A week in the life of an agency CEO by Kate Cooper

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Kate Cooper, CEO of Bloom Worldwide, talks us through her typical week and provides insight into what it's like to be an agency CEO.

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A week in the life of an agency CEO by Kate Cooper

  1. 1. A week in the life of an agency CEO #MyBloom
  2. 2. www.bloomworldwide.com About Kate Cooper Iam currentlyCEOofBloom Worldwide. Iliketothinkthatwhatseparatesme frommanyofmypeersisthat,whilst operatingatboardlevelformuchofmy career, Iworkhardtoremaincloseto thedigitalindustrywithmyfinger firmlyonthepulseofdevelopmentsin technologyandhowthiscanaffect socialstrategyinparticular. Mycareerhighlightsinclude(asidefrom foundingBloom)havingtimespentas HeadofSocialMediafortheCabinet OfficeandasCommercialDirectorat AMV. #MyBloom
  3. 3. www.bloomworldwide.com Monday My check-in day MostofMondayisspentinmeetings withkeystakeholdersinour business. TodayIammeetingwithmy managementboardtodiscussKPIs forthenextquarter,focusedon Bloom’sownmarketingeffortswith anewwebsitelaunchandspeaking withjournalistsabouthaving recentlybeenrankedtheUK’s5th bestindependent agencyinthe DrumIndependentAgencyCensus. #MyBloom
  4. 4. www.bloomworldwide.com Tuesday On-sitewithclients ImakesureIspendatleastoneday aweekon-sitewithclientsand todayIaminBrussels. My meetingscheduleincludes planningwithmarketing, organisingasocialmedia conference,negotiatingwith procurementandlaunchingan employeeengagement programmeonTwitterbypushing thebuttononthefirsttweetwith theMarketingDirector. #MyBloom
  5. 5. www.bloomworldwide.com Wednesday Mypresentationday MostweeksIamleadinglarge scalepresentationsforclientsor onbehalfofBloom. TodayIampresentingatwohour slotataclientboardmeetingon thebusinesscaseforincreased investmentinsocialmedia(and yesIam8.5monthspregnant!). #MyBloom
  6. 6. www.bloomworldwide.com Thursday My planning day Wechampion30|60|90planning atBloommakingsurewetake careofthenowwhilstalso lookingtothefutureandtodayis aplanningdayforme. Projectsinthepipelineatthe momentincludedesigninganew CRMsystem, integrated marketingstrategyforBloomand campaignsasaresultoftwonew clientwins. Ohandparticipatingin #GlobalSelfieday. #MyBloom
  7. 7. www.bloomworldwide.com Friday My doing day MostFridaysIaimtoclearmy diaryofmeetingsandgetmy headdownandgetsomedoing done. TodayIamhandsonindesigning aclient’sdigitaltransformation strategyaswellasreviewing somecuttingedgeattribution modelworkwehavedeveloped foraclientinLondon. #MyBloom
  8. 8. www.bloomworldwide.com Wheneverit’spossible,Itryto leadbyexamplewithwork/life balanceattheweekendandenjoy timewithfamily,friendsandthe animalsonmysmallholdingin WestSussex.Oursixchickens, twodogs,cat,twopigsand potagerkeepmebusymost weekends. It’s the WEEKEND! #MyBloom
  9. 9. About Bloom BloomWorldwideisaninsight-drivendigital agencyspecialisinginsocialmedia,searchand content. Insight-drivendigital>betterresults ClientswhobenefitfromthisapproachincludeToyota across31countriesinEurope,WileyBlackwellglobally andButlinsintheUK. #MyBloom
  10. 10. Connect with Kate #MyBloom www.linkedin.com/in/katecooper @kate_cooper www.bloomworldwide.com @bloomworldwide

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