A week in the life of an agency Director of Strategy

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A week in the life of an agency Director of Strategy

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It's the turn of Director of Strategy Laura Dinneen to lift the lid on her working week. For more insight into the inner workings of Bloom, search the #MyBloom hashtag. Enjoy!

It's the turn of Director of Strategy Laura Dinneen to lift the lid on her working week. For more insight into the inner workings of Bloom, search the #MyBloom hashtag. Enjoy!

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  • 1. A  week  in  the   life  of  an  agency   Director  of   Strategy #MyBloom
  • 2. www.bloomworldwide.com About Laura  Dinneen I  am  Director  of  Strategy  at   Bloom  Worldwide.  I  lead  our   client  strategy  projects,  and   make  sure  that  data  and   insight  is  at  the  heart  of   everything  we  do. My  team  –  Mission  Control  -­‐   consists  of  our  superstar   analysts,  strategists,  planners   and  social  media  managers. #MyBloom
  • 3. www.bloomworldwide.com Monday My  check-­‐in  day Mondays  are  full  speed  ahead.  I   spend  a  lot  of  my  day  making  sure   my  team  has  everything  they  need   to  do  the  best  job  possible. Today  I’ve  got  an  account  planning   meeFng  and  a  session  with  Mission   Control  to  announce  our  new   Quality  KPI. Monday  is  my  best  day  to  fix  and   troubleshoot,  so  everyone  can     get  on  with  the  magic. #MyBloom
  • 4. www.bloomworldwide.com Tuesday Collabora>on  day It’s  important  for  me  to  spend   Fme  working  closely  with  the   Bloomers  to  ensure  we  deliver   outstanding  work. Today  I’m  reviewing  a  content   strategy  and  compeFtor  insight   report,  collaboraFng  on  an   influencer  strategy,  and  consulFng   on  some  project  briefs. Finally,  we’ve  got  a  team   brainstorm  to  come  up  with  ideas   for  an  influencer  campaign.   #MyBloom
  • 5. www.bloomworldwide.com Wednesday Client  day To  deliver  the  best  work  for  our   clients,  it’s  important  for  me  to  get   under  the  skin  of  their  organisaFons. I  spend  as  much  as  I  can  of   Wednesday  speaking  to  clients,  be  it   via  status  calls,  on-­‐site  visits,   delivering  presentaFons,  121   consultaFon  or  running  workshops.   Today  I’m  at  Brussels  delivering  a   session  on  online  influence  at  our   client’s  conference. #MyBloom
  • 6. www.bloomworldwide.com Thursday Library  day As  an  introvert,  it’s  important  for   me  to  have  a  quiet  space  to  think   and  really  get  stuck  into  projects. At  Bloom  we  have  a  room  called   the  Library,  a  no  talking  zone,   where  I  can  power  ahead  with   my  own  output. Today  I’m  creaFng  an  audience   profiling  report  for  a  new  client.   Later  I’ll  be  puTng  some  ideas   down  in  a  new  biz  pitch  doc. #MyBloom
  • 7. www.bloomworldwide.com Friday Planning  day Friday  is  about  making  sure  our   prioriFes  for  the  week  have  been   achieved,  and  planning  the  week   ahead. I  run  a  team  meeFng  at  3pm   every  Friday  (just  aWer  our   DeskBeers  delivery!)  where  we   share  1  thing  we’ve  learned  this   week,  plan  our  schedules  for  the   next  week,  and  share  our   prioriFes  for  the  week  ahead. #MyBloom
  • 8. www.bloomworldwide.com My  recipe  for  the  weekend: 1.  Walk  to  beach 2.  Find  sea 3.  Get  in  sea 4.  Get  out  of  sea 5.  Go  out  for  dinner 6.  Drink  wine 7.  Watch  football 8.  Post  adventures  to  my     travelling  badger’s  Facebook   page  (of  course) It’s  the  WEEKEND! #MyBloom
  • 9. About  Bloom Bloom  Worldwide  is  an  insight-­‐driven  digital   agency  specialising  in  social  media,  search  and   content. Insight-­‐driven  digital  >  beLer  results Clients  who  benefit  from  this  approach  include  Toyota   across  31  countries  in  Europe,  Wiley  Blackwell  globally   and  Butlins  in  the  UK. #MyBloom
  • 10. Connect  with   Laura #MyBloom www.linkedin.com/in/lauradinneen @lauradinneen www.bloomworldwide.com @bloomworldwide