATION PERSONALISED CONTENT AUDIENCE INSIGHT INCREASE CONVERSATION DEVELOP ADVOCACY INCREASE INFLUENCE BRAND RECOGNITION GREATER REACH MORE IMPRESSIONS ADD UTILITY dentistryiq.com/content/dam/diq/online-articles/2013/06/Arndt-article.jpg
  • 16. WWW.BLOOMSOCIALBUSINESS.COM INCREASE COLLABORATION PERSONALISED CONTENT INCREASE COLLABORATION PERSONALISED CONTENT AUDIENCE INSIGHT INCREASE COLLABORATION PERSONALISED CONTENT AUDIENCE INSIGHT INCREASE CONVERSATION INCREASE COLLABORATION PERSONALISED CONTENT AUDIENCE INSIGHT INCREASE CONVERSATION DEVELOP ADVOCACY INCREASE COLLABORATION PERSONALISED CONTENT AUDIENCE INSIGHT INCREASE CONVERSATION DEVELOP ADVOCACY INCREASE INFLUENCE INCREASE COLLABORATION PERSONALISED CONTENT AUDIENCE INSIGHT INCREASE CONVERSATION DEVELOP ADVOCACY INCREASE INFLUENCE BRAND RECOGNITION INCREASE COLLABORATION PERSONALISED CONTENT AUDIENCE INSIGHT INCREASE CONVERSATION DEVELOP ADVOCACY INCREASE INFLUENCE BRAND RECOGNITION GREATER REACH INCREASE COLLABORATION PERSONALISED CONTENT AUDIENCE INSIGHT INCREASE CONVERSATION DEVELOP ADVOCACY INCREASE INFLUENCE BRAND RECOGNITION GREATER REACH MORE IMPRESSIONS INCREASE COLLABORATION PERSONALISED CONTENT AUDIENCE INSIGHT INCREASE CONVERSATION DEVELOP ADVOCACY INCREASE INFLUENCE BRAND RECOGNITION GREATER REACH MORE IMPRESSIONS ADD UTILITY INCREASE COLLABORATION PERSONALISED CONTENT AUDIENCE INSIGHT INCREASE CONVERSATION DEVELOP ADVOCACY INCREASE INFLUENCE BRAND RECOGNITION GREATER REACH MORE IMPRESSIONS ADD UTILITY REAP REWARDS dentistryiq.com/content/dam/diq/online-articles/2013/06/Arndt-article.jpg
  • 17. WWW.BLOOMSOCIALBUSINESS.COM INCREASE COLLABORATION PERSONALISED CONTENT INCREASE COLLABORATION PERSONALISED CONTENT AUDIENCE INSIGHT INCREASE COLLABORATION PERSONALISED CONTENT AUDIENCE INSIGHT INCREASE CONVERSATION INCREASE COLLABORATION PERSONALISED CONTENT AUDIENCE INSIGHT INCREASE CONVERSATION DEVELOP ADVOCACY INCREASE COLLABORATION PERSONALISED CONTENT AUDIENCE INSIGHT INCREASE CONVERSATION DEVELOP ADVOCACY INCREASE INFLUENCE INCREASE COLLABORATION PERSONALISED CONTENT AUDIENCE INSIGHT INCREASE CONVERSATION DEVELOP ADVOCACY INCREASE INFLUENCE BRAND RECOGNITION INCREASE COLLABORATION PERSONALISED CONTENT AUDIENCE INSIGHT INCREASE CONVERSATION DEVELOP ADVOCACY INCREASE INFLUENCE BRAND RECOGNITION GREATER REACH INCREASE COLLABORATION PERSONALISED CONTENT AUDIENCE INSIGHT INCREASE CONVERSATION DEVELOP ADVOCACY INCREASE INFLUENCE BRAND RECOGNITION GREATER REACH MORE IMPRESSIONS INCREASE COLLABORATION PERSONALISED CONTENT AUDIENCE INSIGHT INCREASE CONVERSATION DEVELOP ADVOCACY INCREASE INFLUENCE BRAND RECOGNITION GREATER REACH MORE IMPRESSIONS ADD UTILITY INCREASE COLLABORATION PERSONALISED CONTENT AUDIENCE INSIGHT INCREASE CONVERSATION DEVELOP ADVOCACY INCREASE INFLUENCE BRAND RECOGNITION GREATER REACH MORE IMPRESSIONS ADD UTILITY REAP REWARDS INCREASE COLLABORATION PERSONALISED CONTENT AUDIENCE INSIGHT INCREASE CONVERSATION DEVELOP ADVOCACY INCREASE INFLUENCE BRAND RECOGNITION GREATER REACH MORE IMPRESSIONS ADD UTILITY REAP REWARDS INCREASE EFFICIENCY dentistryiq.com/content/dam/diq/online-articles/2013/06/Arndt-article.jpg
