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Content Marketing - Storytelling at the speed of now

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This is a content marketing strategy presentation that you will not have seen before. Original, creative and informative. If you want to know more about how you can increase your reach and make social …

This is a content marketing strategy presentation that you will not have seen before. Original, creative and informative. If you want to know more about how you can increase your reach and make social media content to appeal to your target audience then this is the presentation for you. Storytelling at the speed of now is where you want to be with your marketing strategy.

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  • 1. Storytelling at the speed of now @bloomworldwide #FidDigContent www.bloomworldwide.com WWW.BLOOMWORLDWIDE.COM
  • 2. The problem: broadcast mentality persists @bloomworldwide | #FidDigContent | www.bloomworldwide.com
  • 3. The problem: too many disparate sources @bloomworldwide | #FidDigContent | www.bloomworldwide.com
  • 4. The problem: production is still slow @bloomworldwide | #FidDigContent | www.bloomworldwide.com
  • 5. The problem: volume required costs too much @bloomworldwide | #FidDigContent | www.bloomworldwide.com
  • 6. The opportunity: connected brand narrative @bloomworldwide | #FidDigContent | www.bloomworldwide.com
  • 7. The opportunity: real-time engagement = immediate results @bloomworldwide | #FidDigContent | www.bloomworldwide.com
  • 8. The opportunity: meeting real needs @bloomworldwide | #FidDigContent | www.bloomworldwide.com
  • 9. The solution: fast micro content @bloomworldwide | #FidDigContent | www.bloomworldwide.com
  • 10. The solution: repurposed content @bloomworldwide | #FidDigContent | www.bloomworldwide.com
  • 11. The solution: curated UGC @bloomworldwide | #FidDigContent | www.bloomworldwide.com
  • 12. Storytelling   at  the   speed  of   Community   now   management   Content   @bloomworldwide | #FidDigContent | www.bloomworldwide.com
  • 13. How? Real-­‐:me  content   • Real-­‐:me  content   produc:on  and   engagement  based  on   current  trends   Planned  content   User  generated   content   • Planned  branded   content  to  create  an   always-­‐on  dialogue   with  your  key   audiences     • Fostering  UGC  through   influencer  and   consumer  engagement   and  content  cura:on   Relevant   content  and   real-­‐:me   crea:ve   assets   @bloomworldwide | #FidDigContent | www.bloomworldwide.com
  • 14. What kind of roles do you need? Trend   spoGers   Analysts   Strategists   Community   managers   Opportunity  SpoGers   Copywriters   Videographers   Designers   Content  Creators   Editors   Community   managers   Social  media   managers   Engagement  Specialists   @bloomworldwide | #FidDigContent | www.bloomworldwide.com
  • 15. 3 hours in the life of your real-time brand story: Facebook Trend  or   Crea:ve  concept   Stakeholder   approval   POST   Final  sign  off   Copywriter  or  Art   Director  executes   concept   Influencer  &   consumer  outreach   Community   manager  facilitates   conversa:on  and   sharing     User  generated   content  curated   10AM   opportunity  spoGed   12PM   11AM   1PM   @bloomworldwide | #FidDigContent | www.bloomworldwide.com
  • 16. 5 SIMPLE STEPS TO UNLOCK THE CONTENT POTENTIAL OF YOUR BRAND @bloomworldwide | #FidDigContent | www.bloomworldwide.com
  • 17. 1.  Audit   2.  Plan   3.  Repurpose   4.  Create   5.  Curate   @bloomworldwide | #FidDigContent | www.bloomworldwide.com
  • 18. 1. Audit @bloomworldwide | #FidDigContent | www.bloomworldwide.com
  • 19. 2. Plan @bloomworldwide | #FidDigContent | www.bloomworldwide.com
  • 20. 2. Plan @bloomworldwide | #FidDigContent | www.bloomworldwide.com
  • 21. 3. Repurpose @bloomworldwide | #FidDigContent | www.bloomworldwide.com
  • 22. 4. Create @bloomworldwide | #FidDigContent | www.bloomworldwide.com
  • 23. 5. Curate @bloomworldwide | #FidDigContent | www.bloomworldwide.com
  • 24. CASE STUDY: GROUPON @bloomworldwide | #FidDigContent | www.bloomworldwide.com
  • 25. About Groupon Groupon, launched in November 2008 in Chicago, and features a daily deal on the best stuff to do, eat, see and buy in 48 countries around the world. Several social media pages, which focus on branding and strategy. •  Facebook •  Twitter •  Corporate blog, •  Google+ Groupons social media objectives Huge focus on customer engagement. This is at the heart of its social media strategy. Audience demographics - largest audience is female aged between 16 - 34 @bloomworldwide | #FidDigContent | www.bloomworldwide.com
  • 26. Groupon’s approach Real-­‐:me  content   • Real-­‐:me  content   produc:on  and   engagement  based  on   current  trends   Planned  content   User  generated   content   • Planned  branded   content  to  create  an   always-­‐on  dialogue   with  your  key   audiences     • Fostering  UGC  through   influencer  and   consumer  engagement   and  content  cura:on   Relevant   content  and   real-­‐:me   crea:ve   assets   @bloomworldwide | #FidDigContent | www.bloomworldwide.com
  • 27. Content that expresses the brand narrative @bloomworldwide | #FidDigContent | www.bloomworldwide.com
  • 28. Content that captures the zeitgeist @bloomworldwide | #FidDigContent | www.bloomworldwide.com
  • 29. Content that travels @bloomworldwide | #FidDigContent | www.bloomworldwide.com
  • 30. Be ready for some surprises: content that delivers results @bloomworldwide | #FidDigContent | www.bloomworldwide.com
  • 31. Storytelling   at  the   speed  of   Community   now   management   Content   @bloomworldwide | #FidDigContent | www.bloomworldwide.com
  • 32. 1.  Audit   2.  Plan   3.  Repurpose   4.  Create   5.  Curate   @bloomworldwide | #FidDigContent | www.bloomworldwide.com
  • 33. Storytelling at the speed of now @bloomworldwide #FidDigContent www.bloomworldwide.com WWW.BLOOMWORLDWIDE.COM