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BLOOM Social Media Audience Insight
 

BLOOM Social Media Audience Insight

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INSIGHT ...

INSIGHT
Using social and digital data to provide valuable business intelligence specifically designed to drive your actions:
Understand your social media performance against your core competitors
Understand who your online audience is, their digital habits & behaviors and what platforms they use
To know what your online audience is saying about your brand and identify the key topics of conversation

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    BLOOM Social Media Audience Insight BLOOM Social Media Audience Insight Presentation Transcript

    • Insight | People | Results INSIGHT Using social and digital data to provide valuable business intelligence specifically designed to drive your actions: 1.  Understand your social media performance against your core competitors 2.  Understand who your online audience is, their digital habits & behaviors and what platforms they use 3.  To know what your online audience is saying about your brand and identify the key topics of conversation 4.  Understand what content to use that will better engage with your audiences. WWW.BLOOMWORLDWIDE.COM
    • Insight from social data Using social and digital data to provide valuable business intelligence specifically designed to drive actions in your business. Here’s 5 ways BLOOM can provide valuable insight for your business Competitor Benchmarking Report Socialgraphics Audience Profiling Report •  Benchmark your social media performance against three competitors to identify opportunities, threats and gaps for achieving competitive advantage in social. •  Map your target audience’s social and digital habits to tailor your activities to the needs and behaviours of key audiences. Social Conversation Analysis •  Analysis of brand, product and topic area online conversations. Identify risks, opportunities and tailor your message for increased impact. Platform & Content Audit •  Exploring your social platform and content universe, identifying ways to optimise existing platforms, new platforms and ways to achieve increased cut-through by activating rich content effectively. Online Influencer Mapping •  Find individuals who are influential in your target sector and understand how to engage them to meet your objectives. WWW.BLOOMWORLDWIDE.COM
    • Competitor Benchmarking Report A detailed analysis of your competitors specifically focused on benchmarking your performance, identifying the key opportunities and threats you face in Social Media and enabling target setting and ongoing measurement. Competitor Social Assets Competitor Conversations Competitor Social Audiences A detailed benchmarking analysis of your competitors social media presences enabling you to benchmark performance and set targets and a measurement framework for future activities. A detailed analysis of conversation around your competitors online enabling you to identify what works in igniting core and conquest audience interest. A detailed analysis of your competitors audiences specifically focusing on their Social Media activities, motivations and what activates them. Process includes social asset audit, gap analysis benchmarking SWOT analysis Process includes conversation analysis, opportunities mapping, recommendations for content planning. Process includes Persona Identification, Persona Mapping including digital footprint scoping, Social Media Customer Journey Scoping and Key Influencer Identification WWW.BLOOMWORLDWIDE.COM
    • Socialgraphics Audience Report A highly visual report linking your core target demographic with their social media and digital habits enabling you to identify the best way to activate them via social media. Socialgraphic Profiling Based upon your core demographic profile, we will map your audiences social media and digital habits using current social media data including motivations and behaviours, social platforms, penetration and usage, device. Written Report Infographic A report written in powerpoint for ease of sharing internally to key stakeholders. For clients keen to communicate socialgraphic data for multiple audience profiles to stakeholders across your business we will turn the report into an intuitive, easy to understand infographic. WWW.BLOOMWORLDWIDE.COM
    • Conversation Analysis Report Analysis of brand, product and topic area online conversations. Identify risks, opportunities and tailor your message for increased impact. Demographic Breakdown Platform Breakdown Conversational Themes A detailed analysis of the demographic profile of people talking about your brand/product and comparative analysis of the demographics of 2 competitors Platforms covered include All accessible social spaces with focus on Twitter, forums, blogs, Facebook, YouTube. A detailed analysis of conversational themes around your brand/ product including positive/negative topics, content shared. WWW.BLOOMWORLDWIDE.COM
    • Platform & content audit Exploring your social platform and content universe, identifying ways to optimise existing platforms, new platforms and ways to achieve increased cut-through by activating rich content effectively. Platform audit An audit of your owned social media platforms and comparative analysis of competitor presence. Gap analysis to identify potential opportunities. Optimisation analysis to identify ways to make your social media platforms work even harder. Content audit Strategic recommendations An audit of online content linked to your brand – both branded and user generated content. Identification of opportunities for new content themes and topics using the shared interest model. Analysis of ways to optimise share ability of your content Invaluable output from analysis in the form of strategic recommendations report providing ways to make your social media presence work harder to meet your objectives. Including platforms you should add to your owned portfolio, techniques for optimisation and content themes to drive reach and engagement. WWW.BLOOMWORLDWIDE.COM
    • Online influencer mapping Find individuals who are influential in your target sector and understand how to engage them to meet your objectives. Influencer map (data visualisation) Full data set including links and scores – list of proposed influencers classified by type, topic and brand sentiment Influencer engagement strategy List of proposed influencers Measurement scorecard WWW.BLOOMWORLDWIDE.COM
    • Get in touch Lianne Crosby-Mathews – lianne@bloomworldwide.com Annabel Wetton – annabel@bloomworldwide.com www.bloomworldwide.com #bloomworldwide WWW.BLOOMWORLDWIDE.COM