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A week in the life of an agency CEO by Kate Cooper

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Kate Cooper, CEO of Bloom Worldwide, talks us through her typical week and provides insight into what it's like to be an agency CEO.

Kate Cooper, CEO of Bloom Worldwide, talks us through her typical week and provides insight into what it's like to be an agency CEO.

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  • 1. A week in the life of an agency CEO #MyBloom
  • 2. www.bloomworldwide.com About Kate Cooper Iam currentlyCEOofBloom Worldwide. Iliketothinkthatwhatseparatesme frommanyofmypeersisthat,whilst operatingatboardlevelformuchofmy career, Iworkhardtoremaincloseto thedigitalindustrywithmyfinger firmlyonthepulseofdevelopmentsin technologyandhowthiscanaffect socialstrategyinparticular. Mycareerhighlightsinclude(asidefrom foundingBloom)havingtimespentas HeadofSocialMediafortheCabinet OfficeandasCommercialDirectorat AMV. #MyBloom
  • 3. www.bloomworldwide.com Monday My check-in day MostofMondayisspentinmeetings withkeystakeholdersinour business. TodayIammeetingwithmy managementboardtodiscussKPIs forthenextquarter,focusedon Bloom’sownmarketingeffortswith anewwebsitelaunchandspeaking withjournalistsabouthaving recentlybeenrankedtheUK’s5th bestindependent agencyinthe DrumIndependentAgencyCensus. #MyBloom
  • 4. www.bloomworldwide.com Tuesday On-sitewithclients ImakesureIspendatleastoneday aweekon-sitewithclientsand todayIaminBrussels. My meetingscheduleincludes planningwithmarketing, organisingasocialmedia conference,negotiatingwith procurementandlaunchingan employeeengagement programmeonTwitterbypushing thebuttononthefirsttweetwith theMarketingDirector. #MyBloom
  • 5. www.bloomworldwide.com Wednesday Mypresentationday MostweeksIamleadinglarge scalepresentationsforclientsor onbehalfofBloom. TodayIampresentingatwohour slotataclientboardmeetingon thebusinesscaseforincreased investmentinsocialmedia(and yesIam8.5monthspregnant!). #MyBloom
  • 6. www.bloomworldwide.com Thursday My planning day Wechampion30|60|90planning atBloommakingsurewetake careofthenowwhilstalso lookingtothefutureandtodayis aplanningdayforme. Projectsinthepipelineatthe momentincludedesigninganew CRMsystem, integrated marketingstrategyforBloomand campaignsasaresultoftwonew clientwins. Ohandparticipatingin #GlobalSelfieday. #MyBloom
  • 7. www.bloomworldwide.com Friday My doing day MostFridaysIaimtoclearmy diaryofmeetingsandgetmy headdownandgetsomedoing done. TodayIamhandsonindesigning aclient’sdigitaltransformation strategyaswellasreviewing somecuttingedgeattribution modelworkwehavedeveloped foraclientinLondon. #MyBloom
  • 8. www.bloomworldwide.com Wheneverit’spossible,Itryto leadbyexamplewithwork/life balanceattheweekendandenjoy timewithfamily,friendsandthe animalsonmysmallholdingin WestSussex.Oursixchickens, twodogs,cat,twopigsand potagerkeepmebusymost weekends. It’s the WEEKEND! #MyBloom
  • 9. About Bloom BloomWorldwideisaninsight-drivendigital agencyspecialisinginsocialmedia,searchand content. Insight-drivendigital>betterresults ClientswhobenefitfromthisapproachincludeToyota across31countriesinEurope,WileyBlackwellglobally andButlinsintheUK. #MyBloom
  • 10. Connect with Kate #MyBloom www.linkedin.com/in/katecooper @kate_cooper www.bloomworldwide.com @bloomworldwide