Storytelling
at the
speed
of now

@bloomworldwide
#FidDigContent
www.bloomworldwide.com
WWW.BLOOMWORLDWIDE.COM
The problem: broadcast mentality persists

@bloomworldwide | #FidDigContent | www.bloomworldwide.com
The problem: too many disparate sources

@bloomworldwide | #FidDigContent | www.bloomworldwide.com
The problem: production is still slow

@bloomworldwide | #FidDigContent | www.bloomworldwide.com
The problem: volume required costs too much

@bloomworldwide | #FidDigContent | www.bloomworldwide.com
The opportunity: connected brand narrative

@bloomworldwide | #FidDigContent | www.bloomworldwide.com
The opportunity: real-time engagement =
immediate results

@bloomworldwide | #FidDigContent | www.bloomworldwide.com
The opportunity: meeting real needs

@bloomworldwide | #FidDigContent | www.bloomworldwide.com
The solution: fast micro content

@bloomworldwide | #FidDigContent | www.bloomworldwide.com
The solution: repurposed content

@bloomworldwide | #FidDigContent | www.bloomworldwide.com
The solution: curated UGC

@bloomworldwide | #FidDigContent | www.bloomworldwide.com
Storytelling	
  
at	
  the	
  
speed	
  of	
   Community	
  
now	
   management	
  
Content	
  

@bloomworldwide | #FidDig...
How?
Real-­‐:me	
  content	
  
• Real-­‐:me	
  content	
  
produc:on	
  and	
  
engagement	
  based	
  on	
  
current	
  t...
What kind of roles do you need?

Trend	
  
spoGers	
  
Analysts	
  

Strategists	
  

Community	
  
managers	
  

Opportun...
3 hours in the life of your real-time
brand story: Facebook
Trend	
  or	
  

Crea:ve	
  concept	
  

Stakeholder	
  
appro...
5 SIMPLE STEPS
TO UNLOCK THE
CONTENT
POTENTIAL OF
YOUR BRAND
@bloomworldwide | #FidDigContent | www.bloomworldwide.com
1.	
  Audit	
  
2.	
  Plan	
  
3.	
  Repurpose	
  
4.	
  Create	
  
5.	
  Curate	
  
@bloomworldwide | #FidDigContent | ww...
1. Audit

@bloomworldwide | #FidDigContent | www.bloomworldwide.com
2. Plan

@bloomworldwide | #FidDigContent | www.bloomworldwide.com
2. Plan

@bloomworldwide | #FidDigContent | www.bloomworldwide.com
3. Repurpose

@bloomworldwide | #FidDigContent | www.bloomworldwide.com
4. Create

@bloomworldwide | #FidDigContent | www.bloomworldwide.com
5. Curate

@bloomworldwide | #FidDigContent | www.bloomworldwide.com
CASE STUDY:
GROUPON

@bloomworldwide | #FidDigContent | www.bloomworldwide.com
About Groupon
Groupon, launched in November 2008 in Chicago, and features a daily
deal on the best stuff to do, eat, see a...
Groupon’s approach
Real-­‐:me	
  content	
  
• Real-­‐:me	
  content	
  
produc:on	
  and	
  
engagement	
  based	
  on	
 ...
Content that expresses the brand
narrative

@bloomworldwide | #FidDigContent | www.bloomworldwide.com
Content that captures the zeitgeist

@bloomworldwide | #FidDigContent | www.bloomworldwide.com
Content that travels

@bloomworldwide | #FidDigContent | www.bloomworldwide.com
Be ready for some surprises: content that
delivers results

@bloomworldwide | #FidDigContent | www.bloomworldwide.com
Storytelling	
  
at	
  the	
  
speed	
  of	
   Community	
  
now	
   management	
  
Content	
  

@bloomworldwide | #FidDig...
1.	
  Audit	
  
2.	
  Plan	
  
3.	
  Repurpose	
  
4.	
  Create	
  
5.	
  Curate	
  
@bloomworldwide | #FidDigContent | ww...
Storytelling
at the
speed
of now

@bloomworldwide
#FidDigContent
www.bloomworldwide.com
WWW.BLOOMWORLDWIDE.COM
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Content Marketing - Storytelling at the speed of now

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This is a content marketing strategy presentation that you will not have seen before. Original, creative and informative. If you want to know more about how you can increase your reach and make social media content to appeal to your target audience then this is the presentation for you. Storytelling at the speed of now is where you want to be with your marketing strategy.