  • 18. WWW.BLOOMSOCIALBUSINESS.COM INCREASE COLLABORATION PERSONALISED CONTENT INCREASE COLLABORATION PERSONALISED CONTENT AUDIENCE INSIGHT INCREASE COLLABORATION PERSONALISED CONTENT AUDIENCE INSIGHT INCREASE CONVERSATION INCREASE COLLABORATION PERSONALISED CONTENT AUDIENCE INSIGHT INCREASE CONVERSATION DEVELOP ADVOCACY INCREASE COLLABORATION PERSONALISED CONTENT AUDIENCE INSIGHT INCREASE CONVERSATION DEVELOP ADVOCACY INCREASE INFLUENCE INCREASE COLLABORATION PERSONALISED CONTENT AUDIENCE INSIGHT INCREASE CONVERSATION DEVELOP ADVOCACY INCREASE INFLUENCE BRAND RECOGNITION INCREASE COLLABORATION PERSONALISED CONTENT AUDIENCE INSIGHT INCREASE CONVERSATION DEVELOP ADVOCACY INCREASE INFLUENCE BRAND RECOGNITION GREATER REACH INCREASE COLLABORATION PERSONALISED CONTENT AUDIENCE INSIGHT INCREASE CONVERSATION DEVELOP ADVOCACY INCREASE INFLUENCE BRAND RECOGNITION GREATER REACH MORE IMPRESSIONS INCREASE COLLABORATION PERSONALISED CONTENT AUDIENCE INSIGHT INCREASE CONVERSATION DEVELOP ADVOCACY INCREASE INFLUENCE BRAND RECOGNITION GREATER REACH MORE IMPRESSIONS ADD UTILITY INCREASE COLLABORATION PERSONALISED CONTENT AUDIENCE INSIGHT INCREASE CONVERSATION DEVELOP ADVOCACY INCREASE INFLUENCE BRAND RECOGNITION GREATER REACH MORE IMPRESSIONS ADD UTILITY REAP REWARDS INCREASE COLLABORATION PERSONALISED CONTENT AUDIENCE INSIGHT INCREASE CONVERSATION DEVELOP ADVOCACY INCREASE INFLUENCE BRAND RECOGNITION GREATER REACH MORE IMPRESSIONS ADD UTILITY REAP REWARDS INCREASE EFFICIENCY INCREASE COLLABORATION PERSONALISED CONTENT AUDIENCE INSIGHT INCREASE CONVERSATION DEVELOP ADVOCACY INCREASE INFLUENCE BRAND RECOGNITION GREATER REACH MORE IMPRESSIONS ADD UTILITY REAP REWARDS INCREASE EFFICIENCY INCREASE ROI dentistryiq.com/content/dam/diq/online-articles/2013/06/Arndt-article.jpg
  • 19. WWW.BLOOMSOCIALBUSINESS.COMINCREASE COLLABORATION INCREASE COLLABORATION PERSONALISED CONTENT INCREASE COLLABORATION PERSONALISED CONTENT AUDIENCE INSIGHT INCREASE COLLABORATION PERSONALISED CONTENT AUDIENCE INSIGHT INCREASE CONVERSATION INCREASE COLLABORATION PERSONALISED CONTENT AUDIENCE INSIGHT INCREASE CONVERSATION DEVELOP ADVOCACY INCREASE COLLABORATION PERSONALISED CONTENT AUDIENCE INSIGHT INCREASE CONVERSATION DEVELOP ADVOCACY INCREASE INFLUENCE INCREASE COLLABORATION PERSONALISED CONTENT AUDIENCE INSIGHT INCREASE CONVERSATION DEVELOP ADVOCACY INCREASE INFLUENCE BRAND RECOGNITION INCREASE COLLABORATION PERSONALISED CONTENT AUDIENCE INSIGHT INCREASE CONVERSATION DEVELOP ADVOCACY INCREASE INFLUENCE BRAND RECOGNITION GREATER REACH INCREASE COLLABORATION PERSONALISED CONTENT AUDIENCE INSIGHT INCREASE CONVERSATION DEVELOP ADVOCACY INCREASE INFLUENCE BRAND RECOGNITION GREATER REACH MORE IMPRESSIONS INCREASE COLLABORATION PERSONALISED CONTENT AUDIENCE INSIGHT INCREASE CONVERSATION DEVELOP ADVOCACY INCREASE INFLUENCE BRAND RECOGNITION GREATER REACH MORE IMPRESSIONS ADD UTILITY INCREASE COLLABORATION PERSONALISED CONTENT AUDIENCE INSIGHT INCREASE CONVERSATION DEVELOP ADVOCACY INCREASE INFLUENCE BRAND RECOGNITION GREATER REACH MORE IMPRESSIONS ADD UTILITY REAP REWARDS INCREASE COLLABORATION PERSONALISED CONTENT AUDIENCE INSIGHT INCREASE CONVERSATION DEVELOP ADVOCACY INCREASE INFLUENCE BRAND RECOGNITION GREATER REACH MORE IMPRESSIONS ADD UTILITY REAP REWARDS INCREASE EFFICIENCY INCREASE COLLABORATION PERSONALISED CONTENT AUDIENCE INSIGHT INCREASE CONVERSATION DEVELOP ADVOCACY INCREASE INFLUENCE BRAND RECOGNITION GREATER REACH MORE IMPRESSIONS ADD UTILITY REAP REWARDS INCREASE EFFICIENCY INCREASE ROI INCREASE COLLABORATION PERSONALISED CONTENT AUDIENCE INSIGHT INCREASE CONVERSATION DEVELOP ADVOCACY INCREASE INFLUENCE BRAND RECOGNITION GREATER REACH MORE IMPRESSIONS ADD UTILITY REAP REWARDS INCREASE EFFICIENCY INCREASE ROI INCREASE PROFIT INCREASE COLLABORATION PERSONALISED CONTENT AUDIENCE INSIGHT INCREASE CONVERSATION DEVELOP ADVOCACY INCREASE INFLUENCE BRAND RECOGNITION GREATER REACH MORE IMPRESSIONS ADD UTILITY REAP REWARDS INCREASE EFFICIENCY INCREASE ROI INCREASE PROFIT PERSONALISED CONTENT AUDIENCE INSIGHT INCREASE CONVERSATION DEVELOP ADVOCACY INCREASE INFLUENCE BRAND RECOGNITION GREATER REACH MORE IMPRESSIONS ADD UTILITY REAP REWARDS INCREASE EFFICIENCY INCREASE ROI INCREASE PROFIT PERSONALISED CONTENT AUDIENCE INSIGHT INCREASE CONVERSATION DEVELOP ADVOCACY INCREASE INFLUENCE BRAND RECOGNITION GREATER REACH MORE IMPRESSIONS ADD UTILITY REAP REWARDS INCREASE EFFICIENCY INCREASE ROI INCREASE PROFIT AUDIENCE INSIGHT INCREASE CONVERSATION DEVELOP ADVOCACY INCREASE INFLUENCE BRAND RECOGNITION GREATER REACH MORE IMPRESSIONS ADD UTILITY REAP REWARDS INCREASE EFFICIENCY INCREASE ROI INCREASE PROFITdentistryiq.com/content/dam/diq/online-articles/2013/06/Arndt-article.jpg
  • 20. WWW.BLOOMSOCIALBUSINESS.COM Gemmacorrell.com
  • 21. #FigDigBLOOM
  • 22. #FigDigBLOOM
  • 23. #FigDigBLOOM
  • 24. #FigDigBLOOM
  • 25. #FigDigBLOOM
  • 26. #FigDigBLOOM
  • 27. WHAT WORD CLOUDS AND BUZZ GRAPHS BRAND IMAGE
  • 28. i.imgur.com/4IJvJVV
  • 29. siliconangle.com/files/2012/06/little-analyst
  • 30. 0% 7% 14% 21% 28% 35% WK1 WK2 WK3 WK4 WK5 BRANDSHAREOF VOICE BRANDSHAREOF VOICE E.G. ASSUMPTIONS:
  • 31. 0 100 200 300 400 500 WK1 WK2 WK3 WK4 WK5 VOLUMEOF BRAND CONVERSATION VOLUMEOF BRANDCONVERSATION E.G. ASSUMPTIONS:
  • 32. 0 500 1,000 1,500 2,000 2,500 WK1 WK2 WK3 WK4 WK5 INDUSTRY CONVERSATION TOTALCONVERSATION BRANDCONVERSATION BUT, SHARE OF VOICE ASSUMPTION VOLUME OF CONVERSATION ASSUMPTION ACTUAL ANALYSIS
  • 33. 0% 25% 50% 75% 100% WK 1 WK 2 WK 3 WK 4 WK 5 SENTIMENTTOWARDSBRAND POSITIVE SENTIMENT NEUTRAL SENTIMENT NEGATIVE SENTIMENT E.G. ASSUMPTIONS:
  • 34. 0 100 200 300 400 500 WK1 WK2 WK3 WK4 WK5 VOLUMEOF BRAND CONVERSATION VOLUMEOF BRANDCONVERSATION E.G. ASSUMPTIONS:
  • 35. 0 100 200 300 400 500 WK1 WK2 WK3 WK4 WK5 CONVERSATIONSENTIMENT POSITIVESENTIMENT NEUTRALSENTIMENT NEGATIVESENTIMENT BUT, SENTIMENT ASSUMPTIONS VOLUME OF CONVERSATION ASSUMPTIONS ACTUAL ANALYSIS
  • 36. WWW.BLOOMSOCIALBUSINESS.COM julietremblay.com/images/photos/5pears
  • 37. ATA NSIGHT ECOMMENDATION XECUTION HANGE RACKING
  • 38. imgur.com/Lo87r.jpg #FigDigBLOOM