A week in the life of an agency Senior Strategist

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Find out what our Senior Strategist Mary-ann Johnn gets up to during a typical week at Bloom Worldwide.

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A week in the life of an agency Senior Strategist

  1. 1. A week in the life of an agency Senior Strategist #MyBloom
  2. 2. www.bloomworldwide.com About Mary-Ann Iam a SeniorStrategistatBloom Worldwide. I’madigitalmarketingspecialist withexcellentknowledgeofsocial mediainpractice,content strategyanddigitalmarketing. Iamaprolificlist-maker! Ienjoy planningoutdigitalstrategiesinto thedailyactionsandobjectives. #MyBloom
  3. 3. www.bloomworldwide.com Monday Planning Mondayisthedaytoplanonline contentforourclientsbasedon theinsightsanddigitalstrategy. I’llhavecatch-upswiththe BloomEngageteamtoensure ourcontentfocusandday-to-day actionsaremeetingwider objectives. #MyBloom
  4. 4. www.bloomworldwide.com Tuesday Strategy OnTuesday’sI amusually catchingupwithclientsontheir digitalstrategiesorourlatest proposalsand talkingthrough next-stepsinimplementation. Itmightbeadvisingonwhich platformstoinvestin,basedon ourinsightsandclientgoals,or developingcreativecampaignsto assistwiththelaunchofanew service,productorevent.
  5. 5. www.bloomworldwide.com Wednesday Action #MyBloom OnWednesday’sI’llgetstuckinto some planningandprocess documentation,settingout agreed strategyintoworkablechecklists, roadmaps,guidelines,scenario maps,rulesofengagementand more! Ienjoyplanningoutthefiner details, plotting anideafrom conceptthroughtomeasurement andROI.
  6. 6. www.bloomworldwide.com Thursday Creative OnThursday, I mightspend time withtheInsightteam,to discovernewopportunitiesfor clients orworkwithcolleagues in our ‘HotHouse’ wherewe drawupcreativecampaign ideas. #MyBloom
  7. 7. www.bloomworldwide.com Friday Weekly planning OnFriday’s MissionControl (ourdeliveryteam)get togethertotalkthroughany learning'sfromtheweek. Werunthroughthefollowing week’sdeadlinesandresource scheduleandplanouractivity andpriorities,sothaton Monday,weareallreadyto go… #MyBloom
  8. 8. www.bloomworldwide.com It’s the WEEKEND! #MyBloom OneofthereasonsIloveliving andworkinginBrighton,isthat thereisalwaysplentygoingon… fromtheannualBrightonSEO conferenceandDigitalFestival,to weeklyfoodmarkets,concerts andexhibitions…. OnweekendsI’musually attendingamusicgig, making something(terrariumsatthe moment!)oriftheweatheris goodatthebeachorpark.
  9. 9. About Bloom BloomWorldwideisaninsight-drivendigital agencyspecialisinginsocialmedia,searchand content. Insight-drivendigital>betterresults ClientswhobenefitfromthisapproachincludeToyota across31countriesinEurope,WileyBlackwellglobally andButlinsintheUK. #MyBloom
  10. 10. Connect with Mary-Ann #MyBloom uk.linkedin.com/in/mjohnn/ @maj_sm www.bloomworldwide.com @bloomworldwide

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