THEINSTANTHYPOPHONIC,WOJCIECHSIUDMAK| uploads2.wikipaintings.org/images/wojciech-siudmak/the-instant-hypophonic-1.jpg!Blog
WWW.BLOOMSOCIALBUSINESS.COM julietremblay.com/images/photos/5pears
WWW.BLOOMSOCIALBUSINESS.COM
WWW.BLOOMSOCIALBUSINESS.COM smartinsights.com/wp-content/uploads/2012/04/whisperlisten
WWW.BLOOMSOCIALBUSINESS.COM takepart.com/sites/default/files/BlueEar-Marvel.jpg
#FigDigBLOOM
WWW.BLOOMSOCIALBUSINESS.COMINCREASE COLLABORATION dentistryiq.com/content/dam/diq/online-articles/2013/06/Arndt-article.jpg
WWW.BLOOMSOCIALBUSINESS.COM
INCREASE COLLABORATION
PERSONALISED CONTENT dentistryiq.com/content/dam/diq/online-articles/20...
WWW.BLOOMSOCIALBUSINESS.COM
INCREASE COLLABORATION
PERSONALISED CONTENT
AUDIENCE INSIGHT dentistryiq.com/content/dam/diq/o...
WWW.BLOOMSOCIALBUSINESS.COM
INCREASE COLLABORATION
PERSONALISED CONTENT
AUDIENCE INSIGHT
INCREASE COLLABORATION
PERSONALIS...
WWW.BLOOMSOCIALBUSINESS.COM
INCREASE COLLABORATION
PERSONALISED CONTENT
AUDIENCE INSIGHT
INCREASE COLLABORATION
PERSONALIS...
WWW.BLOOMSOCIALBUSINESS.COM
INCREASE COLLABORATION
PERSONALISED CONTENT
INCREASE COLLABORATION
PERSONALISED CONTENT
AUDIEN...
WWW.BLOOMSOCIALBUSINESS.COM
INCREASE COLLABORATION
PERSONALISED CONTENT
INCREASE COLLABORATION
PERSONALISED CONTENT
AUDIEN...
WWW.BLOOMSOCIALBUSINESS.COM
INCREASE COLLABORATION
PERSONALISED CONTENT
INCREASE COLLABORATION
PERSONALISED CONTENT
AUDIEN...
WWW.BLOOMSOCIALBUSINESS.COM
INCREASE COLLABORATION
PERSONALISED CONTENT
INCREASE COLLABORATION
PERSONALISED CONTENT
AUDIEN...
WWW.BLOOMSOCIALBUSINESS.COM
INCREASE COLLABORATION
PERSONALISED CONTENT
INCREASE COLLABORATION
PERSONALISED CONTENT
AUDIEN...
WWW.BLOOMSOCIALBUSINESS.COM
INCREASE COLLABORATION
PERSONALISED CONTENT
INCREASE COLLABORATION
PERSONALISED CONTENT
AUDIEN...
WWW.BLOOMSOCIALBUSINESS.COM
INCREASE COLLABORATION
PERSONALISED CONTENT
INCREASE COLLABORATION
PERSONALISED CONTENT
AUDIEN...
WWW.BLOOMSOCIALBUSINESS.COM
INCREASE COLLABORATION
PERSONALISED CONTENT
INCREASE COLLABORATION
PERSONALISED CONTENT
AUDIEN...
WWW.BLOOMSOCIALBUSINESS.COMINCREASE COLLABORATION
INCREASE COLLABORATION
PERSONALISED CONTENT
INCREASE COLLABORATION
PERSO...
WWW.BLOOMSOCIALBUSINESS.COM
Gemmacorrell.com
#FigDigBLOOM
#FigDigBLOOM
#FigDigBLOOM
#FigDigBLOOM
#FigDigBLOOM
#FigDigBLOOM
WHAT
WORD CLOUDS AND BUZZ GRAPHS
BRAND IMAGE
i.imgur.com/4IJvJVV
siliconangle.com/files/2012/06/little-analyst
0%
7%
14%
21%
28%
35%
WK1 WK2 WK3 WK4 WK5
BRANDSHAREOF VOICE
BRANDSHAREOF VOICE
E.G.