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Content Marketing - Storytelling at the speed of now

  1. 1. Storytelling at the speed of now @bloomworldwide #FidDigContent www.bloomworldwide.com WWW.BLOOMWORLDWIDE.COM
  2. 2. The problem: broadcast mentality persists @bloomworldwide | #FidDigContent | www.bloomworldwide.com
  3. 3. The problem: too many disparate sources @bloomworldwide | #FidDigContent | www.bloomworldwide.com
  4. 4. The problem: production is still slow @bloomworldwide | #FidDigContent | www.bloomworldwide.com
  5. 5. The problem: volume required costs too much @bloomworldwide | #FidDigContent | www.bloomworldwide.com
  6. 6. The opportunity: connected brand narrative @bloomworldwide | #FidDigContent | www.bloomworldwide.com
  7. 7. The opportunity: real-time engagement = immediate results @bloomworldwide | #FidDigContent | www.bloomworldwide.com
  8. 8. The opportunity: meeting real needs @bloomworldwide | #FidDigContent | www.bloomworldwide.com
  9. 9. The solution: fast micro content @bloomworldwide | #FidDigContent | www.bloomworldwide.com
  10. 10. The solution: repurposed content @bloomworldwide | #FidDigContent | www.bloomworldwide.com
  11. 11. The solution: curated UGC @bloomworldwide | #FidDigContent | www.bloomworldwide.com
  12. 12. Storytelling   at  the   speed  of   Community   now   management   Content   @bloomworldwide | #FidDigContent | www.bloomworldwide.com
  13. 13. How? Real-­‐:me  content   • Real-­‐:me  content   produc:on  and   engagement  based  on   current  trends   Planned  content   User  generated   content   • Planned  branded   content  to  create  an   always-­‐on  dialogue   with  your  key   audiences     • Fostering  UGC  through   influencer  and   consumer  engagement   and  content  cura:on   Relevant   content  and   real-­‐:me   crea:ve   assets   @bloomworldwide | #FidDigContent | www.bloomworldwide.com
  14. 14. What kind of roles do you need? Trend   spoGers   Analysts   Strategists   Community   managers   Opportunity  SpoGers   Copywriters   Videographers   Designers   Content  Creators   Editors   Community   managers   Social  media   managers   Engagement  Specialists   @bloomworldwide | #FidDigContent | www.bloomworldwide.com
  15. 15. 3 hours in the life of your real-time brand story: Facebook Trend  or   Crea:ve  concept   Stakeholder   approval   POST   Final  sign  off   Copywriter  or  Art   Director  executes   concept   Influencer  &   consumer  outreach   Community   manager  facilitates   conversa:on  and   sharing     User  generated   content  curated   10AM   opportunity  spoGed   12PM   11AM   1PM   @bloomworldwide | #FidDigContent | www.bloomworldwide.com
  16. 16. 5 SIMPLE STEPS TO UNLOCK THE CONTENT POTENTIAL OF YOUR BRAND @bloomworldwide | #FidDigContent | www.bloomworldwide.com
  17. 17. 1.  Audit   2.  Plan   3.  Repurpose   4.  Create   5.  Curate   @bloomworldwide | #FidDigContent | www.bloomworldwide.com
  18. 18. 1. Audit @bloomworldwide | #FidDigContent | www.bloomworldwide.com
  19. 19. 2. Plan @bloomworldwide | #FidDigContent | www.bloomworldwide.com
  20. 20. 2. Plan @bloomworldwide | #FidDigContent | www.bloomworldwide.com
  21. 21. 3. Repurpose @bloomworldwide | #FidDigContent | www.bloomworldwide.com
  22. 22. 4. Create @bloomworldwide | #FidDigContent | www.bloomworldwide.com
  23. 23. 5. Curate @bloomworldwide | #FidDigContent | www.bloomworldwide.com
  24. 24. CASE STUDY: GROUPON @bloomworldwide | #FidDigContent | www.bloomworldwide.com
  25. 25. About Groupon Groupon, launched in November 2008 in Chicago, and features a daily deal on the best stuff to do, eat, see and buy in 48 countries around the world. Several social media pages, which focus on branding and strategy. •  Facebook •  Twitter •  Corporate blog, •  Google+ Groupons social media objectives Huge focus on customer engagement. This is at the heart of its social media strategy. Audience demographics - largest audience is female aged between 16 - 34 @bloomworldwide | #FidDigContent | www.bloomworldwide.com
  26. 26. Groupon’s approach Real-­‐:me  content   • Real-­‐:me  content   produc:on  and   engagement  based  on   current  trends   Planned  content   User  generated   content   • Planned  branded   content  to  create  an   always-­‐on  dialogue   with  your  key   audiences     • Fostering  UGC  through   influencer  and   consumer  engagement   and  content  cura:on   Relevant   content  and   real-­‐:me   crea:ve   assets   @bloomworldwide | #FidDigContent | www.bloomworldwide.com
  27. 27. Content that expresses the brand narrative @bloomworldwide | #FidDigContent | www.bloomworldwide.com
  28. 28. Content that captures the zeitgeist @bloomworldwide | #FidDigContent | www.bloomworldwide.com
  29. 29. Content that travels @bloomworldwide | #FidDigContent | www.bloomworldwide.com
  30. 30. Be ready for some surprises: content that delivers results @bloomworldwide | #FidDigContent | www.bloomworldwide.com
  31. 31. Storytelling   at  the   speed  of   Community   now   management   Content   @bloomworldwide | #FidDigContent | www.bloomworldwide.com
  32. 32. 1.  Audit   2.  Plan   3.  Repurpose   4.  Create   5.  Curate   @bloomworldwide | #FidDigContent | www.bloomworldwide.com
  33. 33. Storytelling at the speed of now @bloomworldwide #FidDigContent www.bloomworldwide.com WWW.BLOOMWORLDWIDE.COM
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