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A week in the life of an agency Head of Planning

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Bloom's Head of Planning, John Murphy is the latest contributor to #MyBloom's week in the life of series. Find out what his day-to-day entails. Spoiler alert: a lot of planning!

Bloom's Head of Planning, John Murphy is the latest contributor to #MyBloom's week in the life of series. Find out what his day-to-day entails. Spoiler alert: a lot of planning!

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  • 1. A week in the life of an agency Head of Multi- Channel #MyBloom
  • 2. www.bloomworldwide.com About John Murphy Iam currentlyHeadofMulti- ChannelatBloomWorldwide. I’madigitalanddataspecialistwith expertiseandexperienceinallforms ofdigitalcommunicationsandadata- driven,results-orientatedapproach toallmywork. Asidefromhavingbeeninstrumental inprojectsthathavewonDMAs, MarketingWeekEngageAwards, BiMAsandmore,I’vefeaturedin BrandRepublic,MarketingMagazine, RetailTimesandbeyond. #MyBloom
  • 3. www.bloomworldwide.com Monday Plans Mondayisthedaytoplantherestof theweek. I’llhaveteammeetingstomakesure everyoneknowswhatthey'redoing; reviewallliveprojectstomakesure they’reontrackwiththeinsight we’vedelivered,onscheduletohit deadlinesandoncoursetoexceed clientexpectations;andprovide somedigitalconsultationtothe clientservicesteamaheadofany clientengagementsthatmaybe comingup. #MyBloom
  • 4. www.bloomworldwide.com Tuesday Consultations It’scrucialtoregularlycheck-inwith clientstomakesureourdigital communicationsarealwaysoptimisedfor customerandbusinessneeds. OnTuesday,I’llbeataclient’soffices givingapresentationonwhattheyshould bedoinginsearch,.We’llalsodiscusshow besttodividebudget,andtalkthrough businesschangesandimplementation planstomakesurewe’reuptospeedon theiractivity,andtheclientcangoaway andmakeourrecommendationshappen smoothlyandefficiently. #MyBloom
  • 5. www.bloomworldwide.com Wednesday Numbersand performance #MyBloom Wednesday–themediandayofthe workweek.Whatbetterdaytowork onsomenumbers? Thismightbedevelopingand implementinganattributionmodel, deliveringcriticalinsightsfrom businessintelligence,forecasting trendsbasedonhistoricaldata, evaluatingandreportingonclient campaignperformanceortryingto breakmypersonalrecordfornumber ofbiscuitseaten. Normallyit’sthelatter.
  • 6. www.bloomworldwide.com Thursday Strategyandaction OnThursday,I’llplantmyselfinfrontofa screenandworkonsomedigitalstrategies. Thiswillinvolvegettingkneedeepintosome tools(webanalytics,sociallistening,audience profiling,searchevaluationandmanymore) andmarryingtheinformationtheygiveme withclientobjectivestoproducetrail-blazing strategies. Crucially,I’llmakesureit’sclear whatclientsneedtodotomakethese strategieshappen,sothey’remorethanjust ideas–they’reactionablebusinessplans. I’llalsoproduceacreativebrief or2, anddo somecreativeconceptingtospiceuptheday andreallypushforinnovative,cuttingedge digitalactivity. #MyBloom
  • 7. www.bloomworldwide.com Friday Presentations There’salwayssomethingnew happening.Andthere’salways somethingnewerthanthathappening too. OnFridayI’llbeputtingtogethera presentationforanindustryevent, pressfeatureoraclient’scompany meetingonthelatestchangesand expecteddevelopmentsindigital channels.Orworkingonatrainingdeck ondigitalintegration,PPC,emailorany othercombinationofdigitalchannels. …thenI’llgrababeer. #MyBloom
  • 8. www.bloomworldwide.com It’s the WEEKEND! #MyBloom Iliketokeepeveryweekend different(Imayhaveashort attentionspan!).Aweekend couldincluderunning,playing guitar,playinghockey,goingto somestand-upcomedy,oratrip uptoLondontocatchupwith friends.There’llalsobesome films,acoupleofhoursofgaming, andcatchinguponanebookor twothrownintothemix.I’meven infrontofscreensattheweekend (myeyeshateme)!
  • 9. About Bloom BloomWorldwideisaninsight-drivendigital agencyspecialisinginsocialmedia,searchand content. Insight-drivendigital>betterresults ClientswhobenefitfromthisapproachincludeToyota across31countriesinEurope,WileyBlackwellglobally andButlinsintheUK. #MyBloom
  • 10. Connect with John #MyBloom https://www.linkedin.com/profile/view?id=49976289 @JohnMur3 www.bloomworldwide.com @bloomworldwide

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