ASSUMPTIONS:
0
100
200
300
400
500
WK1 WK2 WK3 WK4 WK5
VOLUMEOF BRAND CONVERSATION
VOLUMEOF BRANDCONVERSATION
E.G.
ASSUMPTIONS:
0
500
1,000
1,500
2,000
2,500
WK1 WK2 WK3 WK4 WK5
INDUSTRY CONVERSATION
TOTALCONVERSATION
BRANDCONVERSATION
BUT,
SHARE OF ...
0%
25%
50%
75%
100%
WK 1 WK 2 WK 3 WK 4 WK 5
SENTIMENTTOWARDSBRAND
POSITIVE SENTIMENT
NEUTRAL SENTIMENT
NEGATIVE SENTIMENT...
0
100
200
300
400
500
WK1 WK2 WK3 WK4 WK5
VOLUMEOF BRAND CONVERSATION
VOLUMEOF BRANDCONVERSATION
E.G.
ASSUMPTIONS:
0
100
200
300
400
500
WK1 WK2 WK3 WK4 WK5
CONVERSATIONSENTIMENT
POSITIVESENTIMENT
NEUTRALSENTIMENT
NEGATIVESENTIMENT
BUT,
...
WWW.BLOOMSOCIALBUSINESS.COM julietremblay.com/images/photos/5pears
ATA
NSIGHT
ECOMMENDATION
XECUTION
HANGE RACKING
imgur.com/Lo87r.jpg
#FigDigBLOOM
What Digital Listening Can Do for You?
What Digital Listening Can Do for You?
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What Digital Listening Can Do for You?

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John Murphy's Figaro Digital slide share.

Are you listening? What social listening tools can do for you

Social listening can provide all sorts of answers and inform many departments. There are many listening tools available which can answer most client questions about their audience’s online engagement. John will explain why you need them, what they do and how BLOOM makes sense of these learnings. Find out how you can use this insight to develop your overall business strategy

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Transcript of "What Digital Listening Can Do for You?"

  1. 1. THEINSTANTHYPOPHONIC,WOJCIECHSIUDMAK| uploads2.wikipaintings.org/images/wojciech-siudmak/the-instant-hypophonic-1.jpg!Blog
  2. 2. WWW.BLOOMSOCIALBUSINESS.COM julietremblay.com/images/photos/5pears
  3. 3. WWW.BLOOMSOCIALBUSINESS.COM
  4. 4. WWW.BLOOMSOCIALBUSINESS.COM smartinsights.com/wp-content/uploads/2012/04/whisperlisten
  5. 5. WWW.BLOOMSOCIALBUSINESS.COM takepart.com/sites/default/files/BlueEar-Marvel.jpg #FigDigBLOOM
  6. 6. WWW.BLOOMSOCIALBUSINESS.COMINCREASE COLLABORATION dentistryiq.com/content/dam/diq/online-articles/2013/06/Arndt-article.jpg
  7. 7. WWW.BLOOMSOCIALBUSINESS.COM INCREASE COLLABORATION PERSONALISED CONTENT dentistryiq.com/content/dam/diq/online-articles/2013/06/Arndt-article.jpg
  8. 8. WWW.BLOOMSOCIALBUSINESS.COM INCREASE COLLABORATION PERSONALISED CONTENT AUDIENCE INSIGHT dentistryiq.com/content/dam/diq/online-articles/2013/06/Arndt-article.jpg
  9. 9. WWW.BLOOMSOCIALBUSINESS.COM INCREASE COLLABORATION PERSONALISED CONTENT AUDIENCE INSIGHT INCREASE COLLABORATION PERSONALISED CONTENT AUDIENCE INSIGHT INCREASE CONVERSATION dentistryiq.com/content/dam/diq/online-articles/2013/06/Arndt-article.jpg
  10. 10. WWW.BLOOMSOCIALBUSINESS.COM INCREASE COLLABORATION PERSONALISED CONTENT AUDIENCE INSIGHT INCREASE COLLABORATION PERSONALISED CONTENT AUDIENCE INSIGHT INCREASE CONVERSATION INCREASE COLLABORATION PERSONALISED CONTENT AUDIENCE INSIGHT INCREASE CONVERSATION DEVELOP ADVOCACY dentistryiq.com/content/dam/diq/online-articles/2013/06/Arndt-article.jpg
  11. 11. WWW.BLOOMSOCIALBUSINESS.COM INCREASE COLLABORATION PERSONALISED CONTENT INCREASE COLLABORATION PERSONALISED CONTENT AUDIENCE INSIGHT INCREASE COLLABORATION PERSONALISED CONTENT AUDIENCE INSIGHT INCREASE CONVERSATION INCREASE COLLABORATION PERSONALISED CONTENT AUDIENCE INSIGHT INCREASE CONVERSATION DEVELOP ADVOCACY INCREASE COLLABORATION PERSONALISED CONTENT AUDIENCE INSIGHT INCREASE CONVERSATION DEVELOP ADVOCACY INCREASE INFLUENCE dentistryiq.com/content/dam/diq/online-articles/2013/06/Arndt-article.jpg
  12. 12. WWW.BLOOMSOCIALBUSINESS.COM INCREASE COLLABORATION PERSONALISED CONTENT INCREASE COLLABORATION PERSONALISED CONTENT AUDIENCE INSIGHT INCREASE COLLABORATION PERSONALISED CONTENT AUDIENCE INSIGHT INCREASE CONVERSATION INCREASE COLLABORATION PERSONALISED CONTENT AUDIENCE INSIGHT INCREASE CONVERSATION DEVELOP ADVOCACY INCREASE COLLABORATION PERSONALISED CONTENT AUDIENCE INSIGHT INCREASE CONVERSATION DEVELOP ADVOCACY INCREASE INFLUENCE INCREASE COLLABORATION PERSONALISED CONTENT AUDIENCE INSIGHT INCREASE CONVERSATION DEVELOP ADVOCACY INCREASE INFLUENCE BRAND RECOGNITION dentistryiq.com/content/dam/diq/online-articles/2013/06/Arndt-article.jpg
  13. 13. WWW.BLOOMSOCIALBUSINESS.COM INCREASE COLLABORATION PERSONALISED CONTENT INCREASE COLLABORATION PERSONALISED CONTENT AUDIENCE INSIGHT INCREASE COLLABORATION PERSONALISED CONTENT AUDIENCE INSIGHT INCREASE CONVERSATION INCREASE COLLABORATION PERSONALISED CONTENT AUDIENCE INSIGHT INCREASE CONVERSATION DEVELOP ADVOCACY INCREASE COLLABORATION PERSONALISED CONTENT AUDIENCE INSIGHT INCREASE CONVERSATION DEVELOP ADVOCACY INCREASE INFLUENCE INCREASE COLLABORATION PERSONALISED CONTENT AUDIENCE INSIGHT INCREASE CONVERSATION DEVELOP ADVOCACY INCREASE INFLUENCE BRAND RECOGNITION INCREASE COLLABORATION PERSONALISED CONTENT AUDIENCE INSIGHT INCREASE CONVERSATION DEVELOP ADVOCACY INCREASE INFLUENCE BRAND RECOGNITION GREATER REACH dentistryiq.com/content/dam/diq/online-articles/2013/06/Arndt-article.jpg
  14. 14. WWW.BLOOMSOCIALBUSINESS.COM INCREASE COLLABORATION PERSONALISED CONTENT INCREASE COLLABORATION PERSONALISED CONTENT AUDIENCE INSIGHT INCREASE COLLABORATION PERSONALISED CONTENT AUDIENCE INSIGHT INCREASE CONVERSATION INCREASE COLLABORATION PERSONALISED CONTENT AUDIENCE INSIGHT INCREASE CONVERSATION DEVELOP ADVOCACY INCREASE COLLABORATION PERSONALISED CONTENT AUDIENCE INSIGHT INCREASE CONVERSATION DEVELOP ADVOCACY INCREASE INFLUENCE INCREASE COLLABORATION PERSONALISED CONTENT AUDIENCE INSIGHT INCREASE CONVERSATION DEVELOP ADVOCACY INCREASE INFLUENCE BRAND RECOGNITION INCREASE COLLABORATION PERSONALISED CONTENT AUDIENCE INSIGHT INCREASE CONVERSATION DEVELOP ADVOCACY INCREASE INFLUENCE BRAND RECOGNITION GREATER REACH INCREASE COLLABORATION PERSONALISED CONTENT AUDIENCE INSIGHT INCREASE CONVERSATION DEVELOP ADVOCACY INCREASE INFLUENCE BRAND RECOGNITION GREATER REACH MORE IMPRESSIONS dentistryiq.com/content/dam/diq/online-articles/2013/06/Arndt-article.jpg
  15. 15. WWW.BLOOMSOCIALBUSINESS.COM INCREASE COLLABORATION PERSONALISED CONTENT INCREASE COLLABORATION PERSONALISED CONTENT AUDIENCE INSIGHT INCREASE COLLABORATION PERSONALISED CONTENT AUDIENCE INSIGHT INCREASE CONVERSATION INCREASE COLLABORATION PERSONALISED CONTENT AUDIENCE INSIGHT INCREASE CONVERSATION DEVELOP ADVOCACY INCREASE COLLABORATION PERSONALISED CONTENT AUDIENCE INSIGHT INCREASE CONVERSATION DEVELOP ADVOCACY INCREASE INFLUENCE INCREASE COLLABORATION PERSONALISED CONTENT AUDIENCE INSIGHT INCREASE CONVERSATION DEVELOP ADVOCACY INCREASE INFLUENCE BRAND RECOGNITION INCREASE COLLABORATION PERSONALISED CONTENT AUDIENCE INSIGHT INCREASE CONVERSATION DEVELOP ADVOCACY INCREASE INFLUENCE BRAND RECOGNITION GREATER REACH INCREASE COLLABORATION PERSONALISED CONTENT AUDIENCE INSIGHT INCREASE CONVERSATION DEVELOP ADVOCACY INCREASE INFLUENCE BRAND RECOGNITION GREATER REACH MORE IMPRESSIONS INCREASE COLLABORATION PERSONALISED CONTENT AUDIENCE INSIGHT INCREASE CONVERSATION DEVELOP ADVOCACY INCREASE INFLUENCE BRAND RECOGNITION GREATER REACH MORE IMPRESSIONS ADD UTILITY dentistryiq.com/content/dam/diq/online-articles/2013/06/Arndt-article.jpg
  16. 16. WWW.BLOOMSOCIALBUSINESS.COM INCREASE COLLABORATION PERSONALISED CONTENT INCREASE COLLABORATION PERSONALISED CONTENT AUDIENCE INSIGHT INCREASE COLLABORATION PERSONALISED CONTENT AUDIENCE INSIGHT INCREASE CONVERSATION INCREASE COLLABORATION PERSONALISED CONTENT AUDIENCE INSIGHT INCREASE CONVERSATION DEVELOP ADVOCACY INCREASE COLLABORATION PERSONALISED CONTENT AUDIENCE INSIGHT INCREASE CONVERSATION DEVELOP ADVOCACY INCREASE INFLUENCE INCREASE COLLABORATION PERSONALISED CONTENT AUDIENCE INSIGHT INCREASE CONVERSATION DEVELOP ADVOCACY INCREASE INFLUENCE BRAND RECOGNITION INCREASE COLLABORATION PERSONALISED CONTENT AUDIENCE INSIGHT INCREASE CONVERSATION DEVELOP ADVOCACY INCREASE INFLUENCE BRAND RECOGNITION GREATER REACH INCREASE COLLABORATION PERSONALISED CONTENT AUDIENCE INSIGHT INCREASE CONVERSATION DEVELOP ADVOCACY INCREASE INFLUENCE BRAND RECOGNITION GREATER REACH MORE IMPRESSIONS INCREASE COLLABORATION PERSONALISED CONTENT AUDIENCE INSIGHT INCREASE CONVERSATION DEVELOP ADVOCACY INCREASE INFLUENCE BRAND RECOGNITION GREATER REACH MORE IMPRESSIONS ADD UTILITY INCREASE COLLABORATION PERSONALISED CONTENT AUDIENCE INSIGHT INCREASE CONVERSATION DEVELOP ADVOCACY INCREASE INFLUENCE BRAND RECOGNITION GREATER REACH MORE IMPRESSIONS ADD UTILITY REAP REWARDS dentistryiq.com/content/dam/diq/online-articles/2013/06/Arndt-article.jpg
  17. 17. WWW.BLOOMSOCIALBUSINESS.COM INCREASE COLLABORATION PERSONALISED CONTENT INCREASE COLLABORATION PERSONALISED CONTENT AUDIENCE INSIGHT INCREASE COLLABORATION PERSONALISED CONTENT AUDIENCE INSIGHT INCREASE CONVERSATION INCREASE COLLABORATION PERSONALISED CONTENT AUDIENCE INSIGHT INCREASE CONVERSATION DEVELOP ADVOCACY INCREASE COLLABORATION PERSONALISED CONTENT AUDIENCE INSIGHT INCREASE CONVERSATION DEVELOP ADVOCACY INCREASE INFLUENCE INCREASE COLLABORATION PERSONALISED CONTENT AUDIENCE INSIGHT INCREASE CONVERSATION DEVELOP ADVOCACY INCREASE INFLUENCE BRAND RECOGNITION INCREASE COLLABORATION PERSONALISED CONTENT AUDIENCE INSIGHT INCREASE CONVERSATION DEVELOP ADVOCACY INCREASE INFLUENCE BRAND RECOGNITION GREATER REACH INCREASE COLLABORATION PERSONALISED CONTENT AUDIENCE INSIGHT INCREASE CONVERSATION DEVELOP ADVOCACY INCREASE INFLUENCE BRAND RECOGNITION GREATER REACH MORE IMPRESSIONS INCREASE COLLABORATION PERSONALISED CONTENT AUDIENCE INSIGHT INCREASE CONVERSATION DEVELOP ADVOCACY INCREASE INFLUENCE BRAND RECOGNITION GREATER REACH MORE IMPRESSIONS ADD UTILITY INCREASE COLLABORATION PERSONALISED CONTENT AUDIENCE INSIGHT INCREASE CONVERSATION DEVELOP ADVOCACY INCREASE INFLUENCE BRAND RECOGNITION GREATER REACH MORE IMPRESSIONS ADD UTILITY REAP REWARDS INCREASE COLLABORATION PERSONALISED CONTENT AUDIENCE INSIGHT INCREASE CONVERSATION DEVELOP ADVOCACY INCREASE INFLUENCE BRAND RECOGNITION GREATER REACH MORE IMPRESSIONS ADD UTILITY REAP REWARDS INCREASE EFFICIENCY dentistryiq.com/content/dam/diq/online-articles/2013/06/Arndt-article.jpg
  18. 18. WWW.BLOOMSOCIALBUSINESS.COM INCREASE COLLABORATION PERSONALISED CONTENT INCREASE COLLABORATION PERSONALISED CONTENT AUDIENCE INSIGHT INCREASE COLLABORATION PERSONALISED CONTENT AUDIENCE INSIGHT INCREASE CONVERSATION INCREASE COLLABORATION PERSONALISED CONTENT AUDIENCE INSIGHT INCREASE CONVERSATION DEVELOP ADVOCACY INCREASE COLLABORATION PERSONALISED CONTENT AUDIENCE INSIGHT INCREASE CONVERSATION DEVELOP ADVOCACY INCREASE INFLUENCE INCREASE COLLABORATION PERSONALISED CONTENT AUDIENCE INSIGHT INCREASE CONVERSATION DEVELOP ADVOCACY INCREASE INFLUENCE BRAND RECOGNITION INCREASE COLLABORATION PERSONALISED CONTENT AUDIENCE INSIGHT INCREASE CONVERSATION DEVELOP ADVOCACY INCREASE INFLUENCE BRAND RECOGNITION GREATER REACH INCREASE COLLABORATION PERSONALISED CONTENT AUDIENCE INSIGHT INCREASE CONVERSATION DEVELOP ADVOCACY INCREASE INFLUENCE BRAND RECOGNITION GREATER REACH MORE IMPRESSIONS INCREASE COLLABORATION PERSONALISED CONTENT AUDIENCE INSIGHT INCREASE CONVERSATION DEVELOP ADVOCACY INCREASE INFLUENCE BRAND RECOGNITION GREATER REACH MORE IMPRESSIONS ADD UTILITY INCREASE COLLABORATION PERSONALISED CONTENT AUDIENCE INSIGHT INCREASE CONVERSATION DEVELOP ADVOCACY INCREASE INFLUENCE BRAND RECOGNITION GREATER REACH MORE IMPRESSIONS ADD UTILITY REAP REWARDS INCREASE COLLABORATION PERSONALISED CONTENT AUDIENCE INSIGHT INCREASE CONVERSATION DEVELOP ADVOCACY INCREASE INFLUENCE BRAND RECOGNITION GREATER REACH MORE IMPRESSIONS ADD UTILITY REAP REWARDS INCREASE EFFICIENCY INCREASE COLLABORATION PERSONALISED CONTENT AUDIENCE INSIGHT INCREASE CONVERSATION DEVELOP ADVOCACY INCREASE INFLUENCE BRAND RECOGNITION GREATER REACH MORE IMPRESSIONS ADD UTILITY REAP REWARDS INCREASE EFFICIENCY INCREASE ROI dentistryiq.com/content/dam/diq/online-articles/2013/06/Arndt-article.jpg
  19. 19. WWW.BLOOMSOCIALBUSINESS.COMINCREASE COLLABORATION INCREASE COLLABORATION PERSONALISED CONTENT INCREASE COLLABORATION PERSONALISED CONTENT AUDIENCE INSIGHT INCREASE COLLABORATION PERSONALISED CONTENT AUDIENCE INSIGHT INCREASE CONVERSATION INCREASE COLLABORATION PERSONALISED CONTENT AUDIENCE INSIGHT INCREASE CONVERSATION DEVELOP ADVOCACY INCREASE COLLABORATION PERSONALISED CONTENT AUDIENCE INSIGHT INCREASE CONVERSATION DEVELOP ADVOCACY INCREASE INFLUENCE INCREASE COLLABORATION PERSONALISED CONTENT AUDIENCE INSIGHT INCREASE CONVERSATION DEVELOP ADVOCACY INCREASE INFLUENCE BRAND RECOGNITION INCREASE COLLABORATION PERSONALISED CONTENT AUDIENCE INSIGHT INCREASE CONVERSATION DEVELOP ADVOCACY INCREASE INFLUENCE BRAND RECOGNITION GREATER REACH INCREASE COLLABORATION PERSONALISED CONTENT AUDIENCE INSIGHT INCREASE CONVERSATION DEVELOP ADVOCACY INCREASE INFLUENCE BRAND RECOGNITION GREATER REACH MORE IMPRESSIONS INCREASE COLLABORATION PERSONALISED CONTENT AUDIENCE INSIGHT INCREASE CONVERSATION DEVELOP ADVOCACY INCREASE INFLUENCE BRAND RECOGNITION GREATER REACH MORE IMPRESSIONS ADD UTILITY INCREASE COLLABORATION PERSONALISED CONTENT AUDIENCE INSIGHT INCREASE CONVERSATION DEVELOP ADVOCACY INCREASE INFLUENCE BRAND RECOGNITION GREATER REACH MORE IMPRESSIONS ADD UTILITY REAP REWARDS INCREASE COLLABORATION PERSONALISED CONTENT AUDIENCE INSIGHT INCREASE CONVERSATION DEVELOP ADVOCACY INCREASE INFLUENCE BRAND RECOGNITION GREATER REACH MORE IMPRESSIONS ADD UTILITY REAP REWARDS INCREASE EFFICIENCY INCREASE COLLABORATION PERSONALISED CONTENT AUDIENCE INSIGHT INCREASE CONVERSATION DEVELOP ADVOCACY INCREASE INFLUENCE BRAND RECOGNITION GREATER REACH MORE IMPRESSIONS ADD UTILITY REAP REWARDS INCREASE EFFICIENCY INCREASE ROI INCREASE COLLABORATION PERSONALISED CONTENT AUDIENCE INSIGHT INCREASE CONVERSATION DEVELOP ADVOCACY INCREASE INFLUENCE BRAND RECOGNITION GREATER REACH MORE IMPRESSIONS ADD UTILITY REAP REWARDS INCREASE EFFICIENCY INCREASE ROI INCREASE PROFIT INCREASE COLLABORATION PERSONALISED CONTENT AUDIENCE INSIGHT INCREASE CONVERSATION DEVELOP ADVOCACY INCREASE INFLUENCE BRAND RECOGNITION GREATER REACH MORE IMPRESSIONS ADD UTILITY REAP REWARDS INCREASE EFFICIENCY INCREASE ROI INCREASE PROFIT PERSONALISED CONTENT AUDIENCE INSIGHT INCREASE CONVERSATION DEVELOP ADVOCACY INCREASE INFLUENCE BRAND RECOGNITION GREATER REACH MORE IMPRESSIONS ADD UTILITY REAP REWARDS INCREASE EFFICIENCY INCREASE ROI INCREASE PROFIT PERSONALISED CONTENT AUDIENCE INSIGHT INCREASE CONVERSATION DEVELOP ADVOCACY INCREASE INFLUENCE BRAND RECOGNITION GREATER REACH MORE IMPRESSIONS ADD UTILITY REAP REWARDS INCREASE EFFICIENCY INCREASE ROI INCREASE PROFIT AUDIENCE INSIGHT INCREASE CONVERSATION DEVELOP ADVOCACY INCREASE INFLUENCE BRAND RECOGNITION GREATER REACH MORE IMPRESSIONS ADD UTILITY REAP REWARDS INCREASE EFFICIENCY INCREASE ROI INCREASE PROFITdentistryiq.com/content/dam/diq/online-articles/2013/06/Arndt-article.jpg
  20. 20. WWW.BLOOMSOCIALBUSINESS.COM Gemmacorrell.com
  21. 21. #FigDigBLOOM
  22. 22. #FigDigBLOOM
  23. 23. #FigDigBLOOM
  24. 24. #FigDigBLOOM
  25. 25. #FigDigBLOOM
  26. 26. #FigDigBLOOM
  27. 27. WHAT WORD CLOUDS AND BUZZ GRAPHS BRAND IMAGE
  28. 28. i.imgur.com/4IJvJVV
  29. 29. siliconangle.com/files/2012/06/little-analyst
  30. 30. 0% 7% 14% 21% 28% 35% WK1 WK2 WK3 WK4 WK5 BRANDSHAREOF VOICE BRANDSHAREOF VOICE E.G. ASSUMPTIONS:
  31. 31. 0 100 200 300 400 500 WK1 WK2 WK3 WK4 WK5 VOLUMEOF BRAND CONVERSATION VOLUMEOF BRANDCONVERSATION E.G. ASSUMPTIONS:
  32. 32. 0 500 1,000 1,500 2,000 2,500 WK1 WK2 WK3 WK4 WK5 INDUSTRY CONVERSATION TOTALCONVERSATION BRANDCONVERSATION BUT, SHARE OF VOICE ASSUMPTION VOLUME OF CONVERSATION ASSUMPTION ACTUAL ANALYSIS
  33. 33. 0% 25% 50% 75% 100% WK 1 WK 2 WK 3 WK 4 WK 5 SENTIMENTTOWARDSBRAND POSITIVE SENTIMENT NEUTRAL SENTIMENT NEGATIVE SENTIMENT E.G. ASSUMPTIONS:
  34. 34. 0 100 200 300 400 500 WK1 WK2 WK3 WK4 WK5 VOLUMEOF BRAND CONVERSATION VOLUMEOF BRANDCONVERSATION E.G. ASSUMPTIONS:
  35. 35. 0 100 200 300 400 500 WK1 WK2 WK3 WK4 WK5 CONVERSATIONSENTIMENT POSITIVESENTIMENT NEUTRALSENTIMENT NEGATIVESENTIMENT BUT, SENTIMENT ASSUMPTIONS VOLUME OF CONVERSATION ASSUMPTIONS ACTUAL ANALYSIS
  36. 36. WWW.BLOOMSOCIALBUSINESS.COM julietremblay.com/images/photos/5pears
  37. 37. ATA NSIGHT ECOMMENDATION XECUTION HANGE RACKING
  38. 38. imgur.com/Lo87r.jpg #FigDigBLOOM

